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The practicality of strategy in retail

By Didy Andersson The world of bricks and mortar retail is on rocky ground. The likes of Edcon and Massmart, among others, have suffered locally, and globally brands such as New Look, Debenhams and Marks & Spencer are struggling. Those that are future-focused, having evolved, innovated and managed their efficiencies, are the pack leaders. Think Ikea, Target, Amazon, Alibaba. They have been nimble, relevant and above all they have launched imaginative products and services. They listen, and often co-create product line-ups with their consumers. The questions are: Do agency strategists have a role to play in this aggressive landscape?…

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