2023 Semester 1 Intake. Applications for semester 1 intake are open. Apply now.

Why you need to add TikTok videos and Instagram reels to your marketing strategy

Millions of people spend hours on social media every day. Because of this, attention spans have generally shortened which has led to content creators and marketers having to find new ways to engage with their target audience. TikTok and Instagram have added a feature to lend a helping hand: short-form videos. Short-form videos have the potential to increase engagement and could result in the desired returns if done properly. What are TikTok videos and Instagram reels? TikTok videos can be up to three minutes long, but the majority of the videos are between 15 and 60 seconds long. A…

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Marketing trends for 2023

As the internet grows and new trends arise, so does marketing. Digital marketing has to constantly adapt and evolve to keep up with the growth of the internet and social media, as well as keep up with the demands of customers. If marketers do not take advantage of these new developments, they will be selling themselves short. Why every business needs digital marketing No matter what type of business you have, or whether it’s well-established or a start-up, every business needs digital marketing. Digital marketing allows businesses to reach their target audience, it optimises and improves conversion rates, increases…

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What can you do with a business administration degree?

Entering the business industry reveals a range of different job opportunities for those who are qualified. A business administration degree would offer you the tools to understand business administration and business functions like general business administration, accounting, finance, project management, information technology, human resources, marketing, international business, logistics, and organisational behaviour. Here are the five types of jobs you could get with a business administration degree: Marketing – Marketing is important in most, if not all, industries and this opens up many doors for marketers. Because of this, many business administration degrees offer marketing tools. Students would gain tools…

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Influencer culture in South Africa

Being an influencer or content creator was not always seen as a real or serious job, but that has drastically changed in recent years. A study found that influencers and content creators earned over R100 million between 2019 and 2021 on only one social media platform. The influencer culture has changed the way brands and marketers do business and this is why being an influencer has evolved from being a side hustle to the main hustle. What is an influencer? An influencer, also known as a content creator, is someone who has the power to affect the opinions and…

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How can the marketing industry support the next generation of female leaders?

Female representation and leadership have increased in recent years in the marketing industry, but it is still not at the point where it should be. A report by McKinsey titled “Women in the Workplace” found that women are still underrepresented in leadership roles, specifically women of colour. But, businesses and brands are working towards closing the gaps of inequality in the workplace. In this blog we reveal ways the marketing industry can support the next generation of female leaders in South Africa. Female leaders need to advocate and implement change Female leaders within the marketing industry have achieved their…

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Postgraduate degree with a Marketing specialisation, what could it get you?

Positions in the marketing field are vast and ever-changing as it evolves. This is why obtaining a postgraduate degree with a Marketing specialisation is able to open up an array of doors for you. Marketing encompasses a range of smaller fields, like advertising, PR, and digital design. Choosing to specialise in a range of the smaller marketing fields would be useful but sticking to one field is wise. For one, you will be able to become an expert in it faster. Here are the five most popular careers a postgraduate degree with a Marketing specialisation can get you. Brand Marketing…

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Ways to be successful in the affiliate marketing industry

Affiliate marketing, which is a form of “helpful advertising”, sees marketers offer content to an audience in search of a specific product or service. Whether it’s in the form of a blog post, social media posts, or a YouTube video, the content produced functions to answer the questions of the audience and convince them to purchase the product or service. Affiliate marketers need to be an authority on a specific topic to be successful. To establish yourself as a successful affiliate marketer, you should follow these steps and tricks: Find brands/customers that match your product or service expertise Brands need…

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The best strategies to market to Gen Z

Gen Z represents the new generation of consumers, which means they should be the main focus of most marketers right now. But marketers have realised that traditional marketing techniques don’t work on Gen Z most of the time. Gen Z is known to hold brands to higher standards and don’t hand out their loyalty easily. Traditional marketing techniques don’t work for Gen Z because times have changed. In the past, people received most of their content over TV, radio, or print. Gen Z, who were born between the mid-90s and early 2000s, receive most of their content over smartphones or…

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How has the marketing industry changed over the past few years?

Marketing has never been simple, but marketing was much simpler just a few years ago. The main objective of marketing used to be to create a smart, attention-grabbing marketing communication and then strategically place it to get as many views as possible. Today, marketers have to be much smarter and more intentional. Consumers are discerning and need more than a clever advert to be swayed. In today’s climate, marketers need to have a good understanding of human nature. Striking graphics, catchy slogans, and good copywriting aren’t enough. Marketers need social insight to truly capture the attention of their target market.

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What are the types of digital marketing?

Since the advance of technology, marketing has never been the same. Today, businesses and marketers have utilised technology to create digital marketing. Digital marketing is a form of marketing that uses online media to spread brand messages and content. Digital marketing distributes brand messages and content through search engines, social media platforms, applications, email campaigns, and websites. This form of marketing functions to reach the target audience with conversion-oriented messages to make more sales and grow brand loyalty. Marketers know that being innovative is a part of their job description, and this is why there are many different types of…

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