Need help to cope? The Department of Higher Education and Training (DHET) together with Higher Health SA and the South African Depression and Anxiety Group, have set up a toll-free helpline for all higher education students. Read more…

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The IMM Graduate School is the distance learning provider of choice and aims to be the centre of excellence for marketing, supply chain and business disciplines in Africa.

International study ranks IMM Graduate School in Top 15

IMM Graduate School’s BCom in Marketing and Management Science is internationally ranked as one of the top 15 bachelor programmes in management science.

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We are a distance learning institution with students from more than 20 different countries around the world, including:

Botswana, Congo, Kenya, Lesotho, Malawi, Mauritania, Mozambique, Namibia, Nigeria, Burundi, Sierra Leone, South Africa, Swaziland, Zambia, Zimbabwe, Bosnia, China, France, India, Ireland, Serbia, Thailand and the United Kingdom.

We are a distance learning institution with students from more than 20 different countries around the world

10 ways we’ve made distance learning
work better for you

The IMM Graduate School has been a top private educator since 1960,
continuously striving for best practice and improving teaching and learning approaches.

Small Tutorial Groups
Our tutorial groups draw on student knowledge and insight and encourage a collaborative learning process.

Access to Lecturers
An hour online consulting slot every week with the modules’ Lecturer via elearn.

Interact with your fellow students (these sessions are monitored by the Lecturer of the module)

Access online tutorials for each module (also recorded for those that cannot attend the live session)

Mock Exam Workshops
Offered at Student Support Centres that are conveniently situated in major centres

Assessments Evaluated with Care and Attention
We pay attention to the detail that each student contributes, avoiding the ‘cookie cutter’ approach to assessment.

Online submissions
Submit all assignments on eLearn and avoid associated printing costs and waiting in long queues

Student Pacers
To help students PACE their studies, to ensure they cover the entire module in preparation for their exams

Assignment Feedback Report
Assignment feedback reports on eLearn show how marks were allocated & common areas of excellence & improvement

Supplementary Exams
When life doesn’t go as planned, students get a second opportunity to pass each module

Latest Blog Articles

What is marketing and why choose it as a career?

What is the first thing that comes to mind when you hear the word marketing? Billboards? TV ads? Flyers? Many organisations are reluctant to invest substantial amounts of money into marketing as they often don’t understand the full host of benefits that it offers. Marketing isn’t just about promoting brand awareness. And it is much [...]

Advertising during a pandemic: Brands that got it right!

ALRENE COETZEE, Social Media Manager at Digital Content Lab shares a light-hearted review on how some brands broke through the noise of COVID-19 advertising by showing us the funny side of the pandemic. When the COVID-19 pandemic hit South Africa at the beginning of 2020, a full national lockdown began at midnight on Thursday 26 [...]

Say hello to uninterrupted COVID proof education!

The only thing that is guaranteed right now is change and 2020 has undoubtedly offered proof of that! COVID-19 also sometimes referred to as “RONA” has had a massive impact on students and student life. But, it's not all doom and gloom, there is a way to stay safe and enjoy uninterrupted studies for this [...]

Success Stories

  • DJ Twasa

    Lesedi FM & Event MC
    Diploma in Marketing Management – 2013

  • Cleo Zwane

    Senior Marketing Manager: Standard Bank
    Diploma in Marketing – 2005
    BBA Degree (Marketing) 2009

  • Tracy Porter

    Marketing & Communications Specialist: Wings Travel Management
    Diploma in Marketing – 1999
    Postgrad Diploma in Marketing – 2007
    Master’s of Philosophy in Marketing – 2016

  • Sandrine Prinsloo

    Head of Marketing: Nedbank Business Banking
    Postgrad Diploma in Marketing Management – 2013
    BPhil Honours in Marketing Management – 2016
    Master’s of Philosophy in Marketing – 2016

  • Roeshdien Jaz

    Musician & Speaker
    Diploma in Marketing – 1999

  • Mamolefe Segakweng

    Head of Marketing & Communications: SABC Channel Africa
    Diploma in Marketing – 2005
    Postgrad Diploma in Marketing Management – Current

What people are saying about us

  • Caryn – FNB


    I wanted to take this time to commend IMM on the amazingly progressive and accommodating way that the exams have been amended amid this Codiv 19 pandemic.

    For me personally, it really blows me away how we have been forced into a technology error to keep the wheels moving. Ourselves at FNB, have gone through massive amounts of investment and clever thinking to mobilise our entire work force to work from home. Thousands of desks stand empty, call centres completely vacant while we moved to a new era of 20k plus vpn connections firing up every morning to ensure its business as usual.

    It’s a real game changer, and its so refreshing to see companies such as IMM embrace new ways of learning. So just wanted to say well done, and a massive thank you. Being an IT ops head in the back end working long hours and endless days to get something like this off the ground is a huge accomplishment. I fully appreciate what IMM have had to do to drive this kind of enablement. Books will be opened, knowledge will grow, exams will be marked and one day everyone will (hopefully) wear their caps and gowns – because at the end of this we will need our educated SA more than ever.

    So, flipping well done guys 😊 us students really owe you one.

  • Annelie C


    Today I want to share with the whole world how incredibly awesome IMM has been and is especially during this lock down.

    Since the day I inquired about studying through them a very helpful lady named Chriselda has taken my hand and assisted where ever and when ever I would need.

    Literally she phoned me to see how my studies are going in my 1st semester…. Who does that.

    I can tell you my degree was done through another institution and never did anyone from there reach out to me! In fact I made appointments to meet with professors who never even pitched up.

    During this lock down IMM has been at the forefront of online support and making it possible to finish my Honours degree online this semester.

    The course has been extremely interesting and my tutors has gone the extra mile to open up a new world of possibilities. Each student has access to one on one communication groups with their lecturers.

    I would definitely 100 times over choose IMM again and again. It has been an incredible honor to be part of this institution.

    If you still not sure where to study- IMM GRADUATE SCHOOL OF MARKETING

    Remember you are investing in your future! Make the right choice!

  • The Sharks Academy


    The Sharks Academy began our relationship with IMM Graduate School at the beginning of 2019, with 14 students signing up for their courses. In the time leading up to registration, during registration, through assignments and exams, and generally throughout the year, IMM have been exceptional in their service to not only the players/students but to us as well. The assistance given to each student has been over and beyond, particularly taking into account the demanding schedule our players have. IMM have been incredibly accommodating and helpful throughout. We look forward to a fruitful relationship with them going forward.

  • Chazelle L


    Well done IMM with being highly innovative and prepared in this uncertain Covid -19 times. As a student based in New Zealand busy with my BPhil Honours course, I have been overwhelmed with whats going on in society. Your innovative online portals, friendly and helpful staff and wonderful support to be safe and thrive in this time has made giving my best so much easier even from a far. Lauren from help desk is amazing and quick to respond, Sharon has been supportive in setting me up this side and my online lecturers are highly qualified and provide alot of added value with the courses. Thank you for making my journey to success and safety so much more enriching.

    Catherine H


    l started studying towards my honours degree this year. With the COVID.19 outbreak, everything has become a lot more stressful, but IMM has handled everything so well and has offered great support to their students, ultimately reinforcing the benefits of online education. – Honours Degree Student

  • Suzanne M


    Always so helpful and supportive at all times with the most friendly staff.

  • Vongi Nkuna

    Google Review

    Maxine at the Durban Campus is a super star! She always goes an extra mile for students. Maria Modise from the Johannesburg Campus was very helpful, when I recently had an issue on my student portal. Well done IMM!

    Bryce R

    Hello Peter Review

    Best private university 🙂 couldn’t be happier with the way I’m treated , they make studying enjoyable and uncomplicated.

  • Danine N


    It was an honour to stretch my mind amidst a busy lifestyle with IMM Graduate School. Thank you for the opportunity, completing another short course is a great achievement and it’s inspired me to learn even more around this subject matter… Tech and finance. Thank you for the opportunity. I will spread the word about your short courses and war my certificate with pride.

    Maart T


    I thoroughly enjoyed the course as well as its content. This was my first time doing a course online and the support I received from the support team through email’s and whenever I had an enquiry regarding my work, I always got helpful advice.

  • Ramogalana L


    This is a comprehensive course and I am definitely going to recommend it to my friends who love marketing and branding as much as I do. I like the way everything is organised starting from the ever helpful Christa and my instructor, Karen Roos. Apart from that, the course duration and activities fit well into my schedule like a glove. Anyone wanting to improve their knowledge of brand management in the workplace or their own business ought to spend time to study this course as it provides industry relevant, in-depth and valuable insights; what brands are, how to create them, how to make them work and how to sustain them with the goal to improve their overall performance of the business. Thank you very much IMM Graduate School. I look forward to another one in the near future.

  • Kalyn F


    The Fundamentals of marketing short course was fantastic, I really learnt a lot the content was easy to understand in plain English each element and new concept was further explained with a short YouTube video, that were interesting and very informative. I absolutely loved this course and would definitely study further with the IMM business school. The tutors were amazing and very quick to respond to any queries I had. Thank you so much IMM and Karin.

    Sune P


    Content is easy understandable. Time frame to complete the studies is very good. Content was easy to browse through and to follow links to online videos.

  • Lee-Roy W


    This was probably one of the most-informative courses I have ever done. The notes are so detailed and precise, it made studying for my assessments so much easier. GREAT COURSE!!!!

    Runitha H


    Excellent course. Easy to read and navigate the site. The additional reading was also helpful. Christa is very helpful on the admin side.

    Lesego L


    I enjoyed this course and I am hoping what I have learned here will help me grow as an individual and help me contribute to me organization. Christa was a great help and motivation, she knew just what to say and it kept me motivated.

  • Hylce K


    I want to THANK the IMM team for placing the recording of Janine Hills on our platform. I had the time to only view the recording now and was SO impressed and excited about the information received. From how to think for yourself and how vital sign off and multiple checks are in the marketing. Really interesting facts.

    I want to thank Janine Hills for a wonderful lecture. I absolutely loved it!! I was engaged all the way. I will follow her from this point forward for learning & wisdom. Wonderful speaker and strong woman.

    Thank you IMM team (Angela & Anisa ) for investing in us and mentoring us to be great influencers.

  • Yvonne G


    I have just attended the first eTutorial for Supply Chain 3, and WHAT a relief and such joy when I saw that our lecturer was Terence Hermanus.
    He is thorough and to the point and has such a great way of explaining difficult concepts. I am pretty sure he is the reason for me passing Sup Chain 2 quite well.

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IMM Journal of Strategic Marketing Newsletter


I write this note as South Africans mark 200 days in lockdown. Yes, we’ve climbed down to reach level one of the lockdown ladder, but we are by no means out of the Covid-19 woods. We’ve just learnt how to navigate our way through these dark times a little better, and are starting to live alongside the pandemic in what is now a normal way of life. read more…

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