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Distance Education Rises to the Occasion

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Distance Learning, the Keeper of Higher Education during a World Wide Pandemic

The challenges facing institutions of Higher Learning in the present climate have left many with no option but to turn to online learning to avoid disruptions to learning and teaching programmes across the globe.  Fortunately the IMM Graduate School has not been caught off guard nor has been left scrambling to keep Learning and Teaching going.  For the most part it is business as usual.

Having spent the past several years, implementing cutting edge online learning principles, saw minimal disruption in our learning environment designed and built to encourage optimal student engagement for critical thinking and problem solving.  Embracing what technology has to offer education, has been used to prepare students for the Fourth Industrial Revolution work space and to provide opportunities for students who would otherwise not have the opportunity to study.

During the past number of years various aspects impacting learning and teaching in the online environment have been considered, monitored and reviewed.  Fine tuning the online learning and teaching environment is an ongoing process requiring time and  monitoring the responses of all role players to the digital learning and teaching environment and what works best for distance students to ensure that they achieve their aspirations.

Institutions of Higher Learning, Industry and the student population, need to reflect on their own attitudes to learning and teaching in the digital space.  An attitude of learning and teaching as a ‘watered down’ version of ‘real’ education couldn’t be further from the truth and such attitudes have the potential to compromise quality.

Digital learning and teaching comes with many added advantages as well as some challenges and provide a valuable alternative in the face of significant and unexpected new challenges in higher education.  These challenges are bound to recur albeit in various forms as society marches on.   Institutions, students and teaching staff will be forced to become familiar with the digital education space sooner rather than later.  Just as with every other industry in 2020, education can never go back to what it was just a few short weeks ago.

For students who are not used to the distance environment, social distance could be a challenge which hampers their progress during their studies.  Distance institutions are acutely aware of this obstacle to students and any distance institution worth their salt will build mechanisms into their courses to reduce the sense of distance and isolation and to create a sense of community among students who are geographically far removed from each other.  For those students at residential universities catapulted into the digital distance education space during extraordinary times, the sense of distance and isolation may be more acute.

It is not only a matter of designing a course, uploading the ‘paper version’ onto a learner management system and continuing with learning and teaching activities as would be the case in a contact environment.  The point to consider, is how technology can best facilitate and enhance quality learning and teaching, whether in a distance learning environment or a contact learning environment.

There are a number of important points of consideration in digital learning and teaching.

How is the rapport between lecturer or tutor and student initiated and maintained?  In a distance learning environment, there is not the luxury of sitting in a group, discussing challenges. Several mechanisms to create a sense of community need to be built into an online course, especially if students have little experience of online learning and teaching and are geographically far removed from each other.  Creating an online social presence of the lecturer goes a long way to making students feel more secure.

Many are turning to webinars as an alternative to the contact class.  But to be considered is, how does one adapt learning and teaching in webinars to ensure that students are meaningfully engaged with their study material and their teachers?  In the classroom, teaching staff tend to use lecturing as the method of teaching.  Transfer of those skills into an online environment reduces the effectiveness of learning significantly.

What digital teaching skills do teaching staff have to learn in a hurry in order to ensure that students are continually exposed to higher order thinking?  How does one handle synchronized and asynchronous digital teaching for higher order thinking among students?

How will study material need to be adapted to make sure students are fully engaged in the absence of a regular contact class?   Is learning material designed to encourage active learning?  Technology provides diverse opportunities to design learning resources which are almost 3D in nature.  It makes providing opportunities for authentic learning, so much easier.

The digital space has opened up a whole world of opportunity for authentic real world learning and teaching, with the potential to produce 4th Industrial Revolution work ready graduates whether the world is in crisis or not.  The IMM Graduate School has embraced these opportunities, which has stood the institution in good stead during these unexpected, unpredictable times in Education.

What’s Your Company’s Emergency Remote-Work Plan?

What’s Your Company’s Emergency Remote-Work Plan
Photo by Thought Catalog on Unsplash

This week, the coronavirus (or Covid-19) took a more serious turn in the U.S. with warnings that it could very well impact how, when, and where we work:

“Disruption to everyday life may be severe,” Dr. Nancy Messonnier, director of the CDC’s National Center for Immunization and Respiratory Diseases, cautioned at a news conference Tuesday. “Schools could be closed, mass public gatherings suspended, and businesses forced to have employees work remotely.”

The global spread of the virus may be a moment that reveals whether employers are ready to respond rapidly to unexpected workplace changes. Business travel could decrease or come to a full stop. More employees may need to work outside of local “business hours” and use video conferencing to operate across time zones. And, if it gets bad enough, many could indeed be asked, or request, to work remotely.

Are organizations ready? Chances are probably not. But even for those open to rethinking how the work would get done, are they ready for the inevitable post-crisis question: “Why don’t we do this all the time?”

How do you prepare your organization to not only flexibly respond to this potential disruption, but also to use it as an opportunity to reimagine work broadly? Here are five steps to get started:

  1. Acknowledge the possibility that all or part of your workforce may need to work remotely.

Hoping and praying it doesn’t happen, or simply ignoring it, is not a strategy. Neither is handing everyone a laptop and saying “Go work someplace else” on the day they expand wide-scale quarantines. Plan as if the only way to remain operational will be for as many employees as possible to work remotely. Gather a cross-functional team together now that includes business-line leaders, IT, HR, communications, and facilities to start to plan for different scenarios and optimize execution, should circumstances require a rapid response.

  1. Map out jobs and tasks that could be affected.

Note which roles and duties: 1) Can be done, even partially, without a physical presence in the workplace, 2) Cannot be done, even somewhat, outside of the physical office, and 3) Not sure.

Challenge any potentially inaccurate default assumptions about specific jobs you may have thought couldn’t be done remotely. And for those in the “not sure” column, be willing to experiment. For example, for years, I’ve been told, “Administrative assistants can’t work flexibly.” And, for years, I’ve worked with teams of administrative assistants to prove that is not true. Yes, certain tasks they complete require physical presence, but those can be planned for. The majority of their tasks can happen effectively outside of the traditional model of work and benefit the business.

  1. Audit available IT hardware and software, and close any gaps in access and adoption. 

Assess the comfort level with specific applications, such as video conferencing and other collaboration/communication platforms. Where you find gaps, provide training and opportunities for practice before people need to use them. Real-time mastery is not optimal and is inefficient. Identify devices owned by the organization that people could use and clarify acceptable “bring your own” phone and laptop options. Determine if there are any data-security issues to consider and how best to address them beforehand.

  1. Set up a communications protocol in advance.

This communications plan needs to outline: how to reach everybody (e.g., all contact information in one place, primary communication channels clarified — email, IM, Slack, etc.); how employees are expected to respond to customers; and how and when teams will coordinate and meet.  

  1. Identify ways to measure performance that could inform broader change.

After the flexible response period is over, this data will allow you to reflect on what worked, what didn’t, and why. The data will also prepare you in advance to answer the inevitable question once the crisis has passed, “Why don’t we do this all the time?” Depending upon the outcomes, you may decide to continue certain aspects of the flexible response permanently. For example, perhaps you cut business travel by 25% and substitute video conferencing. You determine afterward that about 80% of those meetings were equally as effective virtually. Therefore, a 20% decrease in business travel will continue, but this time as part of the organization’s sustainability strategy to cut carbon emissions.

Global health emergencies, like Covid-19, are scary, disruptive, and confusing for everyone. And if you plan and nothing happens? Then, at minimum, you have an organized, flexible work disaster response ready the next time there’s a challenge to operational continuity, which chances are, there will be.

Article as posted in Harvard Business Review

Yost.C (2020) What’s Your Company’s Emergency Remote-Work Plan <https://hbr.org/2020/02/whats-your-companys-emergency-remote-work-plan?ab=hero-main-text>.  [Accessed 03 March 2020].

The Gig Economy Is the Future – Here’s how You Can Become Part of It

The Gig Economy web

Estimated Reading time – 7 Minutes

If the term ‘Gig Economy’ makes you scratch your head in confusion, it really shouldn’t. The slang term “gig” has been used for over 100 years to refer to once-off entertainment performances, but its meaning has taken a different direction over time.

After reading this blog post, you’ll know exactly what the gig economy is, how it works, where to find gigs, and what you’ll need to thrive in the industry.

What It Is and How It Works

Let’s start by discussing what the term means today.

You’ve heard someone refer to a music performance as a gig, right? Well, in this case, we’re not referring to an open mic night at a local establishment. In this instance, the gig economy is a job market dominated by independent workers.

It provides job seekers with short-term, on-demand work opportunities rather than adhering to the traditional nine-to-five employment model.

In a gig economy, businesses save money by not having to train workers and rent office space. Instead, they opt to approach experts who work remotely to complete specific tasks at more affordable rates.

From the worker’s perspective, a gig economy offers an improved work-life balance that would otherwise not be possible with a traditional 9-5 job. Gig workers also have the luxury of only choosing jobs that interest them personally, instead of receiving an assigned workload each month.

The concept of the gig economy ultimately consists of three components: independent workers who are paid per task or project, consumers who require a particular service, and the companies that act as a middle-man by creating a connection between workers and customers.

We know what you’re thinking – this sound exactly like freelancing. You’re right, but freelancing isn’t the only type of gig work available. Consultants, independent contractors, seasonal workers, on-call workers, and temp contract workers also fall within this category.

According to Business 2 Community, by the year 2021, gig workers will outnumber traditional employees.

Finding The Ideal Gig

In a gig economy, workers use specialised apps and websites to find job opportunities. Sure, Gumtree advertises freelance job opportunities but if you’re looking for industry-specific work, these are six of the best websites to use.


The Pros and Cons of The Gig Economy 

The Pros 

  • You can choose how many hours you would like to work, as well as the ideal environment. Flexible hours without the restriction of four office walls. Sounds great, doesn’t it?
  • Instead of following the same routine every day, you can decide which jobs you want to do.
  • You decide how much you’ll get paid. Gig workers are often able to decide their own hourly rates. Note that, rates are often determined by the worker’s level of education and experience.
  • You will also be open to multiple job opportunities. More work equals more money.
  • You will be able to claim a portion of your rent, electricity, and all work-related expenses from tax

The Cons 

  • Unfortunately, very few gig economy positions offer benefits such as medical aid and a retirement fund.
  • You’ll have to file your own taxes.
  • You will likely be alone most of the time, so having little to no social interactions throughout the day might become a problem.

Choosing the Best Gig

Before you update your CV, you’ll need to find the best opportunities. Here’s how you can find the perfect gig.

  1. Spend some time creating a list of all your skills, but also consider what kind of work you would like to do.
  1. Consider your schedule. If quitting your full-time job isn’t an option, or if you have important personal duties – you might not have a lot of time for some types of gig work. Choose gigs that allow you to choose how many hours you would like to work.
  1. Learn some new skills. As we’ve mentioned, the more skills you have, the more you can charge for your services.
  1. And lastly, keep an eye out for scammers. Unfortunately, job sites are a perfect breeding ground for scammers. Do some research to find out whether the company is real and reputable before you submit your CV.

The Bottom Line –

A growing amount of people are moving away from traditional employment in favour of “becoming their own boss”.

If you would like to become part of the gig economy, enrol in one of our exciting Online short courses and add marketable skills from the IMM Graduate School to your CV.

Sunday Ted Talk – The human skills we need in an unpredictable world

Writer and entrepreneur, Margaret Heffernan says that the more reliant on technology we become, the less prepared we’ll be when faced with unexpected problems that may cross our paths. Heffernan says that we determine our own future and explains why mankind needs to become less dependent on technology to solve our problems and focus on improving our ‘human skills’ instead. Watch this thought-provoking TED Talk here:

2020 – It’s the Year Of The Remote Worker

The Remote worker web

Estimated Reading Time – 4 Minutes

We’ve always believed that robots will take over our jobs one day. That might still become a reality, but something else is happening in the meantime. Increased amounts of employees are distancing themselves from their typical 9 to 5 jobs in favour of working remotely.

There appears to be this idea that working from home is all sunshine and roses – a luxury reserved for company executives and freelancers. You wake up whenever you like, finish the household tasks, then sit down with a cup of coffee for a few hours to do some work. It’s a dream come true, right?

As convenient as it may seem, it’s not for everyone. If you’re interested in working remotely, keep reading to find out what you’ll need in terms of skills, which industries are suitable, and the benefits and pitfalls of working from home.


Getting a Foot in The Door

As we’ve mentioned, working remotely isn’t everyone’s cup of tea. But if you can do these five things, remote work might be something to consider.

Manage your time – remember that you won’t have anyone looking over your shoulder at home to make sure you complete all your tasks, so it’s easy to lose track of time. There are plenty of tools and tactics available online to help you do just that and more. Although, if you find it difficult work without supervision, remote work probably isn’t for you. 

Communicate effectively – remote workers don’t have the luxury of walking over to a colleague’s desk to ask for help. Communication is mostly (if not entirely) digital, so having strong communication skills is a must.

Be tech savvy – again, it’s all digital, so you’ll need to be up to date on all the helpful tools available as well as how to use them. Technical proficiency is mandatory.

Teamwork makes the dream work – even though communication won’t be face-to-face, it’s important to communicate with fellow team members on a regular basis, especially while working on projects together. You won’t be able to walk to their desk to discuss a problem so, to avoid confusion, a steady stream of communication is needed.

Be balanced – it’s easy to get carried away and either work too much or too little. Set a limit to how many hours you want to work per day and stick to it. No more and no less.

What’s Good and What’s Bad About It?

Depending on who you ask, the advantages of working from home (or anywhere else except the office) surpasses the disadvantages, but we’ll let you decide for yourself.

What’s good about it –

  • When you work remotely, you can schedule work responsibilities around personal duties and vice versa. This ensures a better home/work balance.
  • Assuming you’ll work from home, you can save time by not having to commute to the office.
  • You’ll save money. Aside from not having to pay for transport, working remotely means you won’t need to buy lunch at the local cafe every day. Instead, you have lunch at home.
  • You can take breaks whenever you want. This ties in with the previous point. Instead of waiting for lunch time as you would in an office setting, you have the option to take breaks whenever you want – within reason.
  • Working from home doesn’t only benefit employees though. According to The Conversation, by increasing a company’s number of remote workers, traffic congestion during peak hours may soon be a thing of the past.
  • Expenses will be lowered by not having to rent an office and having to pay for water and electricity at the end of each month.

What’s bad about it –

  • Despite its numerous benefits, remote work doesn’t come without its challenges.
  • First of all, it’s all about self-discipline. In order for remote workers to be successful, it’s important to stay focused and productive despite distractions at home.
  • Time management can become an issue, especially if there are too many distractions at home.
  • Loneliness might become an issue, especially if you work from home. If this is the case, it’s best to visit the local coffee shop or internet café to get some work done.

Use these five tools to save time and boost productivity.

Twist: a communications app aimed at creating a more organised and productive workspace. This helps teams to stay on topic.

Dropbox: a storage app that allows remote workers from any location to upload and share files.

Zoom: video chatting software that allows for global face-to-face communication.

TransferWise: An easy way to transfer money abroad.

Todoist: Keeps track of any progress made with tasks and projects.

The Bottom Line

Remote working is becoming increasingly popular because its convenient, affordable, and if done right, can be very effective.

The discipline and skills required to complete a distance learning qualification will set a great foundation for someone aspiring to work from home.  Also, the greater your skillset the more likely you are to be in a position to work remotely. Two good reasons to sign up for one of the IMM Graduate School’s fully accredited and internationally recognised programmes. Applications for 2020 are still open!  https://imm.ac.za/online-application/

Sunday Ted Talk – A guide to collaborative leadership

In Lorna Davis’ insightful TED Talk, she explains how our idolisation of heroes is holding us back from solving big problems and why we as a civilization need to rely on each other to make real changes in our society. Davis also gives us real-world examples of the heroes that already walk amongst us.

Green Logistics – It’s the Same Idea, Just A Cleaner Method

Green Logistics web

Estimated Reading Time – 3.5 Minutes

It’s time to face the truth – if we don’t take better care of our planet, it won’t take care of us for much longer. Global warming is no longer ‘the next generation’s problem’ – it’s happening now, and we need to stop it before it’s too late.

Logistics has been one of the biggest waste-producing industry out there. According to a report, the transport industry is on the list of top 5 sectors that produce the most human-induced pollution. Overall, the road transport sector produces an estimated 72 percent of the logistics industry’s carbon dioxide emissions.

The Industry Is Changing – Here’s How

Today the main objective of Logistics remains the same – to move things from point A to point B. But the intent is to do it better, in regard to emissions, carbon footprint etc. This move toward a greener way of transport is known as Green Logistics or Eco Logistics.

How the logistics industry can become eco-friendly:

  • Use environmentally friendly packaging materials that can be returned and reused. This will not only save the company money but will also reduce the amount of discarded packaging waste. A good example would be to use wooden pallets that can be returned and reused multiple times.
  • Aim to fit more into one box by arranging items in a particular way.
  • Instead of driving long distances to deliver small loads, wait until there is a considerable number of items to avoid wasting fuel.
  • Before setting off to deliver goods, determine the best (and fastest) route to each destination.
  • Make use of reverse logistics, the practice of refurbishing, recycling, and ultimately reselling returned products.
  • Choose the best transportation method. Believe it or not, air transportation causes the most environmental damage. The best options are rail and road transportation.

Tip: To make road travel even more eco-friendly, ensure that delivery vehicles are always clean. This increases fuel efficiency.

Why It’s A Great Idea to Go Green

If you’re still not convinced as to why eco-logistics is the best option, here are just a few of the benefits that businesses can enjoy.

  • Businesses that showcase their dedication to environmental preservation will not only see an increase in customer satisfaction and revenue but will also enjoy a competitive advantage.
  • Businesses will save money by eliminating the use of packaging material and reducing supply chain costs.
  • There will be more job opportunities due to an increase in the logistics process.
  • And finally, employees will be more productive knowing that they are doing their part to help save the environment.


These three brands are among a multitude of others that have already started going green –

“We utilize our expertise to make your logistics greener and more sustainable – giving you an edge over the competition. We can also help you find ways to apply circular-economy principles to eradicate waste and retain more of the value that goes into your products.” – DHL South Africa

Sustainability at Nike is more than a single-product principle. It’s an ethos we are embedding and scaling across our company and infusing into every brand, every category and every product from start to finish. In doing so, we are creating a culture of sustainability across the company.” – Nike

“Our products, services, processes and facilities are planned and operated to incorporate objectives and targets and are periodically reviewed to minimize to the extent practical the creation of waste, pollution and any adverse impact on employee health or the environment. Protection of health and the environment is a Company-wide responsibility of employees at all levels” – Ford

If you would like to help save our planet, become part of the exciting and ever-expanding supply chain industry with a fully accredited BCom in International Supply Chain Management from IMM graduate school. Don’t miss out! Applications for 2020 are still open! Enrol today:  https://imm.ac.za/online-application/

Sunday Ted Talk – Why gender-based marketing is bad for business

As effective as this marketing tactic is, Gaby Barrios explains why gender-based marketing is bad for business and consumers. Barrios explains that not only does it create gender stereotypes, but it doesn’t drive nearly as much business as we might think.  In this TED Talk, Barrios shows businesses how they can find better ways to reach customers and grow their brands. Watch her:

New degree for a new world: IMM Graduate School launches vital Bachelor of Commerce degree in International Supply Chain Management

New degree for a new world web

In today’s ever-changing world, built on technology, e-commerce and global trade, supply chain management is increasingly becoming a pivotal personal competence, and a key competitive advantage for many businesses. This trend is manifesting in a worldwide shortage of supply chain management (SCM) skills and, in particular, a critical skills shortage in Sub-Saharan Africa. Hence the need for comprehensive and relevant SCM education and training.

The IMM Graduate School is answering this challenge with the introduction of a brand-new degree, the Bachelor of Commerce International Supply Chain Management, which is the first of its kind, for the 2020 academic year.

Where marketing determines what offerings customers want and need, SCM ensures that the inputs that are needed to produce these offerings are available to the organisation when they are needed to be converted into finished goods and services. Thereafter, SCM plays a critical role in getting the product or service to the end-user.

Programme description and purpose

The Bachelor of Commerce in International Supply Chain Management comprises a number of modules all of which have been deliberately synergised to provide students with a world-class SCM and business qualification.

Consisting of three independent streams (Transport and Logistics, Procurement and Public Procurement), the degree has been designed to provide students with a content-rich and application-oriented learning experience with the emphasis on employability and tangible value-add to companies. The best-in-class content has been benchmarked and validated by subject matter experts across various sectors and disciplines for use in this programme.

This three-year degree covers a variety of both business and supply chain related subjects. The content is structured to introduce foundational theory and to also focus on practical implementation through a variety of projects using topical local and international case studies. The degree includes a module offered in partnership with a leading global ERP company, to prepare students for the practical realities of a supply chain role. This project-based module provides students with an additional external certification that will differentiate IMM graduates from other students.

Completion of the qualification will position graduates for management roles within the areas of inventory and materials management, procurement, logistics, and supply chain management.

Mode of delivery

The IMM Graduate School offers its qualifications primarily in an online format, augmented by a variety of additional content. The core material is available in a compelling digital presentation, complete with pacers, self-assessment opportunities, links to further material, articles of interest, and more. This digital portal also serves as the primary point of contact and communication on academic and administrative matters with a dedicated team to respond to student queries.

The content delivery is supported by regular webinars recorder and posted by lectures as well as regular weekly scheduled consultation sessions.

Completion of the qualification will position graduates for management roles within the areas of inventory and materials management, procurement, logistics, and supply chain management.

Lifestyle Marketing – Separating the Good from the Great

Lifestyle Marketing – Separating the Good from the Great web

Estimated Reading Time: 4 Minutes

Gone are the days when a catchy ad was enough to keep consumers interested. Using the free online resources available, anyone can create a stunning ad these days. This means that there’s a lot of noise out there and simply having a catchy brand name, logo, and a list of basic marketing personas is no longer enough to keep consumers interested – they want more.

The good news is that there is a popular marketing technique designed to do that and much more.

It’s called Lifestyle Marketing, and this is how it works.

Whereas traditional marketing strategies aim to sell a product directly, Lifestyle marketing creates a link between the product and a particular lifestyle. These products appeal to the activities, interests, and opinions of the target audience.

It doesn’t focus directly on the product – it centres on the experience and emotions the product evokes; the lifestyle takes centre stage by connecting with the audience on an emotional level.

What makes this marketing technique so effective? 

We wake up, get dressed, spend the whole day at work before coming back to spend time with the family in the evening. Weekends are spent lazing around at home before repeating the whole process the following week.

Let’s face it – life can be pretty boring, and brands know this.

Lifestyle marketing works because creates an idealised image and highlights the consumer’s desire to enjoy the lifestyle the product promotes. It tells consumers that they can “become more like that image” by purchasing that particular product.

A good example of a lifestyle brand is Apple.

Its products are advertised as being innovative, simplistic, and stylish. Though Apple’s technology has evolved over time, the lifestyle it promotes stays the same. The brand is associated with living life on the edge of technology.

Lifestyle Marketing – Separating the Good from the Great B web

Image: IMore

Apple recently introduced four Autonomous Sensory Meridian Response (ASMR) videos designed specifically to give people a ‘tingly’ feeling. Watch these videos here.

What Makes A Lifestyle Brand So Unique? 

The idea is to separate the good from the great. It begs the question “why would you use this brand’s ordinary product when you can use our unique product and stand out from the crowd?”

Lifestyle marketing creates a community around the brand. It encourages customer loyalty which in turn provides a great source of long-term revenue and a group of repeat customers. Not only that, but brands can justify an increase in the product’s cost by marketing a product as being superior to that of a competitor’s.

Creating a strategy – what you’ll need

Before diving in, you need to know exactly which lifestyle you want to sell. To find out, brands need to connect with consumers on a human level by assessing their lifestyle choices, priorities, interests, opinions on various issues, and how they spend their free time.

Some of these lifestyle choices include product usage and buying habits, preferred leisure activities, role models, and product awareness. Demographic and psychographic characteristics are also emphasised.

Once you’ve determined the kind of lifestyle the consumer would like to lead, conduct internal research on the products to identify how your products can bring consumers closer to their desired lifestyle.

Next, you’ll need to create a brand story that focuses on this lifestyle.

Simply telling consumers that your brand can help them live their desired life isn’t enough. Show them that the brand in question is a manifestation of that lifestyle, that it symbolises the same principles and values they identify with.

And of course, communicating this message would only be possible by producing valuable, unique content. Every piece of content should display the brand’s personality and lifestyle.

The Bottom Line

Good lifestyle marketing is all about linking with an audience that would be interested in something because they consider it to be an extension of who they are, not as just another item.

Become part of the exciting world of marketing management with a BBA in Marketing Management. This industry sought-after marketing degree will provide you with the necessary graduate-level knowledge you require to start your career journey. Applications for 2020 are still open! Enrol today:  https://imm.ac.za/online-application/