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Admission Criteria for the Diploma in Marketing Management

Admission Criteria for the Diploma in Marketing Management

Admission criteria for prospective students who matriculated prior to and including 2007:

  • Senior Certificate (Grade 12) or equivalent.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. *

Admission criteria for prospective students who matriculated and exited the school system as of 2008:

  • National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language.
  • The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institute.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. *

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes

Articulation from the Higher Certificate in Marketing to the Diploma in Marketing Management

  • Graduates must have successfully completed all the modules on the Higher Certificate in Marketing offered by the IMM Graduate School.
  • Please refer to the Prospectus to view articulation modules.

Purpose:

To instill and broaden students’ marketing knowledge, business management knowledge, application of marketing knowledge and expertise.

The programme will provide qualified students with a broad based knowledge of the principles, theories, thought schools, methods and application processes involved in the various fields required in the core marketing management function.

This programme lays a solid foundation for higher career advancement and further studies in the field of strategic marketing management.

The programme is designed to provide students with a basic understanding of the underlying marketing and business principles, followed by more advanced knowledge combined with elementary practical application and concluding with specific practical application of all theory and models learnt throughout the programme.