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2020 Late registrations are still open! Click here to Apply Online
Registrations for semester 2 are now closed.

Bachelor of Business Administration (BBA) in Marketing Management

Bachelor of Business Administration (BBA) in Marketing Management

SAQA ID: 80967

Our Bachelor of Business Administration in Marketing Management degree is an IMM Qualification on NQF level 7 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Every business relies on skilled business professionals to assume managerial roles within the organisation. Managers handle daily operations to ensure the ongoing growth and profitability of the business. Similarly, marketing managers use their specialist knowledge to contribute to an organisation’s growth strategy, assess market demand and provide insights to attract new customers and nurture existing ones.

This industry sought-after marketing degree aims to provide you with the necessary graduate-level knowledge you require to start your journey towards taking up a marketing management role. Once qualified, you can rest assured that you will have an all-round understanding of the marketing, business management and financial management functions. You can then choose to start your own business or begin your climb towards the position of Marketing Manager.

After completing this qualification, you can continue your learning with IMM Graduate School and apply to do an honours or post-graduate diploma programme. Our Bachelor of Philosophy (BPhil) Honours in Marketing Management for example, is a highly practical degree that will help you to take your knowledge of marketing to the next level.

View Cost Breakdown

Qualification: NQF level 7.
Duration: Min. 3 years. Max. 8 years.

Full qualification cost:
R75 750*
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Learning Outcomes

There are fourteen learning outcomes in this programme

  • Demonstrate an intermediate but broad scope of management knowledge and how it applies to the discipline of marketing.
  • Demonstrate an intermediate understanding of the knowledge literacy regarding economics, financial management, management principles in general, business communication, marketing research and marketing activities.
  • Select, apply and evaluate typical methods and procedures involved in marketing. Solve marketing problems in organisations.
  • Demonstrate an understanding of the code of ethical behaviour in the field of marketing and base decisions and actions on appropriate marketing management values.
  • Produce a strategic marketing plan and evaluate its success.
  • Produce and communicate information in a business environment upholding the conventions regarding intellectual property, copyright and plagiarism.
  • Demonstrate a broad understanding of business management knowledge, functional areas within an organisation and how it applies to the business environment. Furthermore, be able to take a strategic view of an organisation and align the strategies with the objectives.
  • Select, apply and evaluate typical methods and procedure to assist in making informed marketing decisions and demonstrate a broad understanding of economics in order to understand how it applies not only to the business world but also to everyday life.
  • Solve marketing problems in various types of organisations, such as retail-driven, service-related, business-to-business, government related and NPO’s.
  • Demonstrate a broad understanding of financial management knowledge and how it applies to the marketing and business environment.
  • Produce a strategic marketing and business plan and evaluate the success of the plan.
  • Produce and communicate information in a business environment by applying proper communication skills acquired which should also include the correct application of intellectual property, copyright and avoidance of plagiarism.
  • Demonstrate an advanced understanding of the economic context and systems within which organisations operate and be able to link it to marketing opportunities.
  • Understand the scope of responsibilities that go with a management position in the marketing field, and understand the accountability to senior management in an organisation.


This programme consists of 21 modules and is structured as follows:

Modules Year 1

  • Marketing 1 (20 credits)
  • Academic Literacy (non-credit bearing)
  • Business Communication (20 credits)
  • Business Management 1 (20 credits)
  • Business Statistics (20 credits)
  • Economic Principles (20 credits)
  • Financial Management 1 (20 credits)

Modules Year 2

  • Marketing 2 (20 credits)
  • Brand Management (20 credits)
  • Business Management 2 (20 credits)
  • Financial Management 2 (20 credits)
  • Integrated Marketing Communications (20 credits)
  • Marketing Research: Theory (20 credits)

Modules Year 3

  • Marketing 3 (20 credits)
  • Business Management 3 (20 credits)
  • Business Project (20 credits)
  • Financial Management 3 (20 credits)
  • Global Marketing (20 credits)
  • Marketing Research: Project 3 (20 credits)
  • Elective 1 (20 credits)
  • Elective 2 (20 credits)


You will need to select 2 of the following modules:

  • Business-to-Business Marketing (20 credits)
  • Digital Marketing (20 credits)
  • Retail Marketing (20 credits)
  • Services Marketing (20 credits)


Fees for Degree ProgrammesSA Fee per module
New student registration fee (once-off payment)R1 800.00 (non-refundable)
Semester feeR600.00 (non-refundable)
Assessment fee per moduleR3 350.00
Late registration fee per module an additionR550.00 per module

View other African country fees

* Assumes completion over a 3 year period and
** Prices subject to increases on an annual basis