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Latest Blog Articles

Why Gen Z Could Excel as Future Supply Chain Managers

In the domain of logistics administration, the upcoming group of pioneers, frequently called Generation Z (Gen Z), are primed to leave a substantial mark on the industry. Born between the later 1990s and the early 2010s, Gen Z individuals have come of age in a milieu moulded by swift technological progress, globalisation, and consciousness regarding […]

Rethinking the Throne: Why Content Isn’t King Anymore in Marketing

The saying “content is king” has echoed throughout marketing circles for years. But does it still hold true in today’s digital era? Let’s explore why the idea of “content is king” and content reigning supreme is encountering a substantial challenge, and why marketers must adjust their approach to content generation. Before we proceed, let’s clarify […]

Feminine Forces in the Supply Chain: How to Create More Opportunities for Women in the Industry

International Women’s Day is on Friday, March 8, 2024, and at the IMM Graduate School, we believe it is essential to shed light on the frequently underestimated yet profoundly influential role of women in the supply chain sector. Traditionally viewed as male-dominated, the supply chain encompasses intricate networks spanning production, distribution, and logistics. Nonetheless, perceptions […]