If you want to make a breakthrough in your career and maximise your marketing skills, then the Higher Certificate in Marketing provided by IMM Graduate School serves as a passage into this thrilling and diverse industry. This one-year marketing qualification, meant for aspiring marketers provides the essential knowledge and…
Due to its adaptability and versatility, a marketing degree is the launchpad to many opportunities for stimulating and gratifying job prospects in all sectors of the economy. Your fields of interest may belong to any area which could be technology, finance, fashion, healthcare to name just a few, and marketing…
The internet, as we know it, is filled with content across its various platforms and apps. Consequently, many people have felt overwhelmed by this oversaturation of content and have turned to digital detoxification, where they take a break from social media. This trend presents obstacles for marketers, but also…
Honouring Heritage Month is a special chance for South African brands to curate memorable storytelling across campaigns, fostering meaningful connections with the diverse tapestry of our nation—who we are as people. Cultural sensitivities are powerful triggers for a nation like ours. By incorporating our distinct South African humanness into…
Sustainability is a smart marketing move. Brands build a genuine connection with ever-increasing, environmentally aware audiences because of what the implementation of sustainable supply chains says about their attitudes toward the community. This blog will explore three different ways that supply chain sustainability can improve marketing outcomes, using actual…
Putting together a tour like the Taylor Swift Eras Tour is no easy task; it requires precise planning that combines expertise in world tour logistics, supply chain management, event planning and innovative marketing strategies. From choosing the venues to coordinating transportation, logistics and creating world tour merchandise, every detail must…
This Women’s Month, let’s honour and acknowledge the women in the marketing industry across the world. Read on to explore the stories of these women showcasing their contributions to brand marketing and highlighting their marketing endeavours. Their experiences underscore the influence that women in marketing wield in moulding brand narratives…
Marketing jobs are changing in ways that have never been heard of due to emerging trends. As marketing changes, IMM Graduate School is at the forefront of giving these aspiring marketers the skills and information they need to succeed in this new world. This blog will explore how the…
Halfway through the academic year, it can be very difficult to continue studying with an eye on the curriculum, more so for IMM Graduate School students who are negotiating some tough courses in supply chain management and marketing. Maintaining focus becomes the key to delivering the grades when…
Thanks to its fresh and innovative online experience, TikTok has become a powerful marketing tool and has built a huge user base. In South Africa, TikTok’s user base is constantly growing, which means marketers are utilising this platform more often to engage with consumers. This blog will explore how…
