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Stellenbosch Open Day. Book your seat for Stellenbosch’s Open Day on the 30th of January 2021. RSVP before the 27th of January 2021. RSVP now.

Masters of Philosophy (MPhil) in Marketing

Master of Philosophy (MPhil) in Marketing

SAQA ID: 86806

Our Master of Philosophy in Marketing programme is an IMM Qualification on NQF level 9 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 18 months, but if life gets in the way, you have 4 years to wrap it up.

Marketing is all about knowing your customer and making sure that all their product needs are met. The goal of our Master’s programme is to equip you with specialist knowledge of various research methodologies and to expose you to advanced marketing models and theories in a very practical way. By the end of the programme, you will be competent in designing and implementing strategies for processing and managing information in order to produce significant marketing insights and you will have had the opportunity to add to the body of academic knowledge in a specialist marketing area.

Once qualified, you can use your superior knowledge of sourcing marketing intelligence and initiating research to collect and leverage the data at your disposal within your organisation. You will be equipped to identify opportunities and creatively analyse complex strategic problems. You may even find yourself designing and applying your own methods and techniques for researching and investigating challenging marketing problems.

On completion, you will have mastered the art of information collection and analysis to inform strategic marketing initiatives and will have the confidence to initiate, lead and implement data collection and analysis processes and systems in a marketing division of a global company.

View Cost Breakdown

Qualification: NQF level 9. 180 credits
Duration: Min. 18 months. Max. 4 years.

Full qualification cost:
R64 950*
View breakdown

Learning Outcomes

There are nine learning outcomes in this programme

  • Demonstrate specialist knowledge of marketing intelligence to enable engagement with and critique of current marketing research and practice.
  • Design, select, and apply appropriate and creative methods and techniques to engage with advanced marketing theory and investigate complex marketing problems.
  • Design and implement a strategy for processing and managing information in order to conduct a comprehensive view of leading and current research in the area of marketing to produce significant insights.
  • Use a wide range of specialised skills in identifying, conceptualising, designing, and applying quantitative and qualitative market research methods, and implement an appropriate process of enquiry for the area of study.
  • Use resources of academic and professional discourse to communicate and defend ideas and products of research in an area of specialisation.
  • Demonstrate advanced scholarship and research and use a range of advanced and specialised skills and marketing discourses to communicate to a range of audiences.
  • Apply ethics in marketing research, and understand the implications of complex ethical issues in gathering marketing intelligence, and in implementing marketing strategies.
  • Demonstrate specialist knowledge of advanced marketing research techniques to supervise, implement, and assist with marketing research projects.
  • Lead and/or initiate processes, and implement systems in a marketing division or company.


Fees for MPhil in MarketingSA Fee per module
New student registration fee (once-off payment)R1 950.00 (non-refundable)
Application fee for MPhil (non-IMM Graduate School graduates)R3 000.00 (non-refundable)
Application fee for MPhil (IMM Graduate School graduates)R1 200.00 (non-refundable)
DissertationR60 000.00

View other African country fees

* Assumes completion over a 1 year period and
** Prices subject to increases on an annual basis