Conglomerates and favourite brands

For most, a trip to the supermarket or a quick grocery run is easy. We have our preferred brands and products and always resort back to what we know or enjoy the most. But what if we told you that no matter what brand of cereal you buy, they’re all pretty much owned by the same company? What about if we told you that all your favourite fashion brands are very much competing with each other under one big umbrella company? The monopoly on the goods-market is bigger than we realise and sometimes our loyalties to brands lay particularly…