Using purpose-driven marketing campaigns to empower young people is a revolutionary strategy that not only recognises their potential but also improves communities. We explore projects that not only have an impact but also encourage good change as we explore the world of marketing campaigns that align…
Thanks to its fresh and innovative online experience, TikTok has become a powerful marketing tool and has built a huge user base. In South Africa, TikTok’s user base is constantly growing, which means marketers are utilising this platform more often to engage with consumers. This blog…
Read the full interview and biography of Denzil Steyn, Managing Director of Intellisec South Africa, and find out what makes this industry leader tick! To read the full article, click here. https://www.engineeringnews.co.za/article/denzil-steyn-2024-05-10…
With dozens of communications channels now mainstream, consumers have shown an insatiable appetite for new content. This has allowed communications and marketing professionals to issue random communications about any of the latest trending topics to as many people as possible. But one question still continuously pops up:…
Having opened a tiny furniture shop back in 1972, Hugh Mathie, from Mathie Brothers, began what would become a long-standing business venture built on the foundations of an exceptional marketing strategy that would later see him awarded the Marketing Man of the Year from the South African…
The African Marketing Confederation has announced the details of its reconstituted AMC President’s Council after long-standing Secretary General and AMC founder, Gillian Rusike, stepped down. Now, David Balikuddembe steps into the role, with expectations high for this new era of the AMC. To read more about…
At a time when South Africa grapples with the implementation of rapid economic transformation, the top empowered companies in the country stand tall. Assessed by the seven pillars of empowerment, Impumelelo’s top empowerment list uses a rigorous set of criteria to separate the best from the rest! To…
With a record number of national election campaigns globally this year, politicians and marketers can learn much from each other. Politicians excel in persuasion, storytelling and personal branding, which marketers can adopt to connect better with their audience. Marketers’ use of research, consistent messaging, and objective metrics…
Social media platforms have become indispensable to businesses and influencers alike to reach their audiences, endorse their products and services, and kindle engagement. Amidst these platforms, Meta, previously known as Facebook, emerges as one of the biggest and most impactful. Despite its size and power, Meta is susceptible to…
In the vibrant expanse of South African marketing, amidst the mosaic of cultures, tongues, and customs, one instrument emerges as notably successful: storytelling. From the dusty roads of Soweto to the bustling markets of Johannesburg, storytelling transcends its role merely as a conduit for communication, manifesting as a potent…
