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The Human side of marketing

Market Business News explains that marketing is “the activities of a business related to buying and selling a product or service. It involves finding out what consumers want and determining whether it is possible to produce it at the right price.” Additionally, marketing allows for the introduction and promotion of a service or a product to any potential customers. Considering a business revolves around its customers, without (successful) marketing, the business will fail. Modern marketing focuses on engaging with customers on an emotional level by building trust, telling meaningful stories and showcasing the human side of a brand.

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