Influencer marketing involves partnering with individuals who have a large following on social media platforms to promote a brand or product. This strategy has become increasingly popular in recent years, as it allows businesses to reach new audiences and tap into the credibility and trust that influencers have built with their followers. Let’s find out more. What is influencer marketing? Influencers can be anyone and can be found anywhere. Their substantial online and social media followings are what give them influence. A brand works with an online influencer to promote one of its goods or services through influencer marketing.