portrait videos

Should marketers be producing videos in vertical orientation? We look into this relatively new trend and bring you into the frame. Why vertical? Videos have traditionally been shot in landscape (horizontal) orientation and for good reason to, the human eye tracks better on the horizontal plane and most videos were viewed on a computer monitor which has a landscape orientation. So why the sudden move to portrait (vertical) videos? The obvious answer is smartphones. We naturally hold them in a vertical orientation, and this is how 98% of people see their social feeds. Where did it all start? Not…