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Academic Research

Academic Research

Centre for Research

Welcome to the IMM Graduate School’s Centre for Research

At the IMM Graduate School, our commitment to transparent and ethical research and innovation is embodied in the ethos of the Centre for Research. At the forefront of our mission is the dedication to providing impactful solutions that address the economic and social needs not only of the Pan-African society but also the global community.

The Centre for Research’s Aims are:

  • Centre of Excellence in Transparent and Ethical Research
    In our pursuits, we stand as a beacon of transparent and ethical research practices. Upholding the highest standards of integrity, we ensure that our research contributes to societal betterment while maintaining utmost transparency in our methodologies and outcomes.
  • Solutions for Pan-African Societal Challenges
    Our focus goes beyond academia, fueled by a passion to provide tangible solutions to the pressing economic and social challenges faced by Pan-African society. Through rigorous research, we strive to offer innovative insights and strategies that make a meaningful impact on community well-being.
  • Cultivating an Institutional Research Culture
    Dedicated to sustainability and growth, the Centre for Research is committed to nurturing a robust institutional research culture. We aspire to inspire and engage scholars, students, and practitioners alike, fostering an environment that encourages curiosity, collaboration, and the pursuit of knowledge.
  • Bridging Industry and Academia
    Recognising the transformative power of collaboration, we actively seek and establish opportunities for meaningful partnerships between industry and academia. By bridging the two, our goal is to create a dynamic ecosystem where cutting-edge research meets real-world challenges, fostering innovation with practical impact.

As we embark on this journey of exploration and discovery, we extend an invitation for you to be part of our community. Join us in the pursuit of knowledge, the cultivation of ethical research practices, and the creation of solutions that transcend boundaries. Together, let us shape a future where research becomes a catalyst for positive change.

Welcome to the Centre for Research – where ideas flourish, innovation thrives, and impact resonates.

Academic REsearch 1

Staff research profiles

Dr Helena van Wyk
Communication, branding and education fields

Dr Helena van Wyk

Dr Cecelia Rosa
 Cognitive Psychology; Neuroscience of Learning

Dr Cecelia Rosa

Dr Ernst van Biljon
Supply Chain Management – Systems, Strategy and Integration

Dr Ernst van Biljon

Mr Aobakwe Ledikwe
SME marketing, branding, relationship marketing, digital marketing and omni-channel retailing

Mr Aobakwe Ledikwe

Ms Sinegugu Ntini
SMMEs, Marketing, Supply Chain Management

Ms Sinegugu Ntini

Claudine
Global marketing, cultural marketing and –communications and consumer behaviour

Claudine Botha

Communication, branding and education fields

Dr Helena van Wyk

As an academic with over 20 years of teaching experience at various public and private institutions, I have developed a keen interest in the communication, branding and education fields. My research interests lie in these fields, with a particular focus on brand and corporate communication. I hold a PhD from UNISA, and the research for my PhD focused on the political brand and social media storytelling. I am passionate about sharing my knowledge and expertise with others, and I am always looking for opportunities to collaborate with like-minded professionals in the field.

Qualifications

Ph.D. in Communication
UNISA, 2021
Master’s in Communication and Media studies
University of Johannesburg, 2012

Areas of Research

Communication, branding and education fields

Professional Experience

Dean: Postgraduate Studies and Research
Serving on the Open Window University Zambia Senate
Programme coordinator: IMM Graduate School MPhil in MArketing programme.
Supervising Postgraduate Students
Editorial Team: The Retail and Marketing Journal (DHET accredited)
IMM Graduate School Centre for Research: Chair

ORCID:https://orcid.org/0000-0001-6164-2099

 Cognitive Psychology; Neuroscience of Learning

Dr Cecelia Rosa

With 35+ years experience in secondary and tertiary education, I am an educationist committed to fostering academic growth and personal development with a strong belief in the transformative power of education.

My research interests include delving into the intricacies of how individuals perceive, process, and retain information, innovative teaching methodologies, particularly in the dynamic landscape of blended/hybrid higher education and understanding the nuanced ways in which students engage with educational content in the higher education environment. A drive to stay at the forefront of educational practices reflects my commitment to preparing students for the challenges of the modern world and aligns with my vision for education that goes beyond traditional metrics to capture the true essence of a student’s capabilities.

Qualifications:

D.Ed. in Educational Psychology
UNISA, 2005
Master’s in Educational Psychology
UNISA,1995
Higher Education Diploma (PG)
UNISA, 1988

 Areas of Research:

 Cognitive Psychology; Neuroscience of Learning

Professional Experience:

Dean: Learning, Teaching and Assessment

ORCID:0009-0005-0010-4330

Supply Chain Management – Systems, Strategy and Integration

Dr Ernst van Biljon

During a period of 17 years spanning from 1990 to 2007, I was a career academic, with 15 years spent at the Port Elizabeth Technikon (PET) and two years at the Nelson Mandela University (NMU). NMU emerged from the merging of PET and the University of Port Elizabeth (UPE). My academic and professional background lies in Logistics, Procurement, and Supply Chain Management. From 2007 to 2024, I was a consultant to international technology businesses assisting them with the commercialisation of technology and development of value chain and supply chain solutions. From 2010 to 2013, I was Director of the Commerce Edge Academy and developed the first supply chain management programme for three Polytechnics in Mozambique.

Qualifications:

D Com in Business Management (1999) specialising in Supply Chain Management,
University of Port Elizabeth, 1999
M Com in Business Management,
University of Port Elizabeth, 1993 (1993), University of Port Elizabeth.
B Com (1985) and B Com (Hons) (1986), University of Port Elizabeth

Areas of Research:

Automotive logistics
Supply chain integration
Lean supply chain management
World-class manufacturing and strategic supply

Professional Experience:

Current Position: Head Lecturer and Programme Coordinator in SCM – M Com
Previously:
Professor of Logistics Management and Executive Dean (Campus Principal: George) at Nelson Mandela University (1991 – 2007).
Member of Executive Research Committee. Member of University’s Executive Committee.
SCM and Tech Business Commercialisation Consultant in private sector (2007 – present).

Research profile:

15 Publications in national and international scientific, peer-reviewed and accredited journals.
5 Specialised research reports.
Peer-reviewer for 2 international accredited journals.
16 papers at national and international business conferences.
3 External examiner assessments for Masters studies.
9 Supervision of Masters studies.
2 Supervision of Doctorate studies.
1 Book on Purchasing and Supply Management (multiple editions).
2 Books on Supply Chain Management (multiple editions).

SME marketing, branding, relationship marketing, digital marketing and omni-channel retailing

Mr Aobakwe Ledikwe

I am an academic and researcher who specialises in strategic marketing and branding. My PhD (in progress) is aimed at developing and validating a conceptual model that unearths the determinants of actual omni-channel continued usage within a South African banking environment. My research interests lie in SME marketing, branding, relationship marketing, digital marketing and omni-channel retailing. I have published numerous articles in accredited journals and presented my work across local and international conferences. I am passionate about collaborating with researchers and industry professionals in research projects that can contribute to the design and implementation of impactful marketing strategies.

Qualifications:

Ph.D. in Marketing Management
University of Johannesburg (in progress)
Master’s in Marketing Management
University of Johannesburg, 2018

 Areas of Research:

 SME marketing, branding, relationship marketing, digital marketing and omni-channel retailing

Professional Experience:

Head Lecturer: Parktown Campus
Programme coordinator: Postgraduate Diploma in Marketing
Centre for Research: Research Coordinator
Supervising Postgraduate Students
Reviewer for multiple conferences and journal articles
Published numerous work in international Scopus-Indexed journals and other DHET accredited journals

ORCID:https://orcid.org/0000-0002-8977-0102

SMMEs, Marketing, Supply Chain Management

Ms Sinegugu Ntini

My research interests have evolved to focus on small- and medium-sized enterprises (SMMEs) growth strategies, particularly in the context of marketing and supply chain management. My current PhD research delves into the intricacies of SMMEs growth strategies, exploring the best marketing and supply chain strategies that contribute to their success. This passion for SMMEs growth strategies stems from my desire to understand how businesses can thrive in today’s dynamic market landscape. By collaborating with like-minded professionals and continuously learning about the latest trends and best practices, I aim to contribute to the development of effective growth strategies for SMMEs, ultimately fostering their growth and sustainability.

Qualifications:

Ph.D. in Business Management
Wits University (in progress)
Master’s in Supply Chain Management
UKZN, 2016

Areas of Research:

SMMEs, Marketing, Supply Chain Management

Professional Experience:

Head Lecturer: Parktown Campus
Programme coordinator: Higher Certificate in Supply Chain Management and Higher Certificate in Project Management

Global marketing, cultural marketing and –communications and consumer behaviour

Claudine Botha

Being in industry for most of my working life,  after approximately 12 years in the financial services sector and a four year family stint in Nigeria, the academic and lecturing sphere has introduced me to the new challenges in the marketing environment, not only locally but globally.  This has sparked a particular interest in global business and – marketing as well as cultural marketing and – communications. I am keen on learning from experienced researchers and as such are looking for opportunities to collaborate with researchers sharing similar interests to mine. 

Qualifications:

MBA
University of the Witwatersrand,2002
BCom Hons (Marketing): 
Rand Afrikaans University/ University of Johannesburg,1995

Areas of Research:

Global marketing, cultural marketing and – communications and consumer behaviour

Professional Experience:

Current:  Programme Coordinator:  BPhil Hons in Marketing Management
Previous:  Fulfilled various roles in marketing and communications, mainly in the Financial Services Sector.

Research Newsletter

Centre for Research Dispatch: March/April 2024

Welcome to the Centre for Research’s first Dispatch for 2024 This issue brings you all the latest IMM Graduate School’s Centre for Research and other industry-related news, including an overview of academic events attended or contributed to by the IMM Graduate School staff and faculty. This issue also has updates on upcoming conference opportunities for [...]

Centre For Research Dispatch – September_October 2023

Welcome A warm welcome to the Centre for Research’s second Dispatch.  As mentioned in the previous edition, this newsletter will be issued bi-monthly. The purpose is to update staff and students on the Centre for Research’s activities in the research space, provide information on upcoming conferences (where research papers can be presented), and share insights [...]

Research Ethics and Integrity

Embracing the significance of transparent and ethical research is a fundamental tenet at the IMM Graduate School. Whether you’re an experienced researcher or a passionate student initiating your first project, our Research Ethics Committee stands as a guardian, ensuring the unwavering integrity of research practices. We guarantee that your research not only aligns with regulatory requirements but also makes a positive contribution to society.

Our Research Ethics page will uncover a wealth of resources, guidelines, and application procedures. Join us on the journey of knowledge with integrity, where ethical research is not merely a requirement but an integral cornerstone of our academic excellence.

Research Conferences

Call for Papers: Empowerment through Knowledge

Join the 2024 Midlands State University (MSU) – IMM Graduate School International Research Conference. Explore “Reimagining innovative solutions for economic development” amid global challenges, emphasizing the urgency of resilient strategies. The conference will be held at Midlands State University Main Campus, Gweru, Zimbabwe.

Foster collaboration among researchers, academics, and practitioners to address economic, social, and environmental challenges across diverse themes:

MSU logo

Doing Business in a Digital Age

Doing Business in a Digital Age

  1. Subtheme 1: The nexus of forces in IT driving e-commerce
  2. Subtheme 2: The Internet of Things
  3. Subtheme 3: Web 2.0 in business
  4. Subtheme 4: Disruptive innovations as a source of competitive advantage

Unleashing Business Potential through Marketing

Unleashing Business Potential through Marketing

  1. Subtheme 1: Marketing development in the virtual front
  2. Subtheme 2: Marketing innovations and business resilience
  3. Subtheme 3: The savvy consumer in the 21st century
  4. Subtheme 4: Marketing innovations and business resilience and sustainability

Business and Energy Economics

Business and Energy Economics

  1. Subtheme 1: Sustainable and responsible marketing management
  2. Subtheme 2: Energy economics in Southern Africa

Leadership and Heritages

Leadership and Heritages

  1. Subtheme 1: Knowledge management, challenges, and opportunities in the borderless world
  2. Subtheme 2: Reopening the mind of the strategist

Submit your abstracts by April 5 2024 and full competitive papers by May 29 2024 to be part of this transformative event.

Your research has the potential to drive real change in global economics. Don’t miss this opportunity to shape the conversation on sustainable development. Submit your research paper now and be part of our transformative event!

Research Outputs

Mr. Aobakwe Ledikwe, a member of the Marketing Faculty at the IMM Graduate School, made a valuable contribution by authoring a chapter in the esteemed textbook “Brand Management: A Southern African Perspective.”

Description:
In today’s fiercely competitive business environment, a brand transcends being merely a product or logo; when effectively managed, it can serve as the cornerstone of an organisation’s success. South Africa, with its rich tapestry of languages, cultures, and identities, offers brand managers a unique array of opportunities and challenges. However, while numerous international textbooks on branding exist, many tend to focus on American or European contexts, often overlooking the distinct nuances of the South African market.

“Brand Management” aims to bridge this gap by offering a comprehensive exploration of the complexities involved in establishing, nurturing, and perpetuating brands within the dynamic South African landscape. This resource is the culmination of extensive research and collaboration with academics from various South African institutions, tailored to equip individuals with the knowledge and tools essential for effective brand management.

Each chapter of “Brand Management” integrates practical examples to elucidate theoretical concepts, accompanied by pertinent case studies to further illustrate key principles.

Brand Management Second edition

Postgraduate Studies

Postgraduate studies

Honours students
For those pursuing a BPhil Honours in Marketing Management or a BCom Honours in Supply Chain Management, a captivating research project awaits you. Each semester unfolds with exciting themes in the marketing or supply chain field, providing the canvas for your exploration. While there’s no mandate for article preparation in your submissions, the prospect beckons for collaborative efforts between students and supervisors to co-author articles worthy of academic publication.

Master’s students
Embark on the enriching journey of the IMM Graduate School’s Master’s programme in marketings. Here, the canvas is yours to craft a full dissertation, delving into a research topic close to your heart. As an integral part of your Master’s qualification, we encourage you to give life to a publishable article, showcasing the depth of your research. Additionally, consider the exciting possibility of presenting your findings at conferences, where your insights can resonate beyond the academic realm.
Let the pursuit of knowledge be as fulfilling as it is rewarding!

Publications:
Obvious Tine, Dr M Humbani. Management of mobile online customer reviews to enhance customer satisfaction in the higher education sector. Retail Marketing Review 19(2):54-69. Link: https://retailandmarketingreview.co.za/management-of-mobile-online-customer-reviews-to-enhance-customer-satisfaction-in-the-higher-education-sector/

Conference papers:
Nhari, J and Carmichael, T. 2023. Utilising dynamic capabilities to develop a competitive advantage in the Zimbabwean pharmaceutical sector under hyperinflation. Conference processing of the International Business Conference (IBC) pages 3439 – 3452. Link: IBC 2023 Proceedings Final.pdf

Research Publications

The Retail Marketing and Review Journal

Welcome to the Retail and Marketing Review journal. This journal serves as a global and interdisciplinary platform dedicated to the exchange of insightful and original research, fostering meaningful discourse in the dynamic realms of marketing and retailing.

Distinguished by its commitment to excellence, the DHET accredited (ISSN: 2708-3209)  journal undergoes a rigorous double-blind peer-review process. It proudly publishes groundbreaking research spanning various business domains and related disciplines, making it a valuable resource for academia and industry professionals alike. The Journal is released bi-annually in June/July and November/December, exclusively in online versions.

Topics within the journal’s scope include but are not limited to social responsibility issues, accounting practices, human resource implications, marketing strategies, advertising dynamics, branding essentials, retail strategies, return on investment analysis, the impact of natural disasters, and considerations related to training and education.

The Retail and Marketing Review is the brainchild of the Department of Marketing Management at the University of South Africa (Unisa), in collaboration with the IMM Graduate School. Join us in exploring the forefront of business knowledge and contributing to the vibrant discourse within this scholarly community.

Link: https://retailandmarketingreview.co.za/

Internationalisation and Africanisation

The commitment to Internationalisation and Africanisation at the IMM Graduate School actively fosters a vibrant exchange of knowledge. We provide students and research associates with enriching opportunities to immerse themselves in diverse global perspectives, emphasising Africa and its unique challenges. Our aim is to not only broaden horizons but also instill a global mindset within our academic community. Through our academic programmes, research initiatives, institutional collaborations, events, and community engagement, we empower our students with a profound understanding of both African and global challenges and opportunities.

Embark on a journey of discovery with us, where academic excellence seamlessly intertwines with a celebration of Africa’s rich tapestry and a dedication to global citizenship. At the IMM Graduate School, we believe that education knows no boundaries, and we invite you to be a part of this inspiring journey.