The IMM Graduate School has established a number of partnerships with local and international businesses and institutions.
THE JOURNAL OF STRATEGIC MARKETING – the official publication of the IMM (SA)
Launched in 2008, the Journal of Strategic Marketing has become the leading publication in the marketing industry. Comprising high-level, well-researched and in-depth articles and interviews with strong academic focus, the Journal of Strategic Marketing lives up to its claim of being coherent, credible and courageous.
It includes regular unbiased perspectives of local and international marketing and industry trends, and features informed opinions from industry leaders, well-known academics, practitioners and trendsetters.