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The Rise of Live Streaming in Marketing: Engaging Your Audience in Real-Time

4 December 2023
Categories: General, Marketing

In today’s swiftly transforming digital milieu, maintaining an edge in the marketing sphere involves more than merely displaying your products or services. It entails crafting an engaging and interactive experience for your audience. A tool that has gained traction in the marketing arena is live streaming. This method of delivering content has altered the landscape, providing an authentic and immediate encounter that outshines traditional marketing approaches. The Surge in Popularity of Live Streaming in Marketing Several factors contribute to the surge in live streaming’s popularity in marketing. One of the driving forces is the thirst for genuine connections. In…

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Marketing Fails and Lessons Learned: What Not to Do in Your Campaigns

4 December 2023
Categories: General, Marketing

In the ever-evolving landscape of marketing, success often comes hand-in-hand with experimentation. However, not every campaign hits the mark, and some even end up becoming case studies about what not to do. In this exploration of marketing failures, we will delve into some notable blunders from both South African and international brands. By dissecting the missteps of these campaigns, we aim to extract valuable lessons that marketers can apply to enhance their own strategies. From tone-deaf advertisements to social media blunders and branding mishaps, let’s shine a light on the common pitfalls that can sabotage marketing efforts and uncover marketing…

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The Evolving Role of Marketing: Is it just for the Marketing Department?

9 November 2023
Categories: General, Marketing

In the fast-paced realm of business, the traditional perception places marketing responsibilities firmly within the confines of a specific department within organisations. Nevertheless, with the passage of time, the very essence of marketing has undergone a substantial transformation. It is no longer relegated to the exclusive domain of a particular department; instead, it has emerged as an integral element that exerts influence across the multifaceted spectrum of an organisation. This transition holds profound implications for career prospects in the field of marketing and constitutes a primary emphasis on the educational programmes offered by the renowned IMM Graduate School. Marketing…

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Choosing Your Path: Marketing vs. Supply Chain Management After School

9 November 2023
Categories: General, Marketing, Supply Chain

Selecting the right career path after school is a pivotal decision, one that can shape your future. In this blog, we will explore two compelling options – Marketing as well as Supply Chain Management – shedding light on their career prospects, job roles, and growth potential. We’ll also discuss how a qualification from IMM Graduate School can help you excel in these fields. The Dynamic World of Marketing Marketing is a dynamic and versatile field that involves promoting products, services, or brands to attract and retain customers. As the business landscape continually evolves, marketing professionals play a crucial role…

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The Great Chicken Wars: Analysing Pedro’s Bold Ad Campaign and Its Impact on Fast Food Marketing

28 September 2023
Categories: General, Marketing

In the cutthroat world of fast food, where giants like McDonald’s, KFC, and Burger King reign supreme, it takes a special kind of marketing genius to stand out. Pedro’s, a relatively small player in the fast food industry, did just that. Their audacious advertising campaign during the infamous “Chicken Wars” not only turned heads but also provides a compelling case study for marketers. In this blog, we’ll dissect Pedro’s marketing strategy, delve into the implications for the fast food industry, and explore how obtaining marketing qualifications from the IMM Graduate School can empower aspiring marketers to create equally impactful…

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Exploring the transformations of ‘X’ (formerly Twitter)

28 September 2023
Categories: General, Marketing

In the constantly evolving world of social media, ‘X,’ previously recognised as Twitter, has undergone substantial metamorphoses and adaptations that have left advertisers and users equally captivated and at times perplexed. These alterations have not only reconfigured the platform but have also wielded a notable influence on contemporary marketing methodologies. In this blog, we will delve into the odyssey of ‘X’ and scrutinise how it has fundamentally transformed the landscape of social media marketing. The Evolution of ‘X’ The inception can be traced back to ‘Twitter,’ a microblogging platform that took root in 2006, gaining recognition for its 140-character confinement…

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Locked in or opting out? The transparency debate in subscription services

5 September 2023
Categories: General, Marketing

In an era dominated by digital innovation, subscription models have become the cornerstone of modern marketing strategies. From streaming services to software packages, subscription-based offerings have reshaped the way we consume products and services. While these models offer convenience and flexibility, they have also raised questions about transparency, customer choice, and the ethics of lock-in strategies. Subscription models: The modern marketing marvel The allure of subscription models is undeniable. They promise access to a range of services at a fixed price, eliminating the need for individual purchases. This arrangement benefits both businesses and consumers. Companies can ensure a steady…

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Exploring the pros and cons brand activism in today’s social landscape

5 September 2023
Categories: General, Marketing

In today’s rapidly evolving social landscape, where public sentiment is more vocal and visible than ever before, brands find themselves at a crossroads when it comes to addressing social and political issues. This phenomenon, known as brand activism, involves companies taking a clear stance on matters ranging from climate change and equality to human rights and political reform. This approach has ignited passionate debates about the role of businesses in such conversations and the potential risks and benefits they face. In this article, we delve into the pros and cons of brand activism, examining its impact on brands, marketing strategies,…

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Uncovering the Success Story: How PRIME Drink Mastered Influencer Marketing

1 August 2023
Categories: General, Marketing

In the dynamic world of marketing, staying ahead of the competition requires innovative strategies that captivate and engage consumers. One such strategy that has gained significant traction is influencer marketing. Leveraging the power of social media influencers, brands can reach their target audience more effectively and create authentic connections. In this blog, we will delve into the success story of PRIME Drink, a new beverage that recently hit the shelves of Checkers, South Africa, and explore how they harnessed the potential of influencer marketing to drive their brand’s growth. Additionally, we will discuss the importance of having a marketing…

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The difference between a Higher Certificate in Marketing Management and a Diploma in Marketing Management

1 August 2023
Categories: General, Marketing

When considering further education possibilities, it is important to understand the differences between the options you are looking at like a Higher Certificate and Diploma for example. Both qualifications offer valuable knowledge and skills, but they have distinct characteristics that cater to different educational and career goals. Here we will explore the features of a Higher Certificate and a Diploma, specifically focusing on the Higher Certificate in Marketing and the Diploma in Marketing Management offered by IMM Graduate School. Let’s look at a Higher Certificate versus a Diploma A Higher Certificate is a skills-focussed qualification that provides…

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