Marketing & Advertising

Our Master of Philosophy in Marketing Programme is an IMM Graduate School Qualification on NQF level 9 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 18 months, but if life gets in the way, you have 3 years to wrap it up.

Our Bachelor of Philosophy Honours in Marketing Management programme is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

Our Postgraduate Diploma in Marketing Management is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

Our Bachelor of Commerce in Marketing and Management Science is an IMM Qualification on NQF level 7 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Our Bachelor of Business Administration in Marketing Management degree is an IMM Qualification on NQF level 7 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Our Diploma in Marketing Management is an IMM qualification on NQF level 6 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Our Higher Certificate in Marketing is an IMM Qualification on NQF level 5 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

Let’s start at the very beginning. A very good place to start. To become a master of marketing, as with anything in life, you need a solid foundation to build on. Marketing is an essential part of the consumer-driven world we find ourselves in and a strong base is vital if you want to pursue a career in this ever-growing field.

In a marketplace saturated with products and services to suit every taste and every consumer, from a chic young urbanite who knows what he wants to an aunty who won’t budge in her brand loyalty, your brand needs an identity strong enough to stand out from the crowd.

With the dawn of social media, everyone has the potential to be a socialite. At parties, at your desk, on the patio – with a click, snap, tweet or post, messages are instantly out there. To keep up with the times, marketing has become a social affair with many brands looking to capitalise on the immense benefits that social media marketing can offer. After all, socialites are adept at “spreading the word” as it were, as they flit from social media platform to social media platform.

The way in which people use the internet is evolving quickly, with mobile accounting for an ever-increasing share of online activities. The way people shop is changing due to the interventions of digital technologies and social media.

This one-of-a-kind Applied Digital Marketing Certificate course is going to get you job ready (if you are a school leaver) and upskilled in Digital Marketing practices (if you are a marketer or business owner. It is the fastest route to take from zero knowledge of Digital Marketing to skilled and job ready).

If you are looking for a quick ‘crash course’ on the latest in digital advertising lingo (like what is programmatic advertising, Google Ads, dynamic ads and retargeting), and some of the latest industry tools and tactics, then you need look no further. This course will get you in the know.

The Internet provides an opportunity to build and maintain long-term relationships with customers. By gathering and studying data from various sources we can derive customer insights that will help us to communicate in a more relevant way.

Are you the best salesperson you can be? Are you getting the best results from your sales efforts? The solution to any sales problem is to improve your practical skills and the way to do this is through obtaining the best training.

The new-age marketer must craft a strategy that considers all of the 8 marketing mix P’s in order to develop a profit-yielding strategy. There’s no standard formula and marketers need to adapt their strategies using different permutations and combinations of the 8P’s to find out what works for their specific product, service and industry.

Personal selling is the exchange of ideas or information, verbally or non-verbally between the customer and the salesperson. The earliest form of personal selling involved bartering systems but progressed to the development of coinage which enabled exchange to occur more efficiently.

An organisation may have what they believe to be an excellent product or service, but if that product or service does not meet the needs of the customer by offering value at the right time, in the right place and at the right price, it will no doubt fail. An organisation does not operate in isolation.

As a digital marketer it is important to understand the concept of customer relationship marketing, defined as a business process in which client relationships, customer loyalty, and brand values are built through marketing strategies and activities. In order to create such a strategy, digital marketers must understand how demographic groups such as the Baby Boomers, GenX, Millennials and Gen Z interact with digital technology.