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Are you measuring return on conversations?

Social media is a powerful channel to be taken seriously, one deserving of its own strategy and creative, says Cheryl Barnett. It plays a pivotal role in supporting above-the-line campaigns and achieving business objectives when executed correctly. Engagement, engagement, engagement. We all know how important this is in today’s connected world, a world in which customers are empowered to have their say in the public space of social media.  This exposure is 10 times more valuable than what an outdoor billboard can deliver, reaching more than a few passing eyes. In recent studies, 84% of customers will trust a…

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