Watching IMM Graduate School’s Pearls of Wisdom video, one can’t help but feel a stirring sense of the opportunity, excellence and success of the institution’s brand. Michael Bratt takes a look at the campaign. There’s a reason shoes are a recurring motif in the latest IMM Graduate School’s marketing campaign.
With the modern digital landscape and consumers almost always online, its increasingly important for marketers to include digital channels in their marketing plans. Unfortunately for most, the digital marketing space remains overwhelming and too often efforts are sporadic or knee jerk instead of planned and deliberate. Understanding how to…
You get into the elevator and your boss says, “Can you just run this project?”. You say yes, of course, but now what? Wouldn’t it be lovely if we could snap our fingers and Voila! things – just – happen? In the real world, it doesn’t work that way. Organisations…
Mid-Year registrations at the IMM Graduate School can set you up for success. So many of us are stuck on the idea of “New Year – New Resolutions.” The second the clock strikes midnight and we welcome in a new year, we also usher in a flurry of new goals…
Lulu Mthimkhulu was recently appointed head of marketing for PRIMEDIA Broadcasting. She previously had her own company, LuluM Communications, handling clients such as Tbo Touch and TouchHD. What is the life quote you believe suits you best and why? “I never saw a wild thing sorry…
South Africa, Johannesburg, 6 May 2019: The IMM Graduate School is pleased to announce the the recipient of the first Lifetime achievement Award, presented at the recent Class of 2018 Graduation Ceremony in Johannesburg on Thursday, 28 March 2019, to Prof Zak Nel. Established in 1948, the well-renowned and reputable…
South Africa, Johannesburg, 6 May 2019: The IMM Graduate School is pleased to announce the top achievers for 2018. Established in 1948, the well-renowned and reputable provider of higher education has provided industry endorsed, distance learning professional qualifications for more than 30 years and enjoys a solid history of assessing,…
According to Jooste (2014), marketing is defined as “… the process by which organisations satisfy the needs of consumers by creating, communicating and delivering value for customers in the form of ideas, goods and services to facilitate satisfying exchange relationships, in ways that benefit both organisations and customers”. Pienaar and…
One book every marketer should have on their bookshelf is Influence by Robert Cialdini. The author writes extensively on the six principles he believes underpin ‘influence’ –reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. And in 2016, he added a seventh: unity. The unity principle posits that the more…
