Infobesity

Infobesity: Mathemagician Andy Rice on the courage to realise risk 4IR presents various challenges for today’s marketers – none more so than the courage to up their appetite for risk in today’s data-driven world, notes ad legend Andy Rice. LUCINDA JORDAAN reports. Andy Rice needs little introduction. The award-winning brand strategist’s illustrious career includes him heading up Ogilvy Johannesburg’s account planning department before founding Yellowwood Brand Architects, South Africa’s first brand strategy consultancy. A recipient of the AdFocus lifetime achievement award, among others, Rice cemented his stature as South Africa’s foremost ad commentator as co-host of Talk Radio 702’s…