Academic Research
Academic Research
Centre for Research
Welcome to the IMM Graduate School’s Centre for Research
At the IMM Graduate School, our commitment to transparent and ethical research and innovation is embodied in the ethos of the Centre for Research. At the forefront of our mission is the dedication to providing impactful solutions that address the economic and social needs not only of the Pan-African society but also the global community.
The Centre for Research’s Aims are:
- Centre of Excellence in Transparent and Ethical Research
In our pursuits, we stand as a beacon of transparent and ethical research practices. Upholding the highest standards of integrity, we ensure that our research contributes to societal betterment while maintaining utmost transparency in our methodologies and outcomes. - Solutions for Pan-African Societal Challenges
Our focus goes beyond academia, fueled by a passion to provide tangible solutions to the pressing economic and social challenges faced by Pan-African society. Through rigorous research, we strive to offer innovative insights and strategies that make a meaningful impact on community well-being. - Cultivating an Institutional Research Culture
Dedicated to sustainability and growth, the Centre for Research is committed to nurturing a robust institutional research culture. We aspire to inspire and engage scholars, students, and practitioners alike, fostering an environment that encourages curiosity, collaboration, and the pursuit of knowledge. - Bridging Industry and Academia
Recognising the transformative power of collaboration, we actively seek and establish opportunities for meaningful partnerships between industry and academia. By bridging the two, our goal is to create a dynamic ecosystem where cutting-edge research meets real-world challenges, fostering innovation with practical impact.
As we embark on this journey of exploration and discovery, we extend an invitation for you to be part of our community. Join us in the pursuit of knowledge, the cultivation of ethical research practices, and the creation of solutions that transcend boundaries. Together, let us shape a future where research becomes a catalyst for positive change.
Welcome to the Centre for Research – where ideas flourish, innovation thrives, and impact resonates.
Staff research profiles
Research Ethics and Integrity
Embracing the significance of transparent and ethical research is a fundamental tenet at the IMM Graduate School. Whether you’re an experienced researcher or a passionate student initiating your first project, our Research Ethics Committee stands as a guardian, ensuring the unwavering integrity of research practices. We guarantee that your research not only aligns with regulatory requirements but also makes a positive contribution to society.
Our Research Ethics page will uncover a wealth of resources, guidelines, and application procedures. Join us on the journey of knowledge with integrity, where ethical research is not merely a requirement but an integral cornerstone of our academic excellence.
Research Conferences
Call for Papers: Empowerment through Knowledge
Join the 2024 Midlands State University (MSU) – IMM Graduate School International Research Conference. Explore “Reimagining innovative solutions for economic development” amid global challenges, emphasizing the urgency of resilient strategies. The conference will be held at Midlands State University Main Campus, Gweru, Zimbabwe.
Foster collaboration among researchers, academics, and practitioners to address economic, social, and environmental challenges across diverse themes:
Doing Business in a Digital Age
- Subtheme 1: The nexus of forces in IT driving e-commerce
- Subtheme 2: The Internet of Things
- Subtheme 3: Web 2.0 in business
- Subtheme 4: Disruptive innovations as a source of competitive advantage
Unleashing Business Potential through Marketing
- Subtheme 1: Marketing development in the virtual front
- Subtheme 2: Marketing innovations and business resilience
- Subtheme 3: The savvy consumer in the 21st century
- Subtheme 4: Marketing innovations and business resilience and sustainability
Business and Energy Economics
- Subtheme 1: Sustainable and responsible marketing management
- Subtheme 2: Energy economics in Southern Africa
Leadership and Heritages
- Subtheme 1: Knowledge management, challenges, and opportunities in the borderless world
- Subtheme 2: Reopening the mind of the strategist
Submit your abstracts by April 5 2024 and full competitive papers by May 29 2024 to be part of this transformative event.
Your research has the potential to drive real change in global economics. Don’t miss this opportunity to shape the conversation on sustainable development. Submit your research paper now and be part of our transformative event!
Research Outputs
Mr. Aobakwe Ledikwe, a member of the Marketing Faculty at the IMM Graduate School, made a valuable contribution by authoring a chapter in the esteemed textbook “Brand Management: A Southern African Perspective.”
Description:
In today’s fiercely competitive business environment, a brand transcends being merely a product or logo; when effectively managed, it can serve as the cornerstone of an organisation’s success. South Africa, with its rich tapestry of languages, cultures, and identities, offers brand managers a unique array of opportunities and challenges. However, while numerous international textbooks on branding exist, many tend to focus on American or European contexts, often overlooking the distinct nuances of the South African market.
“Brand Management” aims to bridge this gap by offering a comprehensive exploration of the complexities involved in establishing, nurturing, and perpetuating brands within the dynamic South African landscape. This resource is the culmination of extensive research and collaboration with academics from various South African institutions, tailored to equip individuals with the knowledge and tools essential for effective brand management.
Each chapter of “Brand Management” integrates practical examples to elucidate theoretical concepts, accompanied by pertinent case studies to further illustrate key principles.
Postgraduate Studies
Honours students
For those pursuing a BPhil Honours in Marketing Management or a BCom Honours in Supply Chain Management, a captivating research project awaits you. Each semester unfolds with exciting themes in the marketing or supply chain field, providing the canvas for your exploration. While there’s no mandate for article preparation in your submissions, the prospect beckons for collaborative efforts between students and supervisors to co-author articles worthy of academic publication.
Master’s students
Embark on the enriching journey of the IMM Graduate School’s Master’s programme in marketings. Here, the canvas is yours to craft a full dissertation, delving into a research topic close to your heart. As an integral part of your Master’s qualification, we encourage you to give life to a publishable article, showcasing the depth of your research. Additionally, consider the exciting possibility of presenting your findings at conferences, where your insights can resonate beyond the academic realm.
Let the pursuit of knowledge be as fulfilling as it is rewarding!
Publications:
Obvious Tine, Dr M Humbani. Management of mobile online customer reviews to enhance customer satisfaction in the higher education sector. Retail Marketing Review 19(2):54-69. Link: https://retailandmarketingreview.co.za/management-of-mobile-online-customer-reviews-to-enhance-customer-satisfaction-in-the-higher-education-sector/
Conference papers:
Nhari, J and Carmichael, T. 2023. Utilising dynamic capabilities to develop a competitive advantage in the Zimbabwean pharmaceutical sector under hyperinflation. Conference processing of the International Business Conference (IBC) pages 3439 – 3452. Link: IBC 2023 Proceedings Final.pdf
Research Publications
The Retail Marketing and Review Journal
Welcome to the Retail and Marketing Review journal. This journal serves as a global and interdisciplinary platform dedicated to the exchange of insightful and original research, fostering meaningful discourse in the dynamic realms of marketing and retailing.
Distinguished by its commitment to excellence, the DHET accredited (ISSN: 2708-3209) journal undergoes a rigorous double-blind peer-review process. It proudly publishes groundbreaking research spanning various business domains and related disciplines, making it a valuable resource for academia and industry professionals alike. The Journal is released bi-annually in June/July and November/December, exclusively in online versions.
Topics within the journal’s scope include but are not limited to social responsibility issues, accounting practices, human resource implications, marketing strategies, advertising dynamics, branding essentials, retail strategies, return on investment analysis, the impact of natural disasters, and considerations related to training and education.
The Retail and Marketing Review is the brainchild of the Department of Marketing Management at the University of South Africa (Unisa), in collaboration with the IMM Graduate School. Join us in exploring the forefront of business knowledge and contributing to the vibrant discourse within this scholarly community.
Internationalisation and Africanisation
The commitment to Internationalisation and Africanisation at the IMM Graduate School actively fosters a vibrant exchange of knowledge. We provide students and research associates with enriching opportunities to immerse themselves in diverse global perspectives, emphasising Africa and its unique challenges. Our aim is to not only broaden horizons but also instill a global mindset within our academic community. Through our academic programmes, research initiatives, institutional collaborations, events, and community engagement, we empower our students with a profound understanding of both African and global challenges and opportunities.
Embark on a journey of discovery with us, where academic excellence seamlessly intertwines with a celebration of Africa’s rich tapestry and a dedication to global citizenship. At the IMM Graduate School, we believe that education knows no boundaries, and we invite you to be a part of this inspiring journey.