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From Brand to Ballot Box: Marketing Strategies to Help Politicians Win Elections. 

From Brand to Ballot Box Marketing Strategies to Help Politicians Win Elections

With a record number of national election campaigns globally this year, politicians and marketers can learn much from each other. Politicians excel in persuasion, storytelling and personal branding, which marketers can adopt to connect better with their audience. Marketers’ use of research, consistent messaging, and objective metrics can help politicians understand and engage their electorate more effectively. 

Read this insightful article by IMM Graduate School’s chief marketing and sales officer Dr Elaine van Wyk here:  https://themediaonline.co.za/2024/05/from-brand-to-ballot-box/