One of the key activities for any business to undertake is marketing. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are a number of core business functions that stem from a good marketing plan. In fact, marketing is more important today than ever before. The world is awash with new offerings, innovations, technologies, business models, products, services ,etc. These new offerings must be brought to market and commercialised in order to generate revenue and profit for the organisation. Marketing is what enables this process. If business leaders want to thrive in today’s competitive, cluttered, commoditised marketplace, marketing will unleash their powerful potential.

Marketers are involved in many aspects of a business including product development, pricing strategy, distribution of products and promotion. Whenever consumers purchase a product, marketing is involved. A career in marketing is exciting, challenging, and rewarding. This qualification will open up great career opportunities for you, such as digital marketing, brand management, market research, sales or advertising, to name but a few. Once qualified, you will be able to link marketing activities to the various functions of a business. You will also be able to solve basic marketing and business problems in the workplace.

After completion of your Higher Certificate, you can continue your learning with IMM Graduate School and apply to do any one of our diploma or undergraduate degree programmes. Our BBA in Marketing Management for example, is a highly sought-after qualification. Employers in the marketing industry ask for it by name.