Insights into IMM Graduate School

The IMM Graduate School has been offering industry-endorsed qualifications since 1960. These qualifications allow for specialisation in the fields of marketing, business, and supply chain management. IMM Graduate School has conducted market research to explore its impact and how students and the public view the institution.

IMM Graduate School ticks the boxes

IMM interviewed their students looking to find out what top five factors were considered when seeking out a tertiary institution for themselves. The results were interesting with the majority selection accredited qualifications as the most important factor. Second, which the IMM Graduate School is renowned for it a link to industry where qualifications are not only accredited locally but also recognised or endorsed internationally.

Fortunately, we tick these boxes. For one, our close ties to The African Marketing Confederation (the Pan-African body of marketing professionals) and membership of the Institute of Marketing Management (IMM) South Africa, gives our students exposure to industry leaders, events, journals, jobs and networking opportunities.

In addition, our BCom in International Supply Chain Management and our BCom Honours in Supply Chain Management is accredited by the Chartered Institute of Logistics and Transport, the global body of international professionals for everyone who works within supply chain, logistics and transport.

We have also joined forces with the Chartered Institute of Marketing to give students the opportunity to gain professional qualifications through the CIM Accredited Degree process.

The third most important factor for students when choosing where to study is academic quality and excellence, followed by reputation and brand and finally the availability or ‘best fit’ of a course in their chosen field.

A very interesting insight that came out of this research is that 90% of IMM Graduate School’s students want their learning institution to offer online learning opportunities. This is an area that IMM Graduate School excels in with students having the choice to attend classes or study online. Many of our students ‘learn while they earn’, so this flexibility really helps them to juggle their work and study commitments.

IMM interviewed their students

Perceptions and feelings towards IMM Graduate School

Most of our students have a positive perception and positive feelings towards the IMM Graduate School, crediting us with having good and open communication channels. In addition, students are complimentary on the quality of course material, lecturers, support, and flexibility. They have experienced being able to connect with lectures on an individual level even when they interact over online platforms.

What we are most proud of is that students find our courses to be challenging (in a good way) and that they feel our curriculum supports their continued development in their respective field(s).

Furthermore, interviewed students were not shy to say that they are proud and excited about their studies and their choice to study with us. A huge sense of accomplishment is shared by our faculty to hear from students that “it is a good feeling to be part of an institution that offers quality education within this special field of study”. The bottom line is that our students feel proud that they will one day graduate with a respected qualification and that they have received “a quality education” which will propel their careers.

Perceptions and feelings towards IMM Graduate School

The ratings of IMM’s students, parents, and alumni

According to IMM Graduate School students, the top three benefits of studying with IMM Graduate School are its international credibility and accreditation, value for money, and quality of academics and content/material.

The parents of IMM Graduate School students have a slightly different view and state their top three benefits as the administrative processes, international credibility and accreditation, and value for money.

Our alumni also provided their top three benefits which are the quality of academics and content/material, the international credibility and accreditation of their qualifications, and the [flexible] mode of delivery (online or classroom).

It was also found that 81,5% of IMM Graduate School students had an overall positive experience while studying at the institution. 89% of IMM Graduate School students would consider studying a qualification at IMM Graduate School again in the future and 95% of IMM Graduate School students would gladly recommend the IMM Graduate School to friends who wanted to study a marketing or supply chain management qualification.

After being asked why they would recommend the IMM Graduate School to friends, our students listed the following reasons:

  1. IMM Graduate School is affordable and offers value for money.
  2. IMM Graduate School offers quality education and maintains high academic standards.
  3. They have had a positive experience with IMM Graduate School.
  4. IMM Graduate School has opened doors to securing a job.
  5. IMM Graduate School offers flexibility to students with the option of both full-time and part-time studies, in class or online.
  6. IMM Graduate School is internationally recognised.

why they would recommend the IMM Graduate School

Final Thoughts

The opinions of IMM Graduate School’s students, parents, and alumni speak for themselves. IMM Graduate School prides itself in being a leader in marketing, business, and supply chain management education, but more importantly, prides itself in putting its students first.