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Marketing the future: Unlocking the human element in a digital world

By: Leigh Andrews A data science expert, mind science practitioner and advertising strategist walk into a bar… When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and ‘everyone’s favourite ad commentator’ Andy Rice, it must be the bar at IMM Graduate School’s second annual ‘marketing the future’ event, held at the Nedbank Clocktower at the V&A Waterfront. Here’s what they each shared on ‘marketing the future’. MC for the afternoon was writer and marketing stalwart Sean McCoy, who now plays an advisory role for the IMM Graduate School – a 60-year-old institution with a…

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