In the dynamic world of marketing, staying ahead of the competition requires innovative strategies that captivate and engage consumers. One such strategy that has gained significant traction is influencer marketing. Leveraging the power of social media influencers, brands can reach their target audience more effectively and create authentic connections.
Estimated Reading Time: 4 Minutes Gone are the days when a catchy ad was enough to keep consumers interested. Using the free online resources available, anyone can create a stunning ad these days. This means that there’s a lot of noise out there and simply having a catchy brand…
With the Cricket World Cup, Afcon, Netball World Cup and now the Rugby World Cup taking place, Michael Bratt explores this valuable marketing option, and the intricacies involved in it. This year has been a bumper time for major sporting competitions; with the Cricket World Cup, the Women’s Soccer…
The role of social media in content marketing By Wendy Monkley CEO Digital Content Lab Attention with a Capital ‘A’ is what every marketer wants for their brand, especially online. But what makes people follow or unfollow a brand? Much research has been done in this area. Time and…
Brand terminology and marketing jargon baffles even the most seasoned marketers. In today’s post we attempt to clarify commonly confused terms like branding, marketing and marketing communications. What is Marketing? If you are confused by ‘what marketing is?’ it’s because marketers often define what they do differently. The…
Market research is an ongoing process. However, it is only useful and valuable if relevant. There are hundreds of articles about Gen X, Gen Y and Gen Z but they don’t quite hit the nail on the head. We set out to explore what Joe Public refers to as ‘generation…
The brand of YOU! There are many books published on the subject of personal branding. These range from “You are a Brand” by Catherine Kaputa to “Can I wear my nose ring to the Interview?” by Ellen Gordon Reeves. What all these books…
