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Bachelor of Philosophy (BPhil) Honours in Marketing Management

Bachelor of Philosophy (BPhil) Honours in Marketing Management

SAQA ID: 79366

Our Bachelor of Philosophy (BPhil) Honours in Marketing Management programme is an IMM Graduate School qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have four years to wrap it up. If you are looking to gain an edge in the marketplace, to help you compete for graduate-level jobs, then our BPhil Honours degree is the way to go! This degree can also help you tremendously if you are starting and wanting to grow your own business. For those already working, it can serve as a springboard to getting you into the next level of your organisation. The goal of this programme is to advance your knowledge and application of marketing so that you are able to perform internal and external market opportunity assessments for an organisation in order to produce an advanced strategic marketing plan.

Once you have completed this qualification and have gathered a few years of working experience, you can continue your learning with IMM Graduate School by applying to do our Master of Philosophy in Marketing programme. This will make you a serious contender for executive marketing positions globally.

Qualification: NQF level 8. 140 credits
Duration: Min. 1 year. Max. 4 years.

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Programme Exit Level Outcomes

There are ten learning outcomes in this programme

  • Demonstrate advanced management knowledge and how it links to the discipline of marketing
  • Understand the requirements of, and take full responsibility for, a senior marketing management position, as well as lead a marketing team in an organisation.
  • Provide an assessment of an organisation’s internal conditions and capabilities, as well as the external environment, and link its resources with desirable marketing options.
  • Demonstrate an advanced understanding of the national and international economic context and systems within which organisations operate and be able to link these to marketing opportunities.
  • Demonstrate the critical selection of secondary and primary research information and process the information for the purpose of producing a marketing research report
  • Produce an advanced strategic marketing plan, communicate the plan to all relevant role players and implement the plan.
  • Produce and communicate information in a business environment with respect to conventions around intellectual property, copyright and plagiarism.
  • Evaluate the success of the strategic marketing process as an input for future decisions
  • Develop life-long learning strategies in the field of marketing management.
  • Identify and address ethical issues in the field of marketing management and base decisions and actions on appropriate marketing management values.

The BPhil Honours in Marketing Management is offered at level 8 of the NQF (HEQSF aligned) and consists of 140 credits.

The BPhil Honours in Marketing Management comprises six compulsory modules and is assessed as follows:

  • Submission of assignments in certain modules.
  • An open book examination/final assessment in certain modules.
  • Completion of an Advanced Marketing Applications Report. No assignment or examination required. This will be a practical assessment.
  • Completion of an Advanced Marketing Research Report. No assignment or examination required. This will be a practical assessment.

CIM Accredited Degree

CIM Accredited Degree

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. IMM Graduate School has joined forces with CIM to give students in the Bachelor of Philosophy Honours in Marketing Management the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.


The programme comprises of six compulsory modules and is structured as follows:

  • Advanced Brand Management (20 credits)
  • Advanced Digital Marketing (20 credits)
  • Advanced Marketing Applications Report (30 credits)
  • Advanced Marketing Research: Report (30 credits)
  • Advanced Research: Theory (20 credits)
  • Advanced Strategic Marketing (20 credits)

I want to study BPhil Honours in Marketing Management