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What is an influencer and how you can spot a fake one

Social media is constantly evolving and has become so integrated into our personal lives that many people start their day by scrolling through their social media feeds to read the latest updates. From a business perspective, a social media presence creates brand awareness and a connection between the customer and the business. However, there is a different side to social media, where an individual can reach an almost celebrity status by establishing credibility within a specific community. Social media influencers have followers in a particular niche with whom they interact on a daily basis. An influencer is able to…

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