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The ABC of Marketing to Gen Z

Every generation gets its time in the spotlight and right now it’s Gen Z’s time to shine, but who exactly is Gen Z? Gen Z, also known as Centennials or the iGen, follows Generation Y (Millennials) and refers to people born between the years 1995 and 2015. Gen Zers are known to be (among other things) competitive, social, environmentally conscious, and financially focused. On a more personal level, Gen Zers enjoy expressing their individuality by openly voicing their social and political opinions. Even though they want to change how society thinks and reacts to things, they still value…

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