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What’s Next? The Future of Careers in Marketing

Marketing jobs are changing in ways that have never been heard of due to emerging trends. As marketing changes, IMM Graduate School is at the forefront of giving these aspiring marketers the skills and information they need to succeed in this new world. This blog will explore how the…

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The Power of Storytelling in South African Marketing Campaigns

In the vibrant expanse of South African marketing, amidst the mosaic of cultures, tongues, and customs, one instrument emerges as notably successful: storytelling. From the dusty roads of Soweto to the bustling markets of Johannesburg, storytelling transcends its role merely as a conduit for communication, manifesting as a potent force…

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