Quarantine culture

There’s no doubt social media kept millions entertained (and sane) during lockdowns around the globe. And while Facebook and Twitter maintained their popularity (perhaps among an older demographic), the growth of Instagram, TikTok and Twitch has been phenomenal. How did brands take advantage of the captive audiences? GLENDA NEVILL asks South African digital marketing agencies working with influencers to share their stories. Social is open for business. Quarantine culture is a powerful thing. And brands need to rethink existing consumer journeys and paths to purchase to align with changes in daily routine. Things are getting real out there, and…