Stellenbosch Open Day.

Book your seat for Stellenbosch’s Open Day on the 30th of January 2021. RSVP before the 27th of January 2021.

Online registrations close 8 March 2021. Register now.

Stellenbosch Open Day. Book your seat for Stellenbosch’s Open Day on the 30th of January 2021. RSVP before the 27th of January 2021. RSVP now.

Higher Certificate in Marketing

Higher Certificate in Marketing

SAQA ID: 86826

Our Higher Certificate in Marketing is an IMM Qualification on NQF level 5 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

Marketers are involved in many aspects of a business including product development, pricing strategy, distribution of products and promotion. Whenever consumers purchase a product, marketing is involved. A career in marketing is exciting, challenging, and rewarding. This qualification will open up great career opportunities for you, such as digital marketing, brand management, market research, sales or advertising, to name but a few.

Once qualified, you will be able to link marketing activities to the various functions of a business. You will also be able to solve basic marketing and business problems that may arise within the workplace.

After completion of your Higher Certificate, you can continue your learning with IMM Graduate School and apply to do any one of our diploma or undergraduate degree programmes. Our BBA in Marketing Management for example, is a highly sought-after qualification. Employers in the marketing industry ask for it by name.

View Cost Breakdown

Qualification: NQF level 5. 135 credits
Duration: Min. 1 year. Max. 4 years.

Full qualification cost:
R28 900*
View breakdown

Learning Outcomes

There are seven learning outcomes in this programme

  • Demonstrate an elementary understanding of literacy with respect to academic writing, technology, numeracy and communications.
  • Display an elementary but broad scope of knowledge in the field of business and be able to link marketing activities to the functioning of organisations.
  • Associate and describe within a business context, the systems within which organisations operate and be able to link these to marketing opportunities.
  • Explain the typical elementary methods and procedures involved in marketing.
  • Explain the theories typically applied in the field of marketing and business management.
  • Solve elementary marketing and business problems in organisations.
  • Access, process and apply foundational marketing information, in view of ethical behaviour.


This programme consists of seven modules and is structured as follows:

  • Fundamentals of Marketing (20 credits)
  • Academic Literacy (15 credits)
  • Fundamentals of Business Management (20 credits)
  • Fundamentals of Business Numeracy (20 credits)
  • Fundamentals of Digital Marketing (20 credits)
  • Fundamentals of Sales Management (20 credits)
  • Electives:
    • Fundamentals of Supply Chain Management
      (20 credits) or
    • Fundamentals of Project Management
      (20 credits) or
    • Fundamentals of Business Communication
      (20 credits)


Fees for Higher Certificate ProgrammesSA Fee per module
New student registration fee (once-off payment)R1 950.00 (non-refundable)
Semester feeR700.00 (non-refundable)
Assessment fee per moduleR3 650.00

View other African country fees

* Assumes completion over a 1 year period and
** Prices subject to increases on an annual basis