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Removing the gender lens from Generation Z marketing

By Iza Grek Gender fluidity is the new normal and marketers need to take note. “In a world where inclusivity is valued by Millennials and Gen Z, it’s important for brands to be considerate of how culture is shifting and changing today and into the future,” says Thabang Leshilo, senior consultant of brand and cultural strategy at Kantar Consulting. “Advertising has been gender-specific for decades,” says Kyle Harker, communication activist and business unit director at full-service marketing agency, Hero Strategic Marketing. “In 2019, the way we market has to shift from cleaning products aimed at women and cars at…

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