age of accountability

Some of the most important expenses a business can have relates to the marketing and advertising of its products or services. While a business must be able to market its product, it must also be able to manage the related costs.  This is the foundation of the relationship between Marketing and Finance. With the marketing industry growing more complex, specialised financial experts are needed to help marketing organisations gain spending visibility, manage costs and budgets while still providing value. Those on both sides of the table are witnessing a shift and are pulling together to deliver a…