Producing content for your target audience is an important marketing technique, but not all content is good content. To stay relevant and engaging, your website and other platforms need to contain evergreen content. Trendy and current content is important and can be used to increase traffic and engagement, but once the trend or hype has faded, so will the traffic and engagement. To maintain traffic and engagement, evergreen content needs to be used across your website and online platforms. Once you understand how to create evergreen content, the content you produce is sure to be timeless and relevant no matter…
What is evergreen content and how to create it
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