Image credits: Springboks Facebook https://www.facebook.com/springboks The Springboks are a prime example of excellence, not just on the pitch, but also in their skilful management of international travel arrangements. The way their transportation, lodging, and dietary requirements are handled flawlessly highlights how important sports supply chain…
The internet, as we know it, is filled with content across its various platforms and apps. Consequently, many people have felt overwhelmed by this oversaturation of content and have turned to digital detoxification, where they take a break from social media. This trend presents obstacles for marketers, but also…
Honouring Heritage Month is a special chance for South African brands to curate memorable storytelling across campaigns, fostering meaningful connections with the diverse tapestry of our nation—who we are as people. Cultural sensitivities are powerful triggers for a nation like ours. By incorporating our distinct South African humanness into…
Sustainability is a smart marketing move. Brands build a genuine connection with ever-increasing, environmentally aware audiences because of what the implementation of sustainable supply chains says about their attitudes toward the community. This blog will explore three different ways that supply chain sustainability can improve marketing outcomes, using actual…
Ernst van Biljon, the IMM Graduate School’s head lecturer and coordinator for the Master of Commerce: Supply Chain Management programme unpacks how e-commerce leaders like Shein, Wish, Temu, and Takealot use advanced supply chain strategies to enhance efficiency and customer satisfaction in South Africa. Read more on the Business Day…
Nikita Reeves is an IMM Graduate School Marketing Alumna making her name in the South African wine industry as the marketing manager for the Cape Wine Academy: “The opportunity to blend my passion for wine with my marketing expertise is thrilling, with the chance to meet and collaborate with diverse…
Dr Cecelia Rosa, Dean for Learning and Teaching at the IMM Graduate School, outlines why modern education must develop students’ innovative thinking to thrive in a tech-driven future using student-centred learning to foster creativity, collaboration and problem-solving. Read more in the latest FREE online edition of Business Brief here:…
Putting together a tour like the Taylor Swift Eras Tour is no easy task; it requires precise planning that combines expertise in world tour logistics, supply chain management, event planning and innovative marketing strategies. From choosing the venues to coordinating transportation, logistics and creating world tour merchandise, every detail must…
The trend of shopping local has gained momentum as a movement offering advantages for both the economy and the environment. When individuals opt to support local businesses, they actively contribute to development and encourage sustainable business practices. This conversation will explore marketing approaches tailored to local markets, the economic implications…
Women are creating waves and making positive change in a range of different industries, and their work in logistics and supply chain is no different. This Women’s Month, the IMM Graduate School would like to acknowledge and honour the roles of women in supply chains. Continue reading this blog to…
