The expansion of click-and-collect services Africa is fast becoming the next online shopping destination in the world. E-commerce logistics in South Africa, however, is the biggest challenge facing retailers and logistics players. But Pargo, a click-and-collect type entity in South Africa, is changing the way customers…
From the production of food to that of fashion and electronics, some of the largest players in the country are making the right strategic moves in order to expand their footprint and improve customer touch points. Presently, two of the major market trends include an aggressive drive by Tiger Brands…
In South Africa, WhatsApp is renowned for daily communication among millions of users. However, despite its high acceptance, several local businesses have not really utilised WhatsApp’s Business API tool to engage customers in sales. Automated responses, in-chat shopping, and detailed customer care have yet to serve…
Marketing apocalypse now: 5 Trends that will obliterate your old playbook Forget incremental improvements. The marketing space is transforming, and holding onto any outdated strategy is a sure way into irrelevance. If you’re in marketing management or studying marketing management qualifications, you need to stay ahead…
Are you ready to ride the AI wave or are you still waiting for it to happen to you? Forget every little thing you used to know about marketing management. AI is not a futuristic ideal, but an immediate game changer that’s shaking up digital marketing strategies right now. If…
It’s not a typo, but it could be a scam – while there’s a new email host potentially coming our way, it is only a concept Musk has hinted at and there’s no official development underway yet! Elon Musk posted on X recently, that a rival to Google’s Gmail…
An impressive brand identity is necessary in achieving differentiation and building relationships with one’s prospects and customers. This is the view of the brand from the customer’s perspective and the way that you stand out from the competition. The process of creating a unique brand image from the ground up…
For small companies, it is often an uphill task to succeed in the market niche that they operate in, especially if they have limited resources available. Engaging in content marketing brings about a more favourable outcome as it helps in reaching out to the target market directly, building their confidence…
The dynamics of the work environment are shifting, and so are the expectations of young professionals looking to join the workforce. Today, influencing is not only a pastime or a side hustle, but rather it is a career option that has been embraced by people globally. This transformation is especially…
Marketing is central to the economic development of Africa, and institutions like the IMM Graduate School and the IMM Institute ensure that marketing professionals on the continent can meet the challenges of changing marketing environments. As a supporter of the African Marketing Confederation (AMC), the…
