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Applications for 2020 Now Open! Start or boost your career with a leading internationally recognised qualification from the IMM Graduate School.

Admission Criteria for Bachelor of Business Administration (BBA) in Marketing Management

Admission Criteria for Bachelor of Business Administration (BBA) in Marketing Management

Admission criteria for prospective students who matriculated prior to and including 2007:

  • Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics.
  • An NQF level 5 certificate.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least four higher grade or four standard grade subjects at matric Level. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. A certified copy of subjects passed must be included. *
  • Students over the ages of 45 may apply as mature age applicants.

Admission criteria for prospective students who  matriculated and exited the school system as of 2008:

  • National Senior Certificate (NSC) or National Certificate Vocational (NCV) with an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language, plus an achievement rating of at least 3 (40-49%) in Mathematics or 5 (60-69%) in Mathematical Literacy.
  • An NQF level 5 certificate.
  • The student must have met the minimum requirements for admission to a degree programme at a higher education institute.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at a Matric level with a pass of 40%. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. A certified copy of subjects passed must be included.
  • Students over the ages of 45 may apply as mature age applicants.

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes

Purpose:

The main purpose of the qualification is to empower qualifiers with graduate-level knowledge, specific skills and applied competence in the field of Marketing Management to enable them to pursue practical and rewarding careers in the marketing business environment.

The qualification provides graduates competence  in marketing, business management and financial management and assist and enable the student to develop his/her intellectual capacity, understanding of the business and marketing environment; and to think critically and innovatively and to build a foundation for further specialisation in the field of marketing.