Other Supporting Resources
Other supporting resources
The IMM Graduate School has information centres at the Student Support Centres (SSC’s) with textbooks, online resources and additional materials to help you with your assignments when you need to reference additional sources. These centres also provide free internet access to students.
Faculty members and tutors are on hand to guide and offer advice telephonically, on email or via one-on-one appointments.
These sessions are scheduled each semester before the assignment due dates, and towards the end of each semester before exams. The tutorials focus on problems or difficult areas as identified by students, and review work prior to the assessments.
The Journal of Strategic Marketing
The Journal of Strategic Marketing is the official publication of the Institute of Marketing Management, keeping you up to date with local and international marketing trends and marketing news. The magazine is available electronically on eLearn, and offers case studies and well-documented examples of marketing-in-practice that may be used to substantiate your your theoretical knowledge in your assignments.