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Dreams without goals are merely dreams

IMM alumna Kershnee Hermanus leads the Premium Marketing Team within the FNB Cash Investment Team. She first signed up for a digital marketing diploma in 2006. Studying part- time, balancing a career and distance learning, was not easy. But she persevered, achieving her diploma, and immediately going on to study for a BBA Degree in Marketing and finally graduating with a BPhil Honours in Marketing. Hermanus remained true to her goals and determined to achieve her dreams. In doing so, she has encouraged her sister and colleagues in the advertising and marketing sector to study at the IMM…

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