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Project Management

Eight tools to create project plans and deliver marketing success Anyone with a business strives for success, but not everyone systematically implements the project plan tools readily available to assist with marketing. This may be because many of the resources seem too academic or perhaps it’s the sheer volume of information which is daunting. Jainita Khatri highlights eight tools which can be used to create a solid project plan, helping create the strategic backbone for marketing success. For project plans to produce the desired results they need to integrate, support and inform marketing strategy, development and direction. A project…

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