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Personalisation of Artificial Intelligence (AI) technology in marketing

With the uses for Artificial Intelligence continuing to emerge, it’s becoming increasingly important for marketers to understand the value AI technology can bring to business, as well as the pitfalls one may find when faced with generic AI features and technology. While the tech industry continues to niche AI technologies to further serve mankind, programmers have in some instances failed to consider the impact that generic responses and robotic messaging can have on consumers. So, as marketers we need to be asking “What can we do to personalise AI technology” for our customers and to the benefit of the organisation?…

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