The IMM Graduate School has been offering industry-endorsed qualifications since 1960. These qualifications allow for specialisation in the fields of marketing, business, and supply chain management. IMM Graduate School has conducted market research to explore its impact and how students and the public view the institution. IMM Graduate School ticks the boxes IMM interviewed their students looking to find out what top five factors were considered when seeking out a tertiary institution for themselves. The results were interesting with the majority selection accredited qualifications as the most important factor. Second, which the IMM Graduate School is renowned for it…