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Stellenbosch Open Day. Book your seat for Stellenbosch’s Open Day on the 30th of January 2021. RSVP before the 27th of January 2021. RSVP now.

Bachelor of Commerce (BCom) in Marketing and Management Science

Bachelor of Commerce (BCom) in Marketing and Management Science

SAQA ID: 90737

Our Bachelor of Commerce in Marketing and Management Science is an IMM Qualification on NQF level 7 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Our BCom Degree in Marketing and Management Science is well respected in the marketplace as it equips students with practical skills in all areas of business and marketing. Unique to our BCom is the choice to major in Supply Chain Management, Project Management or Sales Management. All three of these majors are aligned to skills shortages for qualified experts in these fields, which makes our graduates extremely employable.

Once qualified, your broad understanding of marketing and management will enable you to make sound decisions by collecting, analysing, organising and critically evaluating financial and marketing information.

Once you have completed this qualification you can continue your learning with IMM Graduate School and apply to do any one of our postgraduate degree programmes. Our Bachelor of Philosophy (BPhil) Honours in Marketing Management for example, will allow you to add marketing to your list of specialisations.

View Cost Breakdown

Qualification: NQF level 7.
Duration: Min. 3 years. Max. 8 years.

Full qualification cost:
R79 150*
View breakdown

Learning Outcomes

There are nine learning outcomes in this programme

  • Demonstrate an understanding of a broad scope of management knowledge and how it applies to the disciplines of management, marketing and supply chain management.
  • Demonstrate a comprehensive understanding of the knowledge regarding economics, financial management, research as applied to marketing and supply chain activities in relation to the organisation and the business environment in general.
  • Collect, analyse, organise and critically evaluate relevant economic, financial and marketing related information to make sound decisions in the organisation.
  • Find solutions to management, marketing, operational and supply chain problems in organisations.
  • Evaluate, apply, and integrate marketing and supply chain knowledge and skills and general business principles to real life situations taking into account societal, ethical, and cultural considerations
  • Conceptualize and design strategic business and marketing plans and be able to evaluate the success of the plans.
  • Students must produce and communicate information in a business environment with respect to conventions around intellectual property, copyright and plagiarism.
  • Critically analyse contemporary marketing information and evaluate the potential future outcomes of business, marketing and supply chain management decisions.
  • Show an understanding of the scope of responsibilities required of a management position in the marketing, supply chain, human resources operations, project management functions, and understand the accountability to senior management in an organisation.


The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. The BCom in Marketing and Management Science comprises 19 compulsory modules and is structured as follows:

Modules Year 1

  • Marketing 1 (20 credits)
  • Academic Skills Development (non-credit bearing)
  • Business Management 1 (20 credits)
  • Business Statistics (20 credits)
  • Economic Principles (20 credits)
  • Financial Management 1 (20 credits)
  • Electives:
    • Supply Chain Management 1 (20 credits) or
    • Project Management 1 (20 credits) or
    • Sales Management 1 (20 credits)

Modules Year 2

  • Marketing 2 (20 credits)
  • Business Management 2 (20 credits)
  • Business Research: Theory (20 credits)
  • Financial Management 2 (20 credits)
  • Digital Marketing Application (20 credits)
  • * Project Management (20 credits)
  • Electives:
    • Supply Chain Management 2 (20 credits) or
    • Project Management 2 (20 credits) or
    • Sales Management 2 (20 credits)

Modules Year 3

  • Marketing 3 (20 credits)
  • Business Management 3 (20 credits)
  • Business Research: Project (20 credits)
  • Business Project (20 credits)
  • Operations Management (20 credits)
  • Electives:
    • Supply Chain Management 3 (20 credits) or
    • Project Management 3 (20 credits) or
    • Sales Management 3 (20 credits)

* Only for students who are not doing project management as their elective major


Fees for BCom ProgrammesSA Fee per module
New student registration fee (once-off payment)R1 950.00 (non-refundable)
Semester feeR700.00 (non-refundable)
Assessment fee per moduleR3 650.00

View other African country fees

* Assumes completion over a 3 year period and
** Prices subject to increases on an annual basis