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Commercials are coming to Netflix – What does this mean for marketers?

Netflix has experienced a major decline in subscribers, being a loss of 200,000 subscribers, since the start of 2022. As a way to get back subscribers, the streaming service will bring advertising to the platform and offer cheaper subscription packages that are supported by ad revenue. Netflix had been against the use of ads on the streaming platform for years but finally buckled beneath the pressure. Netflix’s COO, Greg Peters, has said that introducing advertising onto the streaming platform “is an exciting opportunity for us”. According to the co-CEO of Netflix, Reed Hastings, he is a “bigger fan of…

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