Newsletters Archives

Shape-shifting supply chain management to face future challenges – especially in educational institutions

28 February 2022

Categories: Newsletters

In the past, a supply chain strategy would focus on long-term goals. But in an ever-changing world, these goals have shape-shifted into short-term aims and often have to change in situ. DR MYLES WAKEHAM and CARL WAKEHAM investigate how SCM education can be morphed in order to meet such threats. The reality that nothing happens until such time that something is sold and purchased are truisms, and form the bases on which all economic activities, and particularly supply chain management (SCM), are built. In essence, SCM and its logistics activities centre on derived demand; hence, if there is no…

Why creating ‘Shared Value’ is vital for Africa’s economic recovery

28 February 2022

Categories: Newsletters

We as leaders – young and old – need to create an African narrative and drive our own African agendas. The Shared Value Africa Initiative is designed to do just that, writes TIEKIE BARNARD.“Africa Unity starts with you and I, recognising each other as brothers and sisters, irrespective of whether we speak Swahili, Portuguese, French or English … respecting each other and doing away with our colonial past that ONLY respects that which comes from the outside and is prejudice based. To a large extent we are getting this right, but we are moving too slow because we are…

Five customer insight predictions to help CMOs get ahead in 2022

28 February 2022

Categories: Newsletters

Forresters authorised South African research partner JOAN OSTERLOH takes a look at the macro research into customer behaviour, motivation and intent as we hit our stride in 2022. As the focus of digital transformation shifts and we enter a privacy-first world, it will become more important for businesses to have a clear view of customer behaviours, motivations, and intent. In addition, the end of the third-party cookie as well as the rising proliferation of opaque artificial intelligence (AI) has prompted a new series of Forrester reports which look at how firms are rising to these marketing threats and even…

GenZ: Highly evolved and empowered, with major spending and social power

28 February 2022

Categories: Newsletters

Forward focused, evolved and empowered, Generation Z is studying and entering the workforce. They also hold 55% of the spending power, valued at over R100 billion, so they need to be taken seriously. JANE LYNE-KRITZINGER defines what marketers need to know about GenZ in 2022. Following closely in the Millennials footsteps, Gen Zs (currently under 22 years of age) are without doubt a formidable generation and are expected to make immense impact on the world at large. Aside from making up close to 25 million people with immense spending power and influence, this powerful generation displays certain key characteristics…

Journal of Strategic Marketing Newsletter – February 2022

28 February 2022

Categories: Newsletters

Journal of Strategic Marketing Newsletter – February 2022 A NOTE ON MARKETING THE FUTURE We now refer to life pre-2020 as the ‘old normal’. We are, once more, living in ‘normal’ times, and that means living alongside the pandemic. Of course COVID-19 still tosses us around as new variants come about, and has thrust new debates and polarising issues – such as mandatory vaccines – into the mix. Nevertheless, we’ve embraced the agility we have learnt over the past two years in terms of how and where we work, and how or where we consume – be it media, food…

Journal of Strategic Marketing Newsletter – October 2021

27 October 2021

Categories: Newsletters

Journal of Strategic Marketing Newsletter – October 2021 A NOTE ON MARKETING THE FUTURE With this being the last Journal of Strategic Marketing newsletter for 2021 – we’ll be back at the end of January 2022 – it is an appropriate time to detail the exciting changes taking place at the Institute of Marketing Management South Africa and its IMM Graduate School. The ambitious plans for the Institute for Marketing Management involve the creation of the largest network of marketing professionals across the continent. Aided by partner organisation, the African Marketing Confederation, the aim is to “uplift, grow and promote…

eCommerce accelerated: How to get ahead of the curve

27 October 2021

Categories: Newsletters

There’s no doubt the Covid-19 pandemic hastened ecommerce across industry sectors. ORESTI PATRICIOS delves into what marketers should know about ensuring consumer loyalty and ecommerce offerings that stand out above the rest. The Covid-19 pandemic has led to the acceleration of digital transformation in South Africa. From March 2020, when lockdown began, companies in all industries had to shift their operations to maintain revenue. These shifts included introducing work from home policies and going completely digital. And, of course, introducing ecommerce stores as an alternative to make product sales. The Statista Digital Market Outlook indicates that the value of…

Collaboration and integration are the new foundation of brand brilliance

27 October 2021

Categories: Newsletters

The South African Breweries recently appointed SPHE VUNDLA as Corporate Brand Director. Here, he uncovers the unique challenges this massive business faces. The only way to manage the integration of multiple brands across multiple agencies is by establishing a strong rhythm and efficient ways of operating, while becoming an expert in managing multiple objectives too. Managing the South African Breweries corporate brand comes with the challenge of ensuring the organisation’s efforts and achievements are communicated and built on through continuous and seamless storytelling. This is no small task, as it requires close co-operation with multiple players in various parts…

Slow down to speed up: the importance of solid strategic thinking in a post-Covid era

27 October 2021

Categories: Newsletters

As things start to settle into a ‘new normal’, companies are in a better position to assess emerging digital trends and identify which ones are here to stay. There is no doubt the accelerated adoption of digital technologies during the pandemic will continue into the post-pandemic recovery, writes NOELEEN BRUTON. Without a doubt Covid-19 has, in just a short while, accelerated the digitisation of internal business models, customer interactions, as well as distribution and supply chains. During the pandemic, consumers showed a ‘fast tracked’ adoption of online channels forcing many companies to promptly respond. According to a new McKinsey Global…

The ongoing impacts of Covid-19 on South African consumers

27 October 2021

Categories: Newsletters

Research into prevailing attitudes towards Covid-19 since the pandemic began has delivered insights into the minds of South African consumers over the past 18 months. While GeoPoll’s study covered nine markets, RICARDO LOPES dives into what the findings say about South Africa. Covid-19 continues to exert immense pressure on the world’s emerging markets, creating economic concerns that rival health concerns. With a third or fourth wave of the virus gripping many countries, it is becoming increasingly difficult for governments to get a handle on either of those challenges. As a follow up to GeoPoll’s 2020 reports…

Why you need to add TikTok videos and Instagram reels to your marketing strategy

Supply chain resiliency: Thriving in the age of disruption

Marketing trends for 2023

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Journal of Strategic Marketing Newsletter – February 2022

Journal of Strategic Marketing Newsletter – October 2021

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