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These shoes were made for walking the road to success

Watching IMM Graduate School’s Pearls of Wisdom video, one can’t help but feel a stirring sense of the opportunity, excellence and success of the institution’s brand. Michael Bratt takes a look at the campaign. There’s a reason shoes are a recurring motif in the latest IMM Graduate School’s marketing campaign. And it’s not just because having an IMM qualification gives you a foot in the door… Shoes were used to creatively convey the key message that walking in the steps of successful IMM Graduate School alumni gives a students a sense of what can be achieved, while also being…

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