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Are you a new IMM student? Register now for 1st Year Daytime Student Annual Tutorial Package and save up to R5000 p.a. (Ts & Cs apply). Tutorials start 27 January in 7 centres accross SA.
Sandton phone line is down. Kindly note that the Sandton phone line is down. The office can be contacted on 087 805 2608.

Sunday Ted Talk – Why gender-based marketing is bad for business

As effective as this marketing tactic is, Gaby Barrios explains why gender-based marketing is bad for business and consumers. Barrios explains that not only does it create gender stereotypes, but it doesn’t drive nearly as much business as we might think.  In this TED Talk, Barrios shows businesses how they can find better ways to reach customers and grow their brands. Watch her:

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