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Customers as brand ambassadors

Social media helps brands to connect and become more engaged with its target audience. Of course, there is a difference between customers who (out of love for it or habit) use a product without promoting it, and customers who promote and post about their favourite brands and products on social media. A major goal for businesses is to turn their regular customers into loyal super-fans. The way consumers talk about their user experiences has changed over time. With the presence of social media, consumers are able to instantly share their positive experiences with their potentially large social media following. Since…

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