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Applications for 2020 Now Open! Start or boost your career with a leading internationally recognised qualification from the IMM Graduate School.

Admission Criteria for the Higher Certificate in Marketing

Admission Criteria for the Higher Certificate in Marketing

Admission criteria for prospective students who matriculated prior to and including 2007:

  • Senior Certificate (Grade 12) or equivalent.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. *

Admission criteria for prospective students who matriculated and exited the school system as of 2008:

  • National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language.
  • The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institute.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. *

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes

Purpose:

The purpose of the programme is to provide students, qualifying with the certificate, with a broad but elementary knowledge of marketing as well as business concepts, guiding students through the entry-level application of these concepts.

It further provides students with the basic knowledge to structure the organisation effectively to deliver products, product-related services and services, providing value to customers, motivate purchases and fulfill customer needs.