Marketing Trends 2020

The start of a new calendar era, like the one we are entering now, presents any hack with a hunger for an audience with an irresistible temptation to predict what the future will bring. HERMAN POTGIETER, Senior Lecturer, IMM Graduate School, gives his perspective on what marketers should take note of in 2020. Marketers everywhere live and breathe a fairly unique air; trends are their lifeblood as they try and shape these but, mostly, try and understand and predict them. Apart from their more obvious roles, marketers are important translators and interpreters of the social and cultural evolution societies…