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Academic Research

Academic Research

Centre for Research

Welcome to the IMM Graduate School’s Centre for Research

At the IMM Graduate School, our commitment to transparent and ethical research and innovation is embodied in the ethos of the Centre for Research. At the forefront of our mission is the dedication to providing impactful solutions that address the economic and social needs not only of the Pan-African society but also the global community.

The Centre for Research’s Aims are:

  • Centre of Excellence in Transparent and Ethical Research
    In our pursuits, we stand as a beacon of transparent and ethical research practices. Upholding the highest standards of integrity, we ensure that our research contributes to societal betterment while maintaining utmost transparency in our methodologies and outcomes.
  • Solutions for Pan-African Societal Challenges
    Our focus goes beyond academia, fueled by a passion to provide tangible solutions to the pressing economic and social challenges faced by Pan-African society. Through rigorous research, we strive to offer innovative insights and strategies that make a meaningful impact on community well-being.
  • Cultivating an Institutional Research Culture
    Dedicated to sustainability and growth, the Centre for Research is committed to nurturing a robust institutional research culture. We aspire to inspire and engage scholars, students, and practitioners alike, fostering an environment that encourages curiosity, collaboration, and the pursuit of knowledge.
  • Bridging Industry and Academia
    Recognising the transformative power of collaboration, we actively seek and establish opportunities for meaningful partnerships between industry and academia. By bridging the two, our goal is to create a dynamic ecosystem where cutting-edge research meets real-world challenges, fostering innovation with practical impact.

As we embark on this journey of exploration and discovery, we extend an invitation for you to be part of our community. Join us in the pursuit of knowledge, the cultivation of ethical research practices, and the creation of solutions that transcend boundaries. Together, let us shape a future where research becomes a catalyst for positive change.

Welcome to the Centre for Research – where ideas flourish, innovation thrives, and impact resonates.

Academic REsearch 1

Staff research profiles

Dr Helena van Wyk
Communication, branding and education fields

Dr Helena van Wyk

Dr Cecelia Rosa
 Cognitive Psychology; Neuroscience of Learning

Dr Cecelia Rosa

Dr Ernst van Biljon
Supply Chain Management – Systems, Strategy and Integration

Dr Ernst van Biljon

Ms Sinegugu Ntini
SMMEs, Marketing, Supply Chain Management

Ms Sinegugu Ntini

Claudine
Global marketing, cultural marketing and –communications and consumer behaviour

Claudine Botha

Communication, branding and education fields

Dr Helena van Wyk

As an academic with over 20 years of teaching experience at various public and private institutions, I have developed a keen interest in the communication, branding and education fields. My research interests lie in these fields, with a particular focus on brand and corporate communication. I hold a PhD from UNISA, and the research for my PhD focused on the political brand and social media storytelling. I am passionate about sharing my knowledge and expertise with others, and I am always looking for opportunities to collaborate with like-minded professionals in the field.

Qualifications

Ph.D. in Communication
UNISA, 2021
Master’s in Communication and Media studies
University of Johannesburg, 2012

Areas of Research

Communication, branding and education fields

Professional Experience

Dean: Postgraduate Studies and Research
Serving on the Open Window University Zambia Senate
Programme coordinator: IMM Graduate School MPhil in MArketing programme.
Supervising Postgraduate Students
Editorial Team: The Retail and Marketing Journal (DHET accredited)
IMM Graduate School Centre for Research: Chair

ORCID:https://orcid.org/0000-0001-6164-2099

 Cognitive Psychology; Neuroscience of Learning

Dr Cecelia Rosa

With 35+ years experience in secondary and tertiary education, I am an educationist committed to fostering academic growth and personal development with a strong belief in the transformative power of education.

My research interests include delving into the intricacies of how individuals perceive, process, and retain information, innovative teaching methodologies, particularly in the dynamic landscape of blended/hybrid higher education and understanding the nuanced ways in which students engage with educational content in the higher education environment. A drive to stay at the forefront of educational practices reflects my commitment to preparing students for the challenges of the modern world and aligns with my vision for education that goes beyond traditional metrics to capture the true essence of a student’s capabilities.

Qualifications:

D.Ed. in Educational Psychology
UNISA, 2005
Master’s in Educational Psychology
UNISA,1995
Higher Education Diploma (PG)
UNISA, 1988

 Areas of Research:

 Cognitive Psychology; Neuroscience of Learning

Professional Experience:

Dean: Learning, Teaching and Assessment

ORCID:0009-0005-0010-4330

Supply Chain Management – Systems, Strategy and Integration

Dr Ernst van Biljon

During a period of 17 years spanning from 1990 to 2007, I was a career academic, with 15 years spent at the Port Elizabeth Technikon (PET) and two years at the Nelson Mandela University (NMU). NMU emerged from the merging of PET and the University of Port Elizabeth (UPE). My academic and professional background lies in Logistics, Procurement, and Supply Chain Management. From 2007 to 2024, I was a consultant to international technology businesses assisting them with the commercialisation of technology and development of value chain and supply chain solutions. From 2010 to 2013, I was Director of the Commerce Edge Academy and developed the first supply chain management programme for three Polytechnics in Mozambique.

Qualifications:

D Com in Business Management (1999) specialising in Supply Chain Management,
University of Port Elizabeth, 1999
M Com in Business Management,
University of Port Elizabeth, 1993 (1993), University of Port Elizabeth.
B Com (1985) and B Com (Hons) (1986), University of Port Elizabeth

Areas of Research:

Automotive logistics
Supply chain integration
Lean supply chain management
World-class manufacturing and strategic supply

Professional Experience:

Current Position: Head Lecturer and Programme Coordinator in SCM – M Com
Previously:
Professor of Logistics Management and Executive Dean (Campus Principal: George) at Nelson Mandela University (1991 – 2007).
Member of Executive Research Committee. Member of University’s Executive Committee.
SCM and Tech Business Commercialisation Consultant in private sector (2007 – present).

Research profile:

15 Publications in national and international scientific, peer-reviewed and accredited journals.
5 Specialised research reports.
Peer-reviewer for 2 international accredited journals.
16 papers at national and international business conferences.
3 External examiner assessments for Masters studies.
9 Supervision of Masters studies.
2 Supervision of Doctorate studies.
1 Book on Purchasing and Supply Management (multiple editions).
2 Books on Supply Chain Management (multiple editions).

SMMEs, Marketing, Supply Chain Management

Ms Sinegugu Ntini

My research interests have evolved to focus on small- and medium-sized enterprises (SMMEs) growth strategies, particularly in the context of marketing and supply chain management. My current PhD research delves into the intricacies of SMMEs growth strategies, exploring the best marketing and supply chain strategies that contribute to their success. This passion for SMMEs growth strategies stems from my desire to understand how businesses can thrive in today’s dynamic market landscape. By collaborating with like-minded professionals and continuously learning about the latest trends and best practices, I aim to contribute to the development of effective growth strategies for SMMEs, ultimately fostering their growth and sustainability.

Qualifications:

Ph.D. in Business Management
Wits University (in progress)
Master’s in Supply Chain Management
UKZN, 2016

Areas of Research:

SMMEs, Marketing, Supply Chain Management

Professional Experience:

Head Lecturer: Parktown Campus
Programme coordinator: Higher Certificate in Supply Chain Management and Higher Certificate in Project Management

Global marketing, cultural marketing and –communications and consumer behaviour

Claudine Botha

Being in industry for most of my working life,  after approximately 12 years in the financial services sector and a four year family stint in Nigeria, the academic and lecturing sphere has introduced me to the new challenges in the marketing environment, not only locally but globally.  This has sparked a particular interest in global business and – marketing as well as cultural marketing and – communications. I am keen on learning from experienced researchers and as such are looking for opportunities to collaborate with researchers sharing similar interests to mine. 

Qualifications:

MBA
University of the Witwatersrand,2002
BCom Hons (Marketing): 
Rand Afrikaans University/ University of Johannesburg,1995

Areas of Research:

Global marketing, cultural marketing and – communications and consumer behaviour

Professional Experience:

Current:  Programme Coordinator:  BPhil Hons in Marketing Management
Previous:  Fulfilled various roles in marketing and communications, mainly in the Financial Services Sector.

Centre for Research Dispatch Blog Articles

What Kind of Researcher Are You?

Take the Poll to Find Out! Researchers thrive on data, and what better way to gather some interesting data about our readers than by flipping the script with a quick, fun poll, that helps us get to know our audience a little better? This quiz is designed to help you discover your unique research style—whether […]

Prost! But can they deliver? A look at the Oktoberfest supply chain challenge

The IMM Graduate School Centre for Research is dedicated to academic excellence and industry innovation, driving knowledge creation and sharing through credible and impactful research. Among its committee members is Dr Ernst van Biljon, a Lecturer on both undergraduate and postgraduate modules in the Supply Chain related fields. As a leading academic in business management, […]

The Evolving Landscape of E-Commerce Supply Chain in South Africa 

The IMM Graduate School Centre for Research is dedicated to academic excellence and industry innovation, driving knowledge creation and sharing through credible and impactful research. Among its committee members is Dr Ernst van Biljon, a Lecturer on both undergraduate and postgraduate modules in the Supply Chain related fields.  As a leading academic in business management, […]

Essential Insights & Latest Research

Keeping up with the latest research is essential for both academics and marketing professionals who want to stay relevant and competitive. The latest issue of the Retail and Marketing Review Journal, Volume 20, Issue 2 (November 2024), features an array of insightful studies on topics essential to the modern marketing and retail industries. These studies […]

Conference News: Updates on Upcoming Events

If you are an academic or researcher interested in sharing your insights and contributing to meaningful discussions, here are some upcoming conferences across Africa that align with the IMM Graduate School’s mission of fostering collaboration and knowledge exchange. These events present valuable opportunities to exchange knowledge and build networks that drive educational advancement and professional […]

Conference News: Updates on Recent Events

The IMM Graduate School’s Centre for Research is deeply involved in the academic, educational, and professional marketing and supply chain communities, furthering knowledge-sharing, networking, and collaboration across various impactful events. Members of the team attended and participated in recent conferences that highlighted key academic and industry trends. African Marketing Academic Collaboration (AMAC) Seminar / 21-22 […]

New Additions to Our Academic Community

At the IMM Graduate School Centre of Research, we continuously strive to enhance our academic environment and research capabilities, so we are thrilled to announce new members and research associates to our Centre for Research team that will undoubtedly enrich our community and drive our mission forward. For more detailed information about each individual, you […]

The Essence of Research: Time, Ethics and Real-World Solutions

A Discussion with Professor Geoffrey Bick Professor Geoffrey Bick, an esteemed marketing researcher, an Emeritus Professor at the UCT Graduate School of Business, and a member of the IMM Graduate School Academic Board, has been a valued contributor to the IMM Graduate School for some time, supervising MPhil in Marketing students and guiding impactful research. […]

Centre for Research Dispatch: July/August 2024

Welcome to the Centre for Research’s 3rd edition of the Dispatch for 2024 This issue brings you all the latest news from the IMM Graduate School’s Centre for Research and other industry-related developments, including an overview of academic events attended or contributed to by the IMM Graduate School faculty and staff. This issue also has [...]

Centre for Research Dispatch: May/June 2024

Welcome to the Centre for Research’s 2nd edition for 2024 This issue brings you all the latest IMM Graduate School’s Centre for Research and other industry-related news, including an overview of academic events attended or contributed to by the IMM Graduate School faculty and staff. This issue also has updates on upcoming conference opportunities for [...]

Centre for Research Dispatch: March/April 2024

Welcome to the Centre for Research’s first Dispatch for 2024 This issue brings you all the latest IMM Graduate School’s Centre for Research and other industry-related news, including an overview of academic events attended or contributed to by the IMM Graduate School staff and faculty. This issue also has updates on upcoming conference opportunities for [...]

Centre For Research Dispatch – September_October 2023

Welcome A warm welcome to the Centre for Research’s second Dispatch.  As mentioned in the previous edition, this newsletter will be issued bi-monthly. The purpose is to update staff and students on the Centre for Research’s activities in the research space, provide information on upcoming conferences (where research papers can be presented), and share insights [...]

Research Ethics and Integrity

Embracing the significance of transparent and ethical research is a fundamental tenet at the IMM Graduate School. Whether you’re an experienced researcher or a passionate student initiating your first project, our Research Ethics Committee stands as a guardian, ensuring the unwavering integrity of research practices. We guarantee that your research not only aligns with regulatory requirements but also makes a positive contribution to society.

Our Research Ethics page will uncover a wealth of resources, guidelines, and application procedures. Join us on the journey of knowledge with integrity, where ethical research is not merely a requirement but an integral cornerstone of our academic excellence.

Research Conferences

eLearning Africa conference logo

eLearning Africa Conference

eLearning Africa Conference - Panel Kigali

Dr. Helena van Wyk (Dean: Postgraduate Studies and Research) shared insights from her research paper on “Exploring Effective Teaching Strategies for Hybrid Higher Education: Navigating the Blended Learning Landscape.” The session examined diverse methodologies for engaging students both online and in-person within hybrid learning environments. Joining Dr. van Wyk were esteemed panelists: Professor Norman Vaugham from Mount Royal University, Canada; Dr. Eugene Nweke from Ebonyi State University, Abakaliki, Nigeria; and Emmanuel Clemot, Regional Manager for Middle East, Africa, and France at Class.

ABSTRACT
This paper presents the findings of a South African study conducted in a private Higher Education Institution. The aim of the paper was to explore teaching strategies suitable for hybrid classrooms, to create an environment to integrate virtual and in-person student groups for optimal learning outcomes (Maatuk, Elberkawi, Aljawarneh, Rashaideh, & Alharbi, 2022).A hybrid classroom requires academic staff to engage both groups in student-centred activities (Binnewies & Whang, 2019) and therefore, this paper argues that traditional teaching strategies may not be optimal in achieving integration.This exploratory study employed a practical action research design, to teaching strategies in hybrid classrooms. The data was collected by conducting class observation and two focus groups to identify challenges. The study used Braun and Clarke’s (2006) thematic analysis for data analysis.The findings indicated that academic staff have a limited understanding regarding teaching strategies that would bridge the gap between virtual and in-person students. The study emphasised the necessity of an inquiry-based mindset in the hybrid teaching environment. The focus groups unanimously advocated for adopting an ‘adapted student-centred instructional approach’ to address hybrid classroom challenges.

This research contributes to understanding student-centred teaching strategies in hybrid classrooms. The key insight was that teacher-centred approaches by academic staff did not equally integrate virtual and in-person student participation. The study underscores the importance of lecturer training in effective student-centred teaching strategies for optimal learning in hybrid classrooms

eLearning Africa Conference

Riana Prins (Head of Assessments and Learning Management Systems) discussed the findings of her study on “Utilising ChatGPT as a Feedback Tool in South African Higher Education.” The session focused on integrating ChatGPT strategically, emphasizing ethical considerations and practical feedback applications in assessments. The panel featured Roger Larsen, Co-Founder and CEO of Nor Education, alongside Riana Prins representing the IMM Graduate School.

ABSTRACT
The developers of Large Language Models (LLM), such as ChatGTP, have transformed education processes, practices and institutions of teaching and learning. ChatGTP can assist lecturers reduce the heavy burden of marking assessments.The use of ChatGTP as a marker in the Private Higher Education environment can be seen as an emerging trend. With the rise of online education in recent years, more and more researchers are beginning to pay attention to the quality of feedback AI provides within the formative assessment environment.

This study presents the findings of action research conducted in a Private Higher Education Institution on the use of ChatGTP as a marker on an undergraduate level. The purpose of this study was to evaluate AI’s feedback on formative assessments that could be incorporated in the assessment process anchored in the principle of “deciding to decide again”.

The study adopts a qualitative approach to evaluate ChatGPT’s feedback on formative assessments as a marker. The qualitative approach allowed the researchers to analyse 20 scripts, which ChatGPT marked to evaluate ChatGPT’s feedback. The three key findings of the study indicated that firstly, there is a need for continuous fine-tuning of instructions from the human marker to ChatGPT. Secondly, that there is a revised paradigm; the human marker’s role undergoes a transformational shift from being the marker to assuming the role of moderator. Lastly, the important role the human moderator plays in implementing the principle of deciding to decide again.

Research Outputs

2025

Dr Helena van Wyk and Claudine Botha have each contributed a chapter to Juta’s latest publication, International Brand Management. The book is now available.

Synopsis of the Book:

In today’s globalised and digitally transformed world, international branding has become increasingly complex. This book provides a comprehensive exploration of contemporary trends and best practices, serving as an essential resource for scholars, practitioners, and students alike. It covers critical aspects of brand architecture, strategy, communication, and equity, offering guidance on structuring brand portfolios to achieve clarity and impact across diverse markets.

Key strategies for maintaining relevance in an ever-evolving global landscape are highlighted, with a particular emphasis on innovative approaches that resonate both locally and internationally. The book underscores the importance of effective communication, especially through digital media and storytelling, as a means to connect with global audiences and ensure brand promises align with consumer perceptions.

Brand equity is presented as a cornerstone of competitive advantage, with actionable insights on delivering value across every stage of the consumer journey. The delicate balance of localising brand messages while preserving a consistent global identity is thoughtfully addressed. Furthermore, the book explores the unique challenges of service branding, stressing the need for internal alignment with brand values to enhance customer experiences.

This insightful guide equips readers with the tools to navigate the complexities of international branding and inspires innovative thinking in global marketing practices.

International Brand Management 2025

2024

Mr. Aobakwe Ledikwe, a member of the Marketing Faculty at the IMM Graduate School, made a valuable contribution by authoring a chapter in the esteemed textbook “Brand Management: A Southern African Perspective.”

Description:
In today’s fiercely competitive business environment, a brand transcends being merely a product or logo; when effectively managed, it can serve as the cornerstone of an organisation’s success. South Africa, with its rich tapestry of languages, cultures, and identities, offers brand managers a unique array of opportunities and challenges. However, while numerous international textbooks on branding exist, many tend to focus on American or European contexts, often overlooking the distinct nuances of the South African market.

“Brand Management” aims to bridge this gap by offering a comprehensive exploration of the complexities involved in establishing, nurturing, and perpetuating brands within the dynamic South African landscape. This resource is the culmination of extensive research and collaboration with academics from various South African institutions, tailored to equip individuals with the knowledge and tools essential for effective brand management.

Each chapter of “Brand Management” integrates practical examples to elucidate theoretical concepts, accompanied by pertinent case studies to further illustrate key principles.

Brand Management Second edition

Research Outputs - Abstract June 24

Dr van Wyk and Dr Rosa’s article: An exploratory study to evaluate the teaching strategies in the hybrid Higher Education classroom, has been published in the South African Journal for Higher Education, a special section: Integrating Fundamental Digital-Technology Solutions in Africa’s Higher Education Practices & Theories for Sustainability.

Abstract:

This article presents the findings of a South African study conducted in a private Higher Education Institution. The aim of the article was to explore teaching strategies suitable for hybrid classrooms, to create an environment to integrate virtual and in-person student groups for optimal learning outcomes.

A hybrid classroom requires academic staff to engage both groups in student-centred activities and therefore, this article argues that traditional teaching strategies may not be optimal in achieving integration.

This exploratory study employed a practical action research design, to teaching strategies in hybrid classrooms. The data was collected by conducting class observation and two focus groups. The study used Braun and Clarke’s (2006) thematic analysis for data analysis.

The findings indicated that academic staff have a limited understanding regarding teaching strategies that would bridge the gap between virtual and in-person students. The study emphasised the necessity of an inquiry-based mindset in the hybrid teaching environment. The focus groups unanimously advocated for adopting an “adapted student-centred instructional approach” to address hybrid classroom challenges.

This research contributes to understanding student-centred teaching strategies in hybrid classrooms. The key insight was that teacher-centred approaches by academic staff did not equally integrate virtual and in-person student participation. The study underscores the importance of lecturer training in effective student-centred teaching strategies for optimal learning in hybrid classrooms.

For full article click on the link: https://www.journals.ac.za/sajhe/article/view/6371

Postgraduate Studies

Postgraduate studies

Honours students
For those pursuing a BPhil Honours in Marketing Management or a BCom Honours in Supply Chain Management, a captivating research project awaits you. Each semester unfolds with exciting themes in the marketing or supply chain field, providing the canvas for your exploration. While there’s no mandate for article preparation in your submissions, the prospect beckons for collaborative efforts between students and supervisors to co-author articles worthy of academic publication.

Master’s students
Embark on the enriching journey of the IMM Graduate School’s Master’s programme in marketings. Here, the canvas is yours to craft a full dissertation, delving into a research topic close to your heart. As an integral part of your Master’s qualification, we encourage you to give life to a publishable article, showcasing the depth of your research. Additionally, consider the exciting possibility of presenting your findings at conferences, where your insights can resonate beyond the academic realm.
Let the pursuit of knowledge be as fulfilling as it is rewarding!

Publications:
Obvious Tine, Dr M Humbani. Management of mobile online customer reviews to enhance customer satisfaction in the higher education sector. Retail Marketing Review 19(2):54-69. Link: https://retailandmarketingreview.co.za/management-of-mobile-online-customer-reviews-to-enhance-customer-satisfaction-in-the-higher-education-sector/

Conference papers:
Nhari, J and Carmichael, T. 2023. Utilising dynamic capabilities to develop a competitive advantage in the Zimbabwean pharmaceutical sector under hyperinflation. Conference processing of the International Business Conference (IBC) pages 3439 – 3452. Link: IBC 2023 Proceedings Final.pdf

Research Publications

The Retail Marketing and Review Journal

Welcome to the Retail and Marketing Review journal. This journal serves as a global and interdisciplinary platform dedicated to the exchange of insightful and original research, fostering meaningful discourse in the dynamic realms of marketing and retailing.

Distinguished by its commitment to excellence, the DHET accredited (ISSN: 2708-3209)  journal undergoes a rigorous double-blind peer-review process. It proudly publishes groundbreaking research spanning various business domains and related disciplines, making it a valuable resource for academia and industry professionals alike. The Journal is released bi-annually in June/July and November/December, exclusively in online versions.

Topics within the journal’s scope include but are not limited to social responsibility issues, accounting practices, human resource implications, marketing strategies, advertising dynamics, branding essentials, retail strategies, return on investment analysis, the impact of natural disasters, and considerations related to training and education.

The Retail and Marketing Review is the brainchild of the Department of Marketing Management at the University of South Africa (Unisa), in collaboration with the IMM Graduate School. Join us in exploring the forefront of business knowledge and contributing to the vibrant discourse within this scholarly community.

Link: https://retailandmarketingreview.co.za/

Internationalisation and Africanisation

The commitment to Internationalisation and Africanisation at the IMM Graduate School actively fosters a vibrant exchange of knowledge. We provide students and research associates with enriching opportunities to immerse themselves in diverse global perspectives, emphasising Africa and its unique challenges. Our aim is to not only broaden horizons but also instill a global mindset within our academic community. Through our academic programmes, research initiatives, institutional collaborations, events, and community engagement, we empower our students with a profound understanding of both African and global challenges and opportunities.

Embark on a journey of discovery with us, where academic excellence seamlessly intertwines with a celebration of Africa’s rich tapestry and a dedication to global citizenship. At the IMM Graduate School, we believe that education knows no boundaries, and we invite you to be a part of this inspiring journey.

After all the frustration that I had experienced at other institutions, this was worth it. IMM gave me an opportunity to chase my dreams in acquiring a credible qualification in Marketing.
Completing this degree will open doors and birth opportunities that will see me grow in my career path and brings hope that one day I will become an entrepreneur.

Background

My journey with IMM started in 2010, at a time in my life where I thought I should give up on this thing called life. Let me paint my picture.

I was previously a student at another institute. After completing 2 years of my BCom, I experienced financial difficulties in the year 2007, my 2nd year tuition fees were outstanding, and my mother was still in debt for my 1st year fees. Although we struggled, I didn’t qualify for NFSAS because my mother was a state employee. So the obvious route for me now was to seek employment.

Fast forward to the year 2010, my fees are finally cleared, I still wanted to go back and complete my qualification. Then I was told that I didn’t notify the institution that I was on recess, therefore the time to complete my qualification had lapsed. I tried to fight this, and find a way of finishing off what I had started, but I didn’t win.

I remember driving home with my mother, with a broken heart, when I spotted an IMM billboard. Naturally, I went into Google, and looked up the institution. It was at that point that I now set my heart on starting afresh, and saw myself being relevant in society. We got home and I sat my mother down, told her that I now want to register with IMM and study towards my Diploma in Marketing.

Two and a half years later, I was so proud to have completed my diploma, and so excited to be graduating. After all the frustration that I had experienced at other institutes, this was worth it. IMM gave me an opportunity to chase my dreams in acquiring a credible qualification in Marketing.

What’s next for me? This was a thought that crossed my mind, sitting in the auditorium during my graduation proceedings in March 2013. I want to sit there, looking at the honours students.

February 2014, I registered to study towards a BPhil Hons in Marketing Management. This was not an easy journey. I registered 4 modules, and passed all 4.

Then came a rocky year, 2015. I had a bit a financial challenge, but persisted nonetheless. I registered for 3 modules and for the 1st time, I failed. My heart sunk. Now with only 2 modules remaining, I had to finish this qualification.

In 2016, I fell pregnant, gave birth, and my son passed on after a day, emotionally I was a mess. There was no way that I could have registered for that year.

Then came 2017, I had to press the reset button. I called the institution to confirm if I could still complete my BPhil, and yes, I had until 2019 to do so. Alright, so there’s still time, I thought. I started saving. I was left with the 2 most costly modules (Advanced Marketing Res: Report 402 and Advanced Marketing Application Report) and this time, I could not afford to fail.

In 2018 January, I registered again. Half way through the semester, I was not coping. These 2 modules were both time demanding and I felt that I was going to neglect one and end up failing again. So I wrote to the registrar, to move one module to the 2nd semester. This request was approved. I went on to pass my Advanced Marketing Res: Report 402. And I was happy. Second semester I registered for the Advanced Marketing Application report. With this semester came a challenge where I recently started a new role at work – Marketing Coordinator, and I was having trouble to commence with my Practicum work/logs.

Above all this, I was a single mom to an 8-year-old son who requires a lot of my attention for his school work and is relying on me to cook and clean for him as well. On the side, I still needed to go for counseling regularly, because losing a child that lived one day, is the most horrific encounter that I have to live with. Before I knew it, it was time to submit my report. And somehow, I knew that I hadn’t given 100% but I had to submit. Again, I failed.

But failing this time didn’t put me down. Instead, it reignited something inside of me. Now more than ever, I knew I had to finish this qualification. Again, I wrote to the registrar, to request for one final extension. And she made it clear, that if I fail again, my entire qualification goes down the drain. So yes, in 2019, again, I registered for my Advanced Marketing Application report. This time, I put my blood, sweat and tears into this paper. And finally, I submitted in May 2019. And on the 20th of June 2019, I received a message that I had passed. I cried. Finally, I have completed my qualification. There’s no words to describe how I felt.

Where am I today?

When I registered for the last 2 modules of this qualification, there was something in me that reignited hope. The focus for my work enables me to re-channel my thoughts, and emotions into something that is ultimately tangible and will reflect my own hard work, not just academically but financially too.

Completing this degree means so much to me. It will bring so much change to my life. I will be the first person in my family to have studied this far and I intend on furthering my marketing studies.

Completing this degree will open doors and birth opportunities that will see me grow in my career path and brings hope that one day I will become an entrepreneur.

Completing this degree will reaffirm the faith in my God to give me the strength to still be able to keep my head up, even in the worst circumstances.

Lastly, completing this degree will be an example to my son, that his mom has made something of her life despite life’s challenges.

It was also the technological advancements made to the online platform by IMM which saw an improvement in my marks. The online study system and virtual classrooms offered a new way of learning which enabled me to engage with other students, consult lecturers for help and access online study material. This just made it easier to study and do well, so thank you IMM.

Background

My journey with IMM Graduate School of Marketing Management started in August 2012. I registered for a BBA Marketing degree when IMM still operated from a small house in the Musgrave area of Durban- and today they have a big, beautiful office space with a student library and exam/lecture rooms.
When I received the email from IMM congratulating me on my graduation, I was a bag of mixed emotions, elated that I had finally reached the end of a long journey, but also sad that my time as a IMM student had come to a close.
During my studies there were so many moments I wanted to give up and I often felt ashamed that a 3-year degree was taking me so much longer to complete. This was partly due to finances however it was my lack of commitment and effort in the early stages of my degree, which reflected my poor results.
I really struggled to prioritize my studies at first, self-study requires a whole lot of self-motivation and discipline and meeting up with a friend for coffee or a beach day often won.
After failing a few modules, I got a wakeup call, I changed my priorities and attitude towards my studies which helped turn my performance around. While studying part time and working as an au pair in 2018 I discovered my passion for entrepreneurship. I started up two passion project businesses, Move fitness and Nel’turally Protein & Energy Balls. The beauty of this was twofold. I was able to apply textbook marketing and management principles to start up and grow my own businesses while also equipping myself with real life business experience to help me understand the complex textbook concepts in my assignments and exams, and this is when I realized just how valuable an education is!
It was also the technological advancements made to the online platform by IMM which saw an improvement in my marks. The online study system and virtual classrooms offered a new way of learning which enabled me to engage with other students, consult lecturers for help and access online study material. This just made it easier to study and do well, so thank you IMM.
A special part of my time with IMM is that as they grew so did I. I am no longer ashamed of my 8year journey to gain a 3 year degree, I learnt so much about myself, I got to explore my inner entrepreneur, discover my strengths, weaknesses and who I am as a business women during those years.
I have been able to experience the growth of this amazing institute and can vouch that the online experience and services offered to students today, is a game changer.
Before I close, my story is not complete without the mention of two pillars of strength throughout my journey: My father, Ronnie, who supported me from day one of 2012 to end date in 2019. He celebrated every pass and helped with the extra encouragement needed when I failed. He continued investing and encouraging me to pursue to the end, for this I will be forever grateful, I know many do not have a father figure like this amazing man.
And my husband, Jay, who offered himself as a lecturer and helped finance my studies. He gave the tons of emotional support and stayed up with me the many late nights that it took for me to be graduating.
It’s ultimately the support system from my family and IMM that helped carry me across the finish line and graduate this year at the KZN IMM graduation of 2020.

Where am I today?

Today I look forward to starting a new journey as a marketing coordinator at the new and exciting Umhlanga Arch, while also continuing my side hustle businesses, Move fitness and Nel’turally

What I learned through studying at IMM helped me achieve my KPIs and helped me to focus on the bigger picture by building a strong team to help the company and myself achieve our goals. My degree has added so much value to my life and it is definitely showing in my work.

Background

Near the end of 2015 the company I work for, Fidelity ADT, offered me a full bursary to complete my BCom Management and Marketing degree through IMM. I was elated and couldn’t believe I would finally have the opportunity to complete my studies. I trusted the Lord for this opportunity and was favoured to push for my dream.

As a child, my father taught my sister, and I that the only way to make your dreams a reality was through dedication and hard work. He and my mother tried their best to give us everything they could afford, but could not afford to pay for me to study after finishing high school. I got a job after school, but circumstances never aligned to allow me to study further. My parents always took pride in the achievements my sister and I achieved in our careers and I won’t ever forget how proud my father was when I told him I had the opportunity to enrol to study my degree.
During my first year of study, I received the devastating news that my father was murdered. My world fell apart in an instant that I had never expected. I was so new to the world of studying and with this news, I completely missed submission deadlines as I scrambled to finalise funeral plans, his estate and the shock and grief of all that happened. I was so grateful to IMM who supported me at the time and allowed me to cancel the subject and retake it the following semester. When I started studies in 2016 I was working as a Business Development Manager for Fidelity ADT and in 2017 I started working for the company as the Sales Manager in the company call centre. The content of my studies and all that I learned through IMM empowered me to be a better employee, a team player and a better leader. I was privileged to see and experience the day-to-day practical side of my studies every day which really helped me to better understand and comprehend the theoretical aspects behind my job that I was learning. Subjects like Project management, Business Statistics and Marketing Research were my favourites. These especially helped me in my line of work to gain an advantage in overcoming some of the challenges faced daily.

Where am I today?

What I learned through studying at IMM helped me achieve my KPIs and helped me to focus on the bigger picture by building a strong team to help the company and myself achieve our goals. My degree has added so much value to my life and it is definitely showing in my work. I was soon offered a new portfolio in the call centre and now oversee the sales, technical and client retentions.
On the flip side, studying with a full-time job, and going home to being a mother of two, a wife and a church women’s group leader was tough to say the least. There were many long weekends I remember where I would lock myself in a room and my family would only see me once or twice throughout the day as I studied. It was challenging but worth it. Finally being able to say “I did it” makes me feel more accomplished in a sense. I would never have been able to do all of this without the cheerleaders in my life like my mother, my sister, my parents in law, family, friends and of course my massively supportive husband and children. Trying to study without someone in your corner to help urge you on and motivate you, I think, would definitely make the journey almost impossible.
I now sit with a renewed sense of purpose, anxiously and excitedly looking forward to my graduation day, updating my CV and looking forward to making my family and the company I work for proud. My only disappointment in all of this is knowing that my father’s face won’t be in the crowd smiling and congratulating me on graduation day. What a journey it’s been and if I could do it all over again, I definitely would

So for those who don't think it's possible.... ITS MORE THAN POSSIBLE if you are disciplined and set your mind to it. Thank you IMM!

Background

I matriculated in 2013 with receiving 3 distinctions and an overall average of 76%. I was very excited to keep going in my studies however life throws us obstacles.
In 2014 my dad fell very ill and I had to become the breadwinner in the family which meant..... No money to study.
In 2015, my dad passed away and all my savings were depleted.
I came across IMM in 2016 and thought let me try my best to get a bursary and with lots of prayers I received my very first bursary! And then..... Second year and third year I gracefully received bursaries.
If it weren't for IMM, I would not be here today.... And it has been such a great journey. 

Where am I today?

3 years later, 3 bursaries and a wonderful Cum Laude!
To celebrate, I went overseas last year to work as a manager in a well known restaurant and got to see a few magnificent places. 

I am now even more excited to complete my BPHIL in Marketing Management at IMM. 

So for those who don't think it's possible.... ITS MORE THAN POSSIBLE if you are disciplined and set your mind to it. 

Thank you IMM!

I needed this qualification to show to myself that I am worthy

Background

I got pregnant at a young age and had to give up on my dreams of studying. All the money I had, had to go to my child and surviving. Within a year I was a single mom with no child support coming in and needing to survive.
Somewhere in the back of my head I always wanted to better myself, I always wanted a certificate or something.
I needed this qualification to show to myself that I am worthy. But I could never just get the money to start this journey that I was longing for.

Where am I today?

My son is 12 this year, my graduation for the Higher Certificate in Marketing would have been on the 16th of April 2020 but because of Covid-19 it was postponed.
I don't care about the ceremony or what other people say. I showed myself that I could do it! I am now a married woman, mother and full time employed. I made the sacrifices needed. The worst part for me was realising how much time I had, how much time I wasted on nothing. I was a great example to my son. As I did not just nag him to do his homework, I sat and did mine with him! My husband also started studying. We are taking it one step at a time. My husband works shifts, so his study schedule differs from mine but it works for us and it is something we can share. Something that makes our bond stronger. We are the only ones that understand our circumstances and sacrifices. We are working on a better future for our family.

I am so thankful for IMM and am already going back and fourth about what I could do next!

Background

I finished school in 2009 but could not decide what to study. Instead I went straight into working as an Au Pair, administrator and bar tender (yes 3 jobs!)
Once I had saved up enough money, I embarked on my gap year to be an Au Pair in America. I stayed in New York and looked after 2 wonderful boys.
When I returned, I was too used to all my independence I went straight back to work, thankfully just 1 admin job this time.
Long story short, I finally ended up in a company that pushed their staff to study and that's when I started doing my research and found IMM.
I still remember going in to the Durban office and feeling so welcomed by all the staff, they were all so passionate about the courses they offered.
Being me, I would not settle for anything less than a degree so I chose my course BBA Degree and got started.
Studying part time after being out of school for so long was not easy. There were moments when I thought I would not make it but every pass motivated me to move forward! I finally passed my final exam mid-2019 and the feeling is amazing! Unfortunately, due to COVID19 my graduation ceremony has been postponed indefinitely, but I still celebrated at home – because it is a huge achievement and no one can tell you otherwise :)
I am so thankful for IMM and am already going back and fourth about what I could do next!

Where am I today?

I am the regional manager of KZN for DCB Logistics, a courier company moving freight around the country.
I am apart of the sales team and assist with our digital marketing as well!

My journey has been nothing short of rising to the top. I believe that you are only a success at the moment you perform a successful act. You have to continuously do it in order to stay at the top and climb ladders.

Background

I knew that to make an impact and make my mark in marketing excellence I had to identify an industry that did not pay much attention to marketing. I found myself in the South African education industry. Since I started, my goal has been to implement marketing at its highest level for growth and development for South Africa.

I began coaching my childhood favourite sport, hockey. I excelled in playing for Zimbabwe and provincial school teams in my high school days. After securing a hockey portfolio at Windhoek High School, I accompanied the school’s 1st team boys to their first ever Cape Town Brothers International tournament in 2016.

This trip yielded positive results for me as I managed to secure a bursary and a coaching position at Reddam House Constantia, Cape Town.

Having migrated to the Western Cape in South Africa, I did not stop there. My passion for networking saw me widen my horizon, joining the membership and professional development program of The Marketing Association of South Africa (MASA).

I made the most of my time at Reddam, as I brushed shoulders with the school’s administration staff and hierarchy.
This is where I figured out that there was a gap within marketing a school.
I continued to take advantage of my bursary by furthering my studies in the direction of marketing, enrolling with IMM Graduate School.

With my eagerness and drive to learn, I jumped at the opportunity to reunite with the Reddam House brand again. This time in the fast lane of Gauteng at a newly built Reddam House Helderfontein, located in Fourways.

With a new campus in need of a marketing powerhouse, I knew this was my time to make my mark and a name for myself.

I began to settle in after having been appointed the online and media portfolio for the campus by the head, Colleen Traviss-Lea. I admit that I did not always make the right decisions but learnt on the job and from mistakes I made.

I expressed new and innovative marketing ideas to further establish the campus around the community.

Where am I today?

At this moment, I am also involved in consultancy work. I am the founder of Newcorn Branding, a Marketing Consultancy Aide named after my father’s business ventures.
Newcorn offers new and upcoming companies innovative marketing structures and assists in brand identity.
I find drive and motivation by businesses and I intend to revive the Newcorn brand in its business ventures such as farming, construction and retail at a later stage in my life.

As for now, I am happy and content with where I am. I plan to reach the Chartered Marketer title and one day complete an MBA in Strategic thinking in Business overseas. So fingers crossed.

My journey has been nothing short of rising to the top. I believe that you are only a success at the moment you perform a successful act. You have to continuously do it in order to stay at the top and climb ladders. I am not surprised by how far I have come and the places I have been, I come from a family with politicians, well respected war veterans and pastors to say the least. So Manjengwa is not only a name but a brand.

It often seems impossible until it's done!

Background

My IMM Diploma gave me the confidence to achieve in my career and to go back to University to further my education part-time. These achievements gave me the tools to be able to emigrate to the USA.

Where am I today?

I am a Product Manager for a global automotive parts manufacturer in Illinois, USA