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The Impact of Industry 4.0 on Supply Chain Operations

Industry 4.0, which includes the integration of advanced technologies such as automation, the IoT, and artificial intelligence, is impacting supply chain operations in many ways. The benefits of moving to a completely automated, digital, and networked supply chain are enormous, even if it will take a lot of work and time. Supply chain optimisation can help businesses achieve the next level of operational excellence and experience significant cost savings. Here, we go through how supply chain operations are made more effective by digitisation: What is Industry 4.0? The fourth industrial revolution, alternatively known as Industry 4.0, has begun. This…

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Influencer marketing

Influencer marketing involves partnering with individuals who have a large following on social media platforms to promote a brand or product. This strategy has become increasingly popular in recent years, as it allows businesses to reach new audiences and tap into the credibility and trust that influencers have built with their followers. Let’s find out more. What is influencer marketing? Influencers can be anyone and can be found anywhere. Their substantial online and social media followings are what give them influence. A brand works with an online influencer to promote one of its goods or services through influencer marketing.

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Digital Transformation in Supply Chain Operations

Digital technologies are rapidly transforming the way that businesses operate, including supply chain management. Digital transformation’s gradual emergence and the ongoing development of several work process technologies have given rise to new aspects. The emergence of the Internet of Things (IoT) and other connected devices has profoundly affected the operational efficiency of the supply chain. Finance, sourcing, and warehousing are just a few of the areas of supply chain operations where the expansion of digital transformation is evident. What is digital transformation? The integration of digital technology across all functions of an organisation is known as “digital transformation,” and…

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Data-driven marketing

With the increasing amount of data available, businesses are using data to inform their marketing strategies and make better decisions. This includes using data analytics to track customer behaviour, website traffic, and social media engagement, as well as using artificial intelligence and machine learning to automate and optimise marketing campaigns. A marketing degree would provide students with the skills needed to analyse and interpret data, as well as use technology to implement data-driven marketing strategies. What is data-driven marketing? The strategy of optimising brand messaging based on customer information is known as data-driven marketing. Data-driven marketers use consumer information…

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What is the future of marketing graduates?

Marketing is a broad career category, and the role of a marketing manager or professional varies greatly depending on the company and industry in which they work. Ask any marketing manager or professional what they do at work, and they’ll give you different answers. Marketing is no longer a one-size-fits-all job, and its role is constantly changing with the advent of new technologies. Undoubtedly, technology has dramatically impacted the marketing landscape and forever changed how marketers work. Now, marketing teams have to respond faster because the industry is so fast-paced. Many marketing graduates aspire to be managers one day, and…

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The importance of marketing in the 21st century

Marketing is an important part of doing business. The majority of businesses cannot survive without marketing efforts. Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that value customers, clients, partners, and society at large. In the 21st century, digital marketing has become the main and most important form of marketing. Let’s find out more about the importance of marketing in the 21st century. Marketing in the 21st century Today, marketing has become a combination of traditional and digital channels that brands and businesses use to promote their products…

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Marketing during a crisis – How brands should determine whether to pause a campaign

When the world grapples with the aftermath of a natural disaster, a domestic terrorist attack, or a global pandemic, brands may need to “pause” their marketing efforts. Read the room properly so as not to appear selfish, tone-deaf, or opportunistic. It’s beautiful when they nail it. If they don’t, the results can be dire. Brands need to determine how they would market, or if they should continue their marketing efforts, during a crisis. Brands should pause their campaigns during: Natural disasters. Pausing a campaign after a natural disaster is common, but brands can also pause in anticipation of dangerous…

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Emerging supply chain jobs for the future

Supply chains around the globe are recovering after the major disruptions that the COVID-19 pandemic has caused. With this recovery comes evolution and new processes that aim to improve and fix issues within global supply chains. Because of this, businesses in the supply chain will need professionals with new skills to fill out new roles and create new organisational structures. Supply chain professionals will be exposed to new opportunities and new professional ventures. Here are the emerging supply chain jobs for the future: 1. Data-driven planner Currently, the supply chain has supply planners who are very important members of…

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Manufacturers need to rethink supply chain visibility

The COVID-19 pandemic brought about major, unprecedented supply chain disruptions. This has led to many manufacturers finding short-term solutions to fixing the disruptions. This entails planning for longer lead times or filling up their supplies. One of the major issues has become a lack of visibility regarding their suppliers’ operations. With the supply chain crisis calming down, manufacturers may want to return to old ways, but this would be a mistake. If there’s one thing we’ve learned over the past few years it is that global markets are changing fast and more disruption is likely. The good news is that…

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Mass Marketing has its pros and cons but can it keep up in a digital world?

Gone are the days when brands became household icons overnight, and now, marketers are looking for new ways to connect with potential customers. Over the years, consumers have developed entirely new and more sophisticated shopping habits. Mass marketing peaked ten years ago when advertising opportunities were limited to targeted and differentiated marketing. Times have changed. Digital marketing has made old marketing techniques ineffective, forcing brands to rethink how they engage with consumers.   What is mass marketing? Mass marketing targets as many potential customers as possible, ignoring niches, needs, and demographics. This kind of campaign focuses on higher sales…

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