• Find us here: No. 2, 3rd Avenue, Parktown

    New Johannesburg Campus

    Our Milpark Campus and National Office will relocate as from 3 January 2022

    Get directions

  • Be Recognised • Be Relevant • Be Ready

    Why choose IMM?

    Our qualifications are accredited by the DHET and quality assured by the CHE and SAQA

    Read more

  • Virtual IMM Friday

    Join us for another virtual IMM Friday on Friday, 28 January at 11:00.

    Book now

IMM Virtual Open Day. Book your seat at the IMM Open Day on the 29th of January 2022. Book now

The IMM Graduate School is the distance learning provider of choice and aims to be the centre of excellence for marketing, supply chain and business disciplines in Africa.

We are a distance learning institution with students from more than 20 different countries around the world, including:

Botswana, Congo, Kenya, Lesotho, Malawi, Mauritania, Mozambique, Namibia, Nigeria, Burundi, Sierra Leone, South Africa, Swaziland, Zambia, Zimbabwe, Bosnia, China, France, India, Ireland, Serbia, Thailand and the United Kingdom.

We are a distance learning institution with students from more than 20 different countries around the world

Why choose IMM?

The IMM Graduate School has been a top private educator since 1960,
continuously striving for best practice and improving teaching and learning approaches.

Small Tutorial Groups
Our tutorial groups draw on student knowledge and insight and encourage a collaborative learning process.

Interactive Study Guides
Your study material brought to life with real-world examples through multimedia. You have the option to listen or read and do short activities to test your understanding.

eDiscussion Forum
Debate and discuss the learning content of your modules with your fellow students and lecturer.

Bring the learning content alive through interacting with fellow students and your lecturers in live virtual classes.

Mock Exam Workshop
Attend workshops at Student Support Centres situated in major centres, on how to prepare yourself for your examinations

Careful and thorough feedback on your assignments is provided, to show you where you need to improve.

Online submissions
Submit all assignments on eLearn and avoid associated printing costs and waiting in long queues

Your student pacer helps you to manage your time and cover all the content in preparation for the examinations. Stick to it and you will stay ahead.

Assignment Feedback Report
Assignment feedback reports on eLearn show how marks were allocated & common areas of excellence & improvement

Supplementary Examinations
When life doesn’t go as planned, you have a second opportunity to pass modules.

Latest Blog Articles

EdTech – what the future of education technology could look like for South Africans

Education Technology has become the new normal across the globe as a circumstance of the COVID-19 pandemic.  The locking down of schools in South Africa, has most certainly hastened the shift to online learning (BusinessLive, 2021). For a country like South Africa where more than 70% of students live in working-class environments with limited access [...]

Conglomerates and how all your favourite brands are intrinsically linked

For most, a trip to the supermarket or a quick grocery run is easy. We have our preferred brands and products and always resort back to what we know or enjoy the most. But what if we told you that no matter what brand of cereal you buy, they’re all pretty much owned by the [...]

Climate Change and how marketers can contribute to helping stop the crisis

In the past decade, it has become increasingly popular for brands and marketers alike to form alliances towards socio-political causes. “Activism” has become a great part of our society as young people, like Malala Yousafzai and Greta Thunberg take to world stages and demand that their grievances be heard. As more young people try to [...]

Student Support Centres / Regional Offices

Success Stories

  • DJ Twasa

    Lesedi FM & Event MC
    Diploma in Marketing Management – 2013

  • Cleo Zwane

    Senior Marketing Manager: Standard Bank
    Diploma in Marketing – 2005
    BBA Degree (Marketing) 2009

  • Tracy Porter

    Marketing & Communications Specialist: Wings Travel Management
    Diploma in Marketing – 1999
    Postgrad Diploma in Marketing – 2007
    Master’s of Philosophy in Marketing – 2016

  • Sandrine Prinsloo

    Head of Marketing: Nedbank Business Banking
    Postgrad Diploma in Marketing Management – 2013
    BPhil Honours in Marketing Management – 2016
    Master’s of Philosophy in Marketing – 2016

  • Roeshdien Jaz

    Musician & Speaker
    Diploma in Marketing – 1999

  • Mamolefe Segakweng

    Head of Marketing & Communications: SABC Channel Africa
    Diploma in Marketing – 2005
    Postgrad Diploma in Marketing Management – Current

What people are saying about us

  • Caryn – FNB


    I wanted to take this time to commend IMM on the amazingly progressive and accommodating way that the exams have been amended amid this Codiv 19 pandemic.

    For me personally, it really blows me away how we have been forced into a technology error to keep the wheels moving. Ourselves at FNB, have gone through massive amounts of investment and clever thinking to mobilise our entire work force to work from home. Thousands of desks stand empty, call centres completely vacant while we moved to a new era of 20k plus vpn connections firing up every morning to ensure its business as usual.

    It’s a real game changer, and its so refreshing to see companies such as IMM embrace new ways of learning. So just wanted to say well done, and a massive thank you. Being an IT ops head in the back end working long hours and endless days to get something like this off the ground is a huge accomplishment. I fully appreciate what IMM have had to do to drive this kind of enablement. Books will be opened, knowledge will grow, exams will be marked and one day everyone will (hopefully) wear their caps and gowns – because at the end of this we will need our educated SA more than ever.

    So, flipping well done guys 😊 us students really owe you one.

  • Annelie C


    Today I want to share with the whole world how incredibly awesome IMM has been and is especially during this lock down.

    Since the day I inquired about studying through them a very helpful lady named Chriselda has taken my hand and assisted where ever and when ever I would need.

    Literally she phoned me to see how my studies are going in my 1st semester…. Who does that.

    I can tell you my degree was done through another institution and never did anyone from there reach out to me! In fact I made appointments to meet with professors who never even pitched up.

    During this lock down IMM has been at the forefront of online support and making it possible to finish my Honours degree online this semester.

    The course has been extremely interesting and my tutors has gone the extra mile to open up a new world of possibilities. Each student has access to one on one communication groups with their lecturers.

    I would definitely 100 times over choose IMM again and again. It has been an incredible honor to be part of this institution.

    If you still not sure where to study- IMM GRADUATE SCHOOL OF MARKETING

    Remember you are investing in your future! Make the right choice!

  • The Sharks Academy


    The Sharks Academy began our relationship with IMM Graduate School at the beginning of 2019, with 14 students signing up for their courses. In the time leading up to registration, during registration, through assignments and exams, and generally throughout the year, IMM have been exceptional in their service to not only the players/students but to us as well. The assistance given to each student has been over and beyond, particularly taking into account the demanding schedule our players have. IMM have been incredibly accommodating and helpful throughout. We look forward to a fruitful relationship with them going forward.

    Suzanne M


    Always so helpful and supportive at all times with the most friendly staff.

  • Chazelle L


    Well done IMM with being highly innovative and prepared in this uncertain Covid -19 times. As a student based in New Zealand busy with my BPhil Honours course, I have been overwhelmed with whats going on in society. Your innovative online portals, friendly and helpful staff and wonderful support to be safe and thrive in this time has made giving my best so much easier even from a far. Lauren from help desk is amazing and quick to respond, Sharon has been supportive in setting me up this side and my online lecturers are highly qualified and provide alot of added value with the courses. Thank you for making my journey to success and safety so much more enriching.

    Catherine H


    l started studying towards my honours degree this year. With the COVID.19 outbreak, everything has become a lot more stressful, but IMM has handled everything so well and has offered great support to their students, ultimately reinforcing the benefits of online education. – Honours Degree Student

  • Vongi Nkuna

    Google Review

    Maxine at the Durban Campus is a super star! She always goes an extra mile for students. Maria Modise from the Johannesburg Campus was very helpful, when I recently had an issue on my student portal. Well done IMM!

    Bryce R

    Hello Peter Review

    Best private university 🙂 couldn’t be happier with the way I’m treated , they make studying enjoyable and uncomplicated.

  • Danine N


    It was an honour to stretch my mind amidst a busy lifestyle with IMM Graduate School. Thank you for the opportunity, completing another short course is a great achievement and it’s inspired me to learn even more around this subject matter… Tech and finance. Thank you for the opportunity. I will spread the word about your short courses and war my certificate with pride.

    Maart T


    I thoroughly enjoyed the course as well as its content. This was my first time doing a course online and the support I received from the support team through email’s and whenever I had an enquiry regarding my work, I always got helpful advice.

  • Ramogalana L


    This is a comprehensive course and I am definitely going to recommend it to my friends who love marketing and branding as much as I do. I like the way everything is organised starting from the ever helpful Christa and my instructor, Karen Roos. Apart from that, the course duration and activities fit well into my schedule like a glove. Anyone wanting to improve their knowledge of brand management in the workplace or their own business ought to spend time to study this course as it provides industry relevant, in-depth and valuable insights; what brands are, how to create them, how to make them work and how to sustain them with the goal to improve their overall performance of the business. Thank you very much IMM Graduate School. I look forward to another one in the near future.

  • Kalyn F


    The Fundamentals of marketing short course was fantastic, I really learnt a lot the content was easy to understand in plain English each element and new concept was further explained with a short YouTube video, that were interesting and very informative. I absolutely loved this course and would definitely study further with the IMM business school. The tutors were amazing and very quick to respond to any queries I had. Thank you so much IMM and Karin.

    Sune P


    Content is easy understandable. Time frame to complete the studies is very good. Content was easy to browse through and to follow links to online videos.

  • Lee-Roy W


    This was probably one of the most-informative courses I have ever done. The notes are so detailed and precise, it made studying for my assessments so much easier. GREAT COURSE!!!!

    Runitha H


    Excellent course. Easy to read and navigate the site. The additional reading was also helpful. Christa is very helpful on the admin side.

    Lesego L


    I enjoyed this course and I am hoping what I have learned here will help me grow as an individual and help me contribute to me organization. Christa was a great help and motivation, she knew just what to say and it kept me motivated.

  • Hylce K


    I want to THANK the IMM team for placing the recording of Janine Hills on our platform. I had the time to only view the recording now and was SO impressed and excited about the information received. From how to think for yourself and how vital sign off and multiple checks are in the marketing. Really interesting facts.

    I want to thank Janine Hills for a wonderful lecture. I absolutely loved it!! I was engaged all the way. I will follow her from this point forward for learning & wisdom. Wonderful speaker and strong woman.

    Thank you IMM team (Angela & Anisa ) for investing in us and mentoring us to be great influencers.

    Yvonne G


    I have just attended the first eTutorial for Supply Chain 3, and WHAT a relief and such joy when I saw that our lecturer was Terence Hermanus.
    He is thorough and to the point and has such a great way of explaining difficult concepts. I am pretty sure he is the reason for me passing Sup Chain 2 quite well.

  • Demi-Leigh J


    Thank you IMM! I can confidently say that your institute has the best online learning platform ever🙏🏼 It made my whole experience run smoothly and efficiently!

    Melody G


    I loved the graduation ceremony particularly the speech by the guest speaker “Tell us about yourself” his selection of words made me re arrange and re organize myself. It was such a fun learning experience with IMM

    Ranesh R


    I am an IMM BBA graduate 👨🏽‍🎓-Thank you for the journey of learning and leading .Certainly a great institution,IMM GSM.I shall continue onwards and upwards 🎉💪🏽

Our Clients

  • Builders
  • Media 24
  • Process Sales
  • Sanofi
  • Tarsus Logo
  • The Sharks Academy
  • UShaka
  • Johnson Tiles

IMM Journal of Strategic Marketing Newsletter


With this being the last Journal of Strategic Marketing newsletter for 2021 – we’ll be back at the end of January 2022 – it is an appropriate time to detail the exciting changes taking place at the Institute of Marketing Management South Africa and its IMM Graduate School.

The ambitious plans for the Institute for Marketing Management involve the creation of the largest network of marketing professionals across the continent.

read more…

Subscribe to stay informed whenever a new issue is published