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Blog Articles

Blog Articles

Global Supply Chain Management: An essential tool for competitiveness in the global marketplace

For an organisation to underestimate the complexity of global supply chain management would be at its peril, and could ultimately result in financial suicide, says Dr Myles Wakeham. Over the past decade or so, businesses have reacted to the demands of Internationalisation and globalisation. In every sector and industry, suppliers, manufacturers, wholesalers and retailers have [...]

What is Native Advertising and why does it matter?

Think back to the last video you watched on YouTube – chances are, an ad interrupted the video halfway through. If you couldn’t wait to click on the “skip ad”, you’re not alone. The truth is, though, that ads are quite important for both businesses and consumers. Over time, we’ve become so used to seeing [...]

Winning in the game of sports sponsorship

With the Cricket World Cup, Afcon, Netball World Cup and now the Rugby World Cup taking place, Michael Bratt explores this valuable marketing option, and the intricacies involved in it. This year has been a bumper time for major sporting competitions; with the Cricket World Cup, the Women’s Soccer World Cup, the African Cup of [...]

Why companies can no longer afford to ignore CSR

Corporate Social Responsibility (CSR) is about PR right? Well yes, and no… The truth is that there are numerous strategic reasons for companies to participate in CSR and the potential positive impact on the company’s bottom line can far outweigh the cost of investment. Conversely not investing in CSR can have a devastating if not [...]

Are you measuring return on conversations?

Social media is a powerful channel to be taken seriously, one deserving of its own strategy and creative, says Cheryl Barnett. It plays a pivotal role in supporting above-the-line campaigns and achieving business objectives when executed correctly. Engagement, engagement, engagement. We all know how important this is in today’s connected world, a world in which [...]

Consumers are demanding more control over their personal data

Data-driven marketing has been around for quite some time now i.e. using big-data processing technology to segment markets, identify target markets and develop customised marketing communications to those markets. We collect this information in various ways including but not limited to: Cookies: These store small amounts of user data and helps companies to track site [...]

To sell luxury, should it still be called luxury?

It is no coincidence that one of the favoured gathering spots of France’s “gilets jaunes” protesters is the Champs-Élysées – after all, it’s where the icons of globalised luxury are on display, and with them, the ever-widening gap between the haves and have-nots in our society, write Jean-Noel Kapferer and Anne Michaut. Today, luxury is [...]

Using Blockchain to secure the weak link in supply chain management

If you find that Blockchain is a difficult subject to wrap your head around, you’re not alone. A Google search will produce hundreds of results trying to give a simple explanation of blockchain, but you could still end up being confused. We did the legwork for you and consolidated our findings into a simple and [...]

Dreams without goals are merely dreams

IMM alumna Kershnee Hermanus leads the Premium Marketing Team within the FNB Cash Investment Team. She first signed up for a digital marketing diploma in 2006. Studying part- time, balancing a career and distance learning, was not easy. But she persevered, achieving her diploma, and immediately going on to study for a BBA Degree in [...]

Voice Search Is Getting Louder and It’s Time to Listen

With the rate at which Voice Recognition Technology (VRT) is growing in popularity, reading and writing may soon be a thing of the past. VRT has come a long way since Bell Technologies first introduced the “Audrey” system in 1952 that could only recognise digits from a single voice, to the systems we find in [...]

Sweet success: How the 2018 IMM top achievers did it

The 71-year-old IMM Graduate School recently hosted its annual graduation ceremonies, capping 984 students in the regions of Zimbabwe, KwaZulu-Natal, Gauteng and Western Cape. The class of 2018 saw a record number of qualifications conferred: Two MPhil Master’s, 111 BPhil Honours, 117 Postgraduate Diplomas, 487 Degrees, 128 Diplomas and 139 Higher Certificates.  "We are extremely [...]

The ABC of Marketing to Gen Z

Every generation gets its time in the spotlight and right now it’s Gen Z’s time to shine, but who exactly is Gen Z? Gen Z, also known as Centennials or the iGen, follows Generation Y (Millennials) and refers to people born between the years 1995 and 2015. Gen Zers are known to be (among other [...]

2020 could be the year of the entrepreneur in South Africa

South Africa is home to many aspiring entrepreneurs and with the unemployment rate currently sitting at 29%, it may just be the answer to South Africa’s shrinking economy. Never before has there been such a dire need for entrepreneurs to positively impact and transform the community. Small business represents the greatest opportunity this country has [...]

Visual Searches – Get the big picture

To quickly bring you up to speed, a visual search is when you use a real-word image (screenshots, internet image or photograph) as the origin for an online search. In other words, you take a picture, hit search and the visual search browser will show you similar images found online. You can then click through [...]

Join a Business Day Dialogue on the on-demand economy and supply chain management

Flux Trends founder Dion Chang will be delivering the keynote presentation at the Business Day Dialogue on October 24 2019. Picture: SUPPLIED/FLUX TRENDS Business Day and IMM Graduate School, the leading online higher education institution for marketing, supply chain and business disciplines in Africa, will provide a bespoke said-leadership opportunity at the next Business Day [...]

IGTV Views are Suddenly Skyrocketing: Is It Finally Becoming Cool?

In July 2018, Instagram announced a new platform that would “change the social video landscape” forever: IGTV. Standing on a stage with influencers and YouTube celebrities, Instagram founder and former CEO Kevin Systrom declared that it was “time for video to move forward and evolve.” Vertical video was the future and it was time for everyone to get [...]

Why we should welcome automation in the logistics industry

Logistics and automation have gone hand in hand since the beginning of the first industrial revolution; from the steam engine, the forklift and now robotic pickers and packers. Drone delivery, automated self-driving trucks and fully automated AI controlled warehousing are all already in the prototype stage and will most likely become common place in the [...]

So, what’s up with vertical videos?

Should marketers be producing videos in vertical orientation? We look into this relatively new trend and bring you into the frame. Why vertical? Videos have traditionally been shot in landscape (horizontal) orientation and for good reason to, the human eye tracks better on the horizontal plane and most videos were viewed on a computer monitor [...]

Marketing the future: Unlocking the human element in a digital world

By: Leigh Andrews A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event, held at the [...]

7 Top B2B Influencer Marketing Trends for 2020

An interesting extract on influencer marketing’s role in the B2B space, from a blog posted on toprandblog.com by Lee Odden (2019).  “While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands [...]

From the table to the market: Strategies used by food entrepreneurs to get noticed

Worth a whopping $82 million in 2019, South Africa’s food and beverage industry is expected to show an annual growth rate (CAGR 2019-2023) of 10.5%, claims Statista. While these figures may seem unattainable to our local, independent enterprises, becoming a household brand is proving less formidable thanks to digital marketing, writes Lucinda Jordaan. The kitchen, [...]

The Relationship between marketing and finance

Some of the most important expenses a business can have relates to the marketing and advertising of its products or services. While a business must be able to market its product, it must also be able to manage the related costs.  This is the foundation of the relationship between Marketing and Finance. With the marketing [...]

African consumer prosperity: Big dreams or actual spend?

When it comes to whether Sub-Saharan African consumers are feeling more prosperous and how this influences their propensity to purchase, Nielsen Africa MD Bryan Sun says markets are significantly polarised in terms of feeling ‘better off’. It is therefore imperative to dig deeper to gain a comprehensive understanding of how consumers truly feel about improvements [...]

What is an influencer and how you can spot a fake one

Social media is constantly evolving and has become so integrated into our personal lives that many people start their day by scrolling through their social media feeds to read the latest updates. From a business perspective, a social media presence creates brand awareness and a connection between the customer and the business. However, there is [...]

Project Management

Eight tools to create project plans and deliver marketing success Anyone with a business strives for success, but not everyone systematically implements the project plan tools readily available to assist with marketing. This may be because many of the resources seem too academic or perhaps it’s the sheer volume of information which is daunting. Jainita [...]

Can personality type influence career choice?

Choosing a career is one of the most important decisions you will ever have to make. Unless you are one of the lucky few who knows exactly what career path you want to take, choosing one can be daunting. It’s obvious that factors such as earning potential and industry play major roles in the decision. [...]

Watch that space! Recruitment ads can be misleading

Young graduates and professionals are often bamboozled by misleading recruitment advertising. Jennilee Peremore-Oliver reveals what to look for in prospective employers – and their ads – to ensure you’re not taken for a costly ride. Having viewed hundreds of job advertisements published by recruiters and human resources practitioners, I often question how much thought was [...]

Big things often have small beginnings

The role of social media in content marketing By Wendy Monkley CEO Digital Content Lab Attention with a Capital ‘A’ is what every marketer wants for their brand, especially online. But what makes people follow or unfollow a brand? Much research has been done in this area. Time and time again we are told what [...]

Out with the old roles, and in with a fresh approach to streamlined service

Out with the old roles, and in with a fresh approach to streamlined service  Significant changes to internal team structures have improved business, delivering greater value to clients, and a richer and more fulfilling work experience for our team across digital marketing services and public relations. Judith Middleton tells the story of how internal change [...]

The making of a leader – do you have what it takes?

The making of a leader - do you have what it takes? Leadership means different things to different people and is impacted by both the application (organisational, political, military etc.) and the execution (the personality of the leader). Regardless, the role always involves making logical and sometimes difficult decisions. The Business Dictionary defines a leader [...]

Should brands try to change the world? What the research says.

Should brands try to change the world? What the research says. Psos researcher Nick Coates examines some of the recent adverts placing themselves in the firing line and the long-term consequences of aligning themselves with these messages, as well as some considerations prior to launching campaigns. It is the remit of advertising to elicit a [...]

Why a career in sales is a good idea

Why a career in sales is a good idea The sales industry is vital to the functioning of the economy - if customers don’t buy, the economy would collapse. There are many benefits and rewards to a career in sales that far outweigh the often-misrepresented view of this profession. Unfortunately, due to these misconceptions, some [...]

A global activation with employees at grassroots level

A global activation with employees at grassroots level  For the second time, spirits company Bacardi created a magnificent, global marketing campaign that required extensive planning and thorough internal communications, writes Michael Bratt. Turning every employee into a brand ambassador was the central component of Bacardi’s Back to the Bar brand awareness campaign. Coinciding with the [...]

What is online learning and is it for you?

What is online learning and is it for you? When trying to balance work and family life, the thought of furthering your studies can be daunting. Online learning may be the answer! In this blog we explore online learning as a mode of studying towards a qualification. Online learning, which is also known as correspondence [...]

CCM Strategy

There’s never been a better time to review your Customer Communications Management (CCM) strategy Now more than ever, customers expect companies to value their loyalty, recognise them as individuals, be cognisant of their personal needs and requirements and send them only the most relevant information or offers. That’s why a customer communications management strategy is [...]

SA’s Top 8 scarce skills you should study for

SA’s Top 8 scarce skills you should study for With South Africa’s ever-increasing unemployment rate, it comes as a surprise that there is still an abundance of vacancies in certain industries. These vacancies aren’t the result of a lack of interest in these positions but rather the fact that employers require skilled workers to fill [...]

Blooming Business – NETFLORIST

Blooming business: NetFlorist has a rich, 20-year e-commerce history NetFlorist was the talk of social media on this year’s Valentine’s Day, for all the wrong reasons. But this was just a blip on the e-commerce company’s history. Michael Bratt spoke to the company’s managing director, Ryan Bacher. Having geared up for 45 000 deliveries on [...]

The Link between education and income

The relationship between education and income Education is defined as the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. In other words, it is the process of achieving knowledge, values, skills, beliefs, and moral habits. Francis [...]

A glimpse into the mind of the South African shopper in the moment

By Lara-Anne Derbyshire The thing is, you have considered all of this already, without really realising it. You have experienced two different systems of thinking that we all apply daily as our brains receive and experience information. According to the psychologist Daniel Kahneman, these two systems are known as System I thinking and System II [...]

The Evolution of Marketing

The marketing industry is constantly evolving and is an intricate blend of both strategy and technology. Previously, marketing was simply about trying to sell goods and services. These sales attempts may be as old as civilisation itself but the concept of marketing as we know it derives from the developments of the industrial revolution in [...]

Five reasons to prioritise sustainability in your brand’s playbook

By Julia Wilson  Increasingly consumers are becoming more sophisticated in their ability to discern between true commitment to sustainability and action taken just for show. And they’re not afraid to call out that lack of authenticity on social media, in conversations with friends, or in any other channel. This has made some brands hesitant – [...]

AI: Should we be worried?

Technology has become an integral part of our lives and continues to develop still. Advancements in almost every field (more notably the medical and engineering industries) are largely affected and improved by ongoing technological developments. We are constantly confronted by artificial intelligence these days, whether you know it or not. For context, Techopedia defines Artificial [...]

The practicality of strategy in retail

By Didy Andersson The world of bricks and mortar retail is on rocky ground. The likes of Edcon and Massmart, among others, have suffered locally, and globally brands such as New Look, Debenhams and Marks & Spencer are struggling. Those that are future-focused, having evolved, innovated and managed their efficiencies, are the pack leaders. Think [...]

Is Marketing a good career choice?

Marketing has been around for as long as people have been selling things but officially arose as a career choice in the early 1900s. Having said that, marketing as a discipline is relatively new compared to economics, production and accounting. Marketing is broadly defined as “activities undertaken by a company to promote the buying or [...]

Removing the gender lens from Generation Z marketing

By Iza Grek Gender fluidity is the new normal and marketers need to take note. “In a world where inclusivity is valued by Millennials and Gen Z, it’s important for brands to be considerate of how culture is shifting and changing today and into the future,” says Thabang Leshilo, senior consultant of brand and cultural [...]

LOGISTICS – What is it and why is it so important?

The world we know wouldn’t function as smoothly without the logistics industry. Everything you buy in the store had to get from the supplier to the retailer at some point. Building material had to be transported to site before a structure was built and food is transported from the supplier to the retailer. The term [...]

Influencers: Superheroes or Supervillains?

Scrolling through my Instagram timeline I came across yet another self-proclaimed influencer flogging what seemed to be the millionth product in as many days. I couldn’t help but roll my eyes and instead of being influenced in a positive way and loving the product, I was annoyed… not only with the person who posted it, [...]

Crisis Communication

It’s high time to revise the tried-and-tested, three-pronged approach to succinct communications to include a fourth message: the inevitability of the sh*t hitting the fan. Crisis comms expert Janine Lazarus rolls out the strategy. During workshops on key message development, I always beat on about only having three key messages at hand to carry you [...]

Thought Leaders – modern day pioneers

The phrase ‘thought leader’ first appeared in 1887 in a description of Henry Ward Beecher, but its meaning has been redefined repeatedly over time. Forbes defines a thought leader as “an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognise as one of the foremost authorities in selected areas of specialisation, [...]

Integrate your marketing efforts so that the whole is worth more than the sum of its parts

As more and more digital marketing channels such as Instagram, Snapchat and Pinterest and digital platforms like Google, Facebook and Twitter, grow in popularity with consumers, marketers now more than ever need to be integrating their communication efforts. Traditionally, definitions of integrated marketing have focused on integrated marketing communications (IMC), but these are no longer fit [...]

Why must service providers and buyers be able to negotiate?

Dr Beverley Waugh and Dr Myles Wakeham Service providers/suppliers must understand their customers, their customers’ procurement management, and negotiation! The main goal of the logistics services and procurement function is to ensure the provision of these services as required! In general, services and products that are purchased or ordered and obtained, for external and internal [...]

Marketers Making Waves: Kagiso Musi

Kagiso Musi was recently appointed managing director of Meta Media, the new kid on the Park Advertising block, and challenger to older sibling, The MediaShop. What is the life quote you believe suits you best and why? It’s not so much a quote, but rather a life philosophy – ‘I get my hands dirty for [...]

The Human side of marketing

Market Business News explains that marketing is “the activities of a business related to buying and selling a product or service. It involves finding out what consumers want and determining whether it is possible to produce it at the right price.” Additionally, marketing allows for the introduction and promotion of a service or a product [...]

Why must service providers understand procurement?

Dr Myles Wakeham and Dr Beverley Waugh Service providers/suppliers must understand selection processes, evaluation criteria, relationship management that their customer organisations/procurement managers pursue to decide to select them or to decide to reject them! The main goal of the logistics services and procurement function is to ensure the provision of these services as required! This [...]

Veldskoen: Stepping out of the comfort zone

Influencer marketing is on the rise – even in South Africa – but there can be no greater endorsement of a product than having one of the world’s favourite royals stepping out in it. Lucinda Jordaan tracks the Veldskoen story.  If ever there was a case for celebrity endorsement, Veldskoen has it. The innovative start-up, [...]

Customers as brand ambassadors

Social media helps brands to connect and become more engaged with its target audience. Of course, there is a difference between customers who (out of love for it or habit) use a product without promoting it, and customers who promote and post about their favourite brands and products on social media. A major goal for [...]

Quality assurance in higher education

Quality assurance in higher education institutions has become a major strategic issue.  Defining “quality assurance” is not that simple as it depends on the stakeholders and is based on internal processes. In most cases, institutions are also quality assured by external quality assurance agencies. The Analytic Quality Glossary defines quality assurance as ‘the collections of policies, procedures, [...]

Six important tips for effective logistics management

What do you think about when you hear the word “logistics”? If you think it’s the transport of goods from point A to point B, you’re half way there. What does Logistics mean? Logistics is the detailed organisation and implementation of a complex operation. A supply chain comprises all the activities associated with the flow [...]

These shoes were made for walking the road to success

Watching IMM Graduate School’s Pearls of Wisdom video, one can’t help but feel a stirring sense of the opportunity, excellence and success of the institution’s brand. Michael Bratt takes a look at the campaign. There’s a reason shoes are a recurring motif in the latest IMM Graduate School’s marketing campaign. And it’s not just because [...]

How can you successfully create a digital marketing plan for your firm?

With the modern digital landscape and consumers almost always online, its increasingly important for marketers to include digital channels in their marketing plans. Unfortunately for most, the digital marketing space remains overwhelming and too often efforts are sporadic or knee jerk instead of planned and deliberate. Understanding how to approach planning for digital marketing is [...]

Four big trends driving agility in market research

Every business wants to be ‘agile’ in today’s hyper-accelerated world. But what does that mean? Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work, says Nick Coates. The Agile Manifesto was developed by frustrated software developers in 2001. Instead of document driven and heavy processes, [...]

How to ‘wing it’ as an ‘accidental’ project manager

You get into the elevator and your boss says, “Can you just run this project?”. You say yes, of course, but now what? Wouldn’t it be lovely if we could snap our fingers and Voila! things – just – happen? In the real world, it doesn’t work that way. Organisations must use projects to drive [...]

Why does it have to be new year’s resolutions?

Mid-Year registrations at the IMM Graduate School can set you up for success.  So many of us are stuck on the idea of  “New Year – New Resolutions.” The second the clock strikes midnight and we welcome in a new year, we also usher in a flurry of new goals and aspirations. At the IMM [...]

Marketers Making Waves – Lulu Mthimkhulu

Lulu Mthimkhulu was recently appointed head of marketing for PRIMEDIA Broadcasting. She previously had her own company, LuluM Communications, handling clients such as Tbo Touch and TouchHD. What is the life quote you believe suits you best and why? “I never saw a wild thing sorry for itself. A small bird will drop frozen dead [...]

Understanding Strategic Brand Management

Brand terminology and marketing jargon baffles even the most seasoned marketers. In today’s post we attempt to clarify commonly confused terms like branding, marketing and marketing communications. What is Marketing? If you are confused by ‘what marketing is?’ it’s because marketers often define what they do differently. The definition that makes the most sense to [...]

Marketing gold at the tips of mobile fingers

Opinions offer brands an opportunity to tap into the minds of consumers who now, more than ever before, demand authentic communication and transparency from the makers of the products and services they use, writes Tanya van Tonder. Access to social media has elevated consumers over corporate marketing. Armed with their smartphones, they have a powerful [...]

The impact of the product lifecycle on business logistics

According to Jooste (2014), marketing is defined as “… the process by which organisations satisfy the needs of consumers by creating, communicating and delivering value for customers in the form of ideas, goods and services to facilitate satisfying exchange relationships, in ways that benefit both organisations and customers”. Pienaar and Vogt (2012) posit that business [...]

Why ‘millennial’ is not the buzz word of 2019

Market research is an ongoing process. However, it is only useful and valuable if relevant. There are hundreds of articles about Gen X, Gen Y and Gen Z but they don’t quite hit the nail on the head. We set out to explore what Joe Public refers to as ‘generation fluid’. Gain new insight into [...]

The influencer equation: LIP = Lust + Investment + Proximity

One book every marketer should have on their bookshelf is Influence by Robert Cialdini. The author writes extensively on the six principles he believes underpin ‘influence’ –reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. And in 2016, he added a seventh: unity. The unity principle posits that the more we identity with others, the [...]

Social Media Management

Social Media has infiltrated nearly every aspect of our lives  Social media is constantly evolving and has infiltrated nearly every aspect of our lives – keeping up with it isn’t an easy task. Of course, social media isn’t just for personal use -it has become an integral part of digital marketing and can help a [...]

Business Management as a career

Every operation needs skilled business managers in order to succeed in the cut-throat industry, whether it’s a major corporation or an independent business. Business management is a wide field that incorporates many types of management positions all with the potential to become high-level executives. Only motivated, organised personalities will thrive in business, where environments are [...]

Death of all salesmen: Waiting for the final curtain to fall?

In February 1949 Arthur Miller’s most famous and now much celebrated play, Death of a Salesman first opened at the Morosco Theatre on Broadway. The story focuses on the last 24 hours of salesman Willy Loman's life, tackling major themes including loss of identity, superficial ideals and a man's appetite for accepting change within himself and society. [...]

The scope of a Digital Marketing Career

Marketing is an integral part of any business, so it makes sense that only the best of the best would be tasked with the responsibility of creating awareness and promoting a brand. It’s a highly lucrative career, but only if you have the right skills and training. Of course, there’s no shortage of guides and [...]

Volatility, Uncertainty, Complexity and Ambiguity: Why project management is essential in a VUCA world

Some fifteen years ago I received an amazing gift. On the first of May of that year, I started as a regional manager with a company involved in a merger. I received three things: my new laptop already set up to start working, a printer in a box, and a file. In the folder were [...]

Finding a balance between volume, cost and quality

Finding a balance between volume, cost and quality  How often have you heard the Sales Manager screaming for more high quality leads, while in the background the Financial Manager is demanding cheaper leads and higher conversions? For Digital Marketers that have bravely ventured into the world of Search Engine Marketing (SEM), it would appear that [...]

Corporate reputation management

No one cares how much you know, until they know how much you care Tracy Porter   For many PR people, we live with the everyday fear of an incident causing a reputation disaster. Where daily tasks grind to a halt, where the days become longer and the weekends shorter - as we tend to [...]

A disconnect between what Marketers do and what organisations think they should do

Tracy Porter I have often said it: “Everyone in the organisation is a brand ambassador,” “every employee owns marketing,” “the CEO is the face of the organisation” and more. Am I perhaps sending the wrong message into the organisation? Am I not fighting the marketing case strongly enough? In essence the above is correct and [...]

The revolution has been digitised

The revolution has been digitised  Three dynamic personalities, each of whom have taken the concept of digital disruption and melded it according to their particular creativity and experiences, gave delegates to the IMM Graduate School’s last Marketing the Future event of 2018 plenty to think about. The IMM Graduate School reconnects with past and present [...]

What is the IMM Job Market

This initiative aims to match current as well as past students (alumni) with employers who have vacancies in their organisations. As the IMM Graduate School mainly offers qualifications in marketing, business and supply chain, we would be looking at vacant positions, internships and graduate programmes in these disciplines only.   HOW DOES IT WORK? External [...]

It’s all about engagement

At IMM Graduate School we are on a mission to engage with our students. Whether you are an alumnus, current or prospective student, we want to ensure effective communication between us. Not only do we want to keep you in the know regarding news and events at the IMM, but we also want to keep [...]

Ethics in Business

Ethics in Business Moral or ethical problems can and do arise in a business environment. Ethical behaviour and corporate social responsibility should be common practice in any business. Here we provide seven principles of ethics that can be applied as a starting point to ethics in business. These seven principles of ethics in business include: [...]

Context is king for Africa’s business consultants

Africa doesn’t need another consultant… says the career consultant. But I think this statement is true for various reasons. The African consulting landscape comprises global and local consultants who position themselves as experts in subject matter, innovative thinkers, corporate entrepreneurs and so much more. They sit in client offices/businesses, professing they have what it takes [...]

The brand of YOU!

The brand of YOU! There are many books published on the subject of personal branding. These range from “You are a Brand” by Catherine Kaputa to “Can I wear my nose ring to the Interview?” by Ellen Gordon Reeves. What all these books have in common is the importance of creating an image for yourself [...]

SA Brand Management – The Bachelor inspires

SA Brand Management - The Bachelor inspires Long-running reality TV series, The Bachelor, delivers an abject lesson in brand management. The bachelor is the consumer and the contestants the many products working tactically to become the chosen one. The collision of so many different women in a dramatic attempt to find love is not that [...]

Kenya’s retail sector diversifying amid a changing market

Kenya’s retail sector is diversifying with the entry of new players and international brands into the market. This is despite the retail sector growing at a “lethargic rate” compared to economic growth in the East African hub in 2018. The retail sector has been impacted by increases in taxes and government regulations following the drawn-out [...]

Distance Learning with IMM Graduate School

Have you asked yourself where you want to be in five years’ time? That’s a question we ask ourselves throughout our lives.  Probably the most common answer is to secure your future and have a well-paid job, or in many instances, running your own business. Of course, the trigger here would be to have graduated [...]

What’s next in Africa starts now

In recent years many companies have struggled with the accelerating pace of change within Africa’s dynamic landscapes and have been unable to adequately anticipate and evolve to capture the inherent growth opportunities on the continent, writes Ailsa Wingfield. Companies have been blindsided by challenges, competition and other factors that warranted reassessment within thier own businesses, [...]

Delving into the African truth

To truly get to grips with marketing to the modern African consumer it is essential to realise that you are appealing to a “peculiar” audience. Throw away the theories and rules that you thought you knew and spend more time studying the behaviour of these consumers. “It is no longer about building a product or [...]

Marketers must live their brand positioning

South Africa’s banking sector is facing significant disruption from new technologies, changing consumer habits and aggressive newcomers. Perhaps innovative marketing is the answer. Mike Simpson chats to Nedbank’s Khensani Nobanda. As South Africa’s traditional ‘big four’ banks struggle to meet the challenges being posed by multiple disruptors – ranging from upstart Capitec to the digital-only [...]

Interview with Pepe Marais

Co-founder and owner of South Africa’s largest independent advertising firm Joe Public, Pepe Marais’s recently published book Growing Greatness is part autobiography, part account of the rise, fall and rise of Joe Public, and part how-to guide to discovering the deeper purpose of a business. Tracey McDonald proposed I write a book about entrepreneurship. One [...]

To disrupt or not to disrupt? That is the question

We are living in times of change and unpredictability, and this social milieu translates into a drive to disrupt. Disruption is in vogue within the marketing fraternity and is frequently the go-to for almost every brand strategy. This creates hype, but how many brands actually disrupt their market landscape? More importantly, is it in every [...]

Change is inevitable (except from a vending machine)

Boardroom Bingo relieves the tedium of those seemingly aimless and endless management meetings like nothing you’ve tried before – other than a Valium smoothie. The Boardroom version is just like regular bingo, except that instead of someone calling out random numbers printed on ping-pong balls, you mark your card whenever a piece of hideous business [...]

The critical need to improve South Africa’s logistics

The heads of IMM Graduate School’s supply chain and export management believe the future could be in the hands of the young logistics professionals, a view backed up by experts speaking at the recent Transport Forum held at Stellenbosch University.   “Can a logistician be referred to as a professional?” ask Dr Beverley Waugh and [...]

Creating sustainable relationships with key clients

Relationships are the key differentiator in the 21st century and brands failing to respond to this will ultimately succumb, write Professors Mari Jansen van Rensburg and Angelo Nicolaides.   Gone are the days of closely guarded designs and confidential pricing structures. Today, it takes a few clicks to download and compare. Markets are global and [...]

Technology and convenience define the new face of retailing

Retailing in South Africa is changing dramatically, with the evolution being led by technology and a greater need for convenience. The ‘IMM Journal of Strategic Marketing’ reports in its latest issue (Issue 2 2018) that, in an environment where consumer demands are becoming ever more sophisticated, retailers have turned increasingly to digital technology for solutions. [...]

MTN remains SA’s most valuable brand

MTN’s brand value has grown by 8% over the last year to R44.2-billion, maintaining its leadership as South Africa’s most valuable brand, according to the latest report by Brand Finance, the independent brand valuation and strategy consultancy. MTN’s brand value grew primarily because of customers spending more on data services, consistent with a global trend [...]

What matters when marketing to modern moms

Mothers are a powerful and discerning group of consumers, whose diversity demands nuanced consideration by marketers. But, asks the ‘IMM Journal of Strategic Marketing’ in its latest issue (Issue 1 2018) are brands listening to moms? While statistics are hard to come by and consumers are still regularly presented with clichéd images of smiling, supportive [...]

CHOOSE THE RIGHT DISTRIBUTION PARTNER ON THE CONTINENT

Companies looking to choose a distribution partner in countries on the African continent face a number of notable challenges – but none of them are insurmountable, the ‘IMM Journal of Strategic Marketing’ reports in its latest issue (Issue 1 2018). Quoting from a Boston Consulting Group study entitled 'Drawing a Route to Market for Multinationals [...]

THE COST-EFFECTIVE BENEFITS OF CONTENT MARKETING

Creating relevant content that assists and entertains your target audience has become increasingly important for marketers, the ‘IMM Journal of Strategic Marketing’ reports in its latest issue (Issue 1 2018). “Content strategy isn’t Facebook,” writes content marketing expert Pabi Rampa. “Facebook is just one of the many channels of content strategy. The others are blogs, [...]

THE NEW ROLE OF THE CHIEF MARKETING OFFICER

The key role of the Chief Marketing Officer (CMO) is to look beyond mere marketing and rather focus on the wider growth of the business, the ‘IMM Journal of Strategic Marketing’ reports in its latest edition (Issue 1 2018). Writing in his regular column, US-based academic, Professor Michael Goldman says that ‘Forbes’ business magazine’s second [...]

MARKETERS AND THE GLOBAL E-SPORTS WAVE

Is it credible that there’s a form of entertainment destined to be bigger than the global movie industry – yet South African consumers and marketers remain largely unaware of it? This is a question the ‘IMM Journal of Strategic Marketing’ seeks to answer in its latest issue (Issue 1 2018).There is, says local marketing executive [...]

INSTAGRAM OFFERING BRANDS GOOD SOCIAL ENGAGEMENT

While Facebook continues to dominate the social media scene for South African brands, many companies get more bang for their buck on Instagram, which also has more influencers than expected for its size. By contrast, Twitter, which has a similar audience size, has negligible engagement compared to Instagram. However, many brands have an audience on [...]

Radio still has a strong future as a marketing medium

Like every other traditional media platform in South Africa, radio is evolving and facing a host of new challenges in an effort to remain relevant and continue to be a viable consumer channel for marketers and their agencies, says the ‘IMM Journal of Strategic Marketing’, the official publication of the IMM Graduate School. In its [...]

Make savvy use of your online sales channels

Selling inventory online, whether it’s hotel room nights or electronic gadgets, is a complex process – even more so when you’re doing it via a third party, reports the ‘IMM Journal of Strategic Marketing’ in its latest issue. In an article written for the magazine, Noëleen Bruton, Director of Marketing for the Tsogo Sun Group, [...]

Why Africa’s consuming class has potential for marketers

Rather than focusing only on Africa’s middle class when considering the potential of the continent, marketers may be well advised to look at the grouping known as the consuming class – those who spend more than US$10 per day.In an article written for the latest issue of the ‘IMM Journal of Strategic Marketing’, senior Nielsen [...]

Retail giants get set to slug it out

Having long held sway in the top end of South Africa’s food retail market, Woolworths is finally facing a serious challenge to its dominance. It comes from none other than Shoprite’s Checkers retail brand, which has traditionally targeted sales at a lower end of the customer scale, the ‘IMM Journal of Strategic Marketing’ reports in [...]

Strategies for targeting the African middle class

When targeting the middle class consumer in sub-Saharan Africa, marketers need to be aware of a number of key strategies, the ‘IMM Journal of Strategic Marketing’ reports in its latest issue. Quoting the results of the African Lions study conducted by research company Ipsos and the Unilever Institute of the University of Cape Town, the [...]

How to design and market a true luxury brand experience

Creating a top-end global luxury brand requires a very specific set of actions in order to build the desired image and consumer emotion, reports the ‘IMM Journal of Strategic Marketing’ in its latest issue. The magazine quotes a study by the European School of Management and Technology (ESMT) in Germany, which identified several key things [...]

IMM Graduate School launches new online short courses aimed at upskilling and maximizing time

South Africa, Johannesburg, 12 February 2018: The IMM Graduate School is pleased to announce the launch of a range of online short courses in Marketing & Advertising, Business Management, Supply Chain Management and General that run from eight to 15-week durations. Aimed at growing, sharpening and complementing current skillsets, these courses will commence on 1st [...]