With an expected 500 million mobile-money users on the African continent in 2020, KENNETH MUTUMA, Head of Ad Operations at iProspect Kenya, investigates the potential opportunities within e-commerce and marketing When the first mobile device was launched more than three decades ago, Africa wasn’t expected to be at the cusp…
It is time to shake off the doom and gloom of working under Covid-19 conditions and make more informed business decisions for more effective marketing results, now and in future, writes Having lived with the global pandemic for six months now, economies are starting to slowly reopen, to…
Digital technology has disrupted traditional marketing models, forcing marketers to rethink how they develop and implement their marketing strategy. To help you with your transition into the new digital marketing era, we have created a Digital Marketing Strategy course series consisting of four online express courses that can…
The Art of Selling Some people end up in sales by default, and feel they are not good at it. The truth is that the most successful salespeople in the world were not born that way, they are professionals who have spent time developing and practicing their skills. If…
Cobus Visser. LinkedIn tactics to harness for better engagement and lead generation.
Reducing social isolation in online learning Social distancing has become an overused concept, yet remains a relevant phenomenon globally. The education community has not been spared the impact of the need for social distancing . Institutions of Higher Learning which have paid scant attention to online learning and teaching…
Thomas Oosthuizen. COVID: The force of nature or the force of choice? Download the presentation PDF here…
A behind the scenes view of The IMM Graduate School in motion. For five months South Africa has been in a national lockdown due to the COVID-19 pandemic. This has forced the world to adapt, including the IMM Graduate School. The IMM Graduate School has come up with multiple…
The way people live, work and spend their money has changed drastically over the past decade, particularly with the rise of smartphone technology. Being connected to just about the whole world via social media, has created many ways to make and spend money and has given rise to the…
By Antonis Kocheilas of Ogilvy on Jul 31 2020 – 3:00pm Change is hard, but we have the chance to reinvent what we do In ancient times, the libation was a ritualistic pouring of a liquid as an offering to a deity. It represented sacrifice; we give this up to…
